Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
“The Square Meter”, da HEIMATTBWA de Berlim para a loja de construção Hornabach levou o Grand Prix de Film Craft em Cannes Lions 2024. O júri destacou a atenção meticulosa aos detalhes, desde a construção manual dos cenários até a seleção cuidadosa do elenco e da trilha sonora. A narrativa segue um homem que vive …
Leia Comercial filmado em 1 metro quadrado ganha Grand Prix de Filme Craft em Cannes Lions 2024 na íntegra no B9.
State Farm’s long history of championing women’s sports goes beyond just advertising. In this episode of Yeah That’s Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm…
O case “The 100Th Edition” criado pela Scholz & Friends para o jornal Frankfurter Allgemeine Zeitung levou o Grand Prix de Industry Craft em Cannes Lions 2024. A campanha do Frankfurter Allgemeine Zeitung, uma das mais icônicas e duradouras da Alemanha, escolheu Margot Friedländer, sobrevivente do Holocausto, como o 100º motivo para promover uma mensagem …
Leia “The 100Th Edition”: campanha fotografada por Wim Wenders leva Grand Prix de Industry Craft em Cannes Lions 2024 na íntegra no B9.
State Farm’s long history of championing women’s sports goes beyond just advertising. In this episode of Yeah That’s Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm…
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“Spreadbeats” da FCB New York para Spotify levou o Grand Prix de Digital Craft em Cannes Lions 2024. Para destacar as capacidades de vídeo do Spotify e provar que a plataforma oferece oportunidades publicitárias multiformato, a campanha “Spreadbeats” transformou o tedioso processo de planejamento de mídia, criando o primeiro videoclipe feito inteiramente no Microsoft Excel. …
Leia “Spreadbeats”: videoclipe do Spotify em planilha do Excel ganha Grand Prix de Digital Craft em Cannes Lions 2024 na íntegra no B9.
State Farm’s long history of championing women’s sports goes beyond just advertising. In this episode of Yeah That’s Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm…
var HYVOR_TALK_WEBSITE = 10957;
“Spreadbeats” da FCB New York para Spotify levou o Grand Prix de Digital Craft em Cannes Lions 2024. Para destacar as capacidades de vídeo do Spotify e provar que a plataforma oferece oportunidades publicitárias multiformato, a campanha “Spreadbeats” transformou o tedioso processo de planejamento de mídia, criando o primeiro videoclipe feito inteiramente no Microsoft Excel. …
Leia “Spreadbeats”: videoclipe do Spotify em planilha do Excel ganha Grand Prix de Digital Craft em Cannes Lions 2024 na íntegra no B9.
State Farm’s long history of championing women’s sports goes beyond just advertising. In this episode of Yeah That’s Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm…
var HYVOR_TALK_WEBSITE = 10957;
“Spreadbeats” da FCB New York para Spotify levou o Grand Prix de Digital Craft em Cannes Lions 2024. Para destacar as capacidades de vídeo do Spotify e provar que a plataforma oferece oportunidades publicitárias multiformato, a campanha “Spreadbeats” transformou o tedioso processo de planejamento de mídia, criando o primeiro videoclipe feito inteiramente no Microsoft Excel. …
Leia “Spreadbeats”: videoclipe do Spotify em planilha do Excel ganha Grand Prix de Digital Craft em Cannes Lions 2024 na íntegra no B9.
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
Orange’s “WoMen’s Football” ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women’s sports and the caliber of marketing behind it. The film from the French telecommunications company and agency Marcel Paris was expected to…
var HYVOR_TALK_WEBSITE = 10957;
“Spreadbeats” da FCB New York para Spotify levou o Grand Prix de Digital Craft em Cannes Lions 2024. Para destacar as capacidades de vídeo do Spotify e provar que a plataforma oferece oportunidades publicitárias multiformato, a campanha “Spreadbeats” transformou o tedioso processo de planejamento de mídia, criando o primeiro videoclipe feito inteiramente no Microsoft Excel. …
Leia “Spreadbeats”: videoclipe do Spotify em planilha do Excel ganha Grand Prix de Digital Craft em Cannes Lions 2024 na íntegra no B9.
The 2024 Cannes Lions International Festival of Creativity has a new category: humor. “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement. Data shows there’s good reason behind adding a humor category. More than purpose, surprise or novelty,…
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“Spreadbeats” da FCB New York para Spotify levou o Grand Prix de Digital Craft em Cannes Lions 2024. Para destacar as capacidades de vídeo do Spotify e provar que a plataforma oferece oportunidades publicitárias multiformato, a campanha “Spreadbeats” transformou o tedioso processo de planejamento de mídia, criando o primeiro videoclipe feito inteiramente no Microsoft Excel. …
Leia “Spreadbeats”: videoclipe do Spotify em planilha do Excel ganha Grand Prix de Digital Craft em Cannes Lions 2024 na íntegra no B9.
Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The company said it is raising its 2024 growth forecast following a stronger-than-expected ad market in the first…
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