Hasta La Creative! Page not found

Apr 17

NotCo lança alternativa vegetal para “Sopa de Tartaruga” em nova campanha

Posted in: Uncategorized

notco-turtle

Em uma colaboração pioneira, a NotCo uniu-se ao chef Diego Oka para lançar a “NotTurtle Soup”, uma alternativa vegetal para a tradicional sopa de tartaruga consumida em diversos países. A iniciativa visa preservar as tartarugas-verdes, cuja população global está drasticamente reduzida, sendo a caça para consumo um dos principais motivos de sua ameaça de extinção. …

Leia NotCo lança alternativa vegetal para “Sopa de Tartaruga” em nova campanha na íntegra no B9.

Apr 17

A New Home for Sundance? Festival Organizers Say It’s Possible.

Posted in: Uncategorized

A 13-year contract with Park City, Utah, is set to expire in 2026 and the film festival is beginning a review process to see if it should move.

Apr 17

How CTV Marketers Are Using Gen AI to Improve Contextual Advertising

Posted in: Uncategorized

Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to…

Apr 17

Blending Boundaries: Crafting Events That Thrive In-Person and Virtually

Posted in: Uncategorized

To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That’s how agency BMF creates its memorable events. BMF is a global creative marketing agency with a fully integrated service offering, including strategy, creative, experiential,…

Apr 17

“Meteli o Gole”: Pepsi revive entrevista de Vini Jr. em campanha para UEFA Champions League

Posted in: Uncategorized

pepsi-vini-jr

Em nova campanha da Pepsi Black, o famoso “Meteli o Goli” de Vinicius Jr., que se tornou meme após uma entrevista em 2019, é revisitado. O jogador, embaixador global da marca, recria a cena com um novo twist: desta vez, ele “meteli o gole” no refrigerante. ? Conexão com a Champions: Como parte da ativação …

Leia “Meteli o Gole”: Pepsi revive entrevista de Vini Jr. em campanha para UEFA Champions League na íntegra no B9.

Apr 17

“DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música

Posted in: Uncategorized

billboard-dna-app2

A Billboard Brasil lançou um aplicativo que explora as raízes musicais através de um “exame de DNA sonoro”. O app “DNA do Rock” permite aos usuários descobrir a influência oculta de Sister Rosetta Tharpe, considerada a verdadeira mãe do rock, em músicas contemporâneas. ? Homenagem a uma lenda: Ao destacar a contribuição de Sister Rosetta …

Leia “DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música na íntegra no B9.

Apr 17

NHL reminds you that Love can make you do crazy things

Posted in: Uncategorized

The campaign speaks to the cra

United States

Sports

Apr 17

Rusty Foster Tracks Media Gossip From an Island in Maine

Posted in: Uncategorized

Rusty Foster could never live in New York. But his hit newsletter, Today in Tabs, is an enduring obsession of the city’s media class.

Apr 17

Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers

Posted in: Uncategorized

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey’s partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data….

Apr 17

“DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música

Posted in: Uncategorized

billboard-dna-app2

Leia “DNA do Rock”: Billboard Brasil lança ferramenta para revelar influência de Sister Rosetta Tharpe na música na íntegra no B9.

Apr 17

NPR Editor Who Accused Broadcaster of Liberal Bias Resigns

Posted in: Uncategorized

Uri Berliner, who has worked at NPR for 25 years, said in an essay last week that the nonprofit had allowed progressive bias to taint its coverage.

Apr 17

Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

Posted in: Uncategorized

At Milan Design Week, where the world’s most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated with streetwear retailer Bodega to create The Boring Phone, a device purposefully designed with reduced tech capabilities. Produced by Nokia manufacturer Human Mobile…

Apr 17

12 Hot AI Startups That Brands Are Working With

Posted in: Uncategorized

While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers’ attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L’Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500…

Apr 17

In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom

Posted in: Uncategorized

Season 3 of Shonda Rhimes’ hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed “Polin.” Inspired by the similarity to the word pollen, Shondaland’s agency Creative Artists Agency reached out to GSK’s Flonase to produce a campaign tied to both allergy season and the show’s…