Successful scheming in House of the Dragon requires having several backup plans–and when it comes to real-life dragons, it’s no different. As part of its global campaign for House of the Dragon, HBO and Max put a 270-foot installation of Vhagar–the biggest dragon in the show–on top of the Empire State Building just ahead of…
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for “Recycle Me.” The winning campaign features striking images of the classic Coca-Cola logo on a bright red background as it appears after a can has…
In Coors Light’s new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand’s Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires. Until then, the work by agency Mischief @ No…
In Coors Light’s new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand’s Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires. Until then, the work by agency Mischief @ No…
[…] off of our last point, it’s a great idea to keep a list of personal metrics on hand to include within your resume later. Say you grew the revenue your team generated by 20% […]
In Coors Light’s new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand’s Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires. Until then, the work by agency Mischief @ No…
MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson’s Thursday Night VIP Dinner Club at the Cannes Lions Festival of Creativity earlier this month. The event, held at La Paillote de Gaston Gastounette, honored the 2024 Cannes Lions Outdoor Jury. Check out photos from the event…
NBC will offer a customized, daily highlight reel with A.I.-generated narration that sounds like the longtime broadcaster.
In Coors Light’s new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand’s Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires. Until then, the work by agency Mischief @ No…
Pelé volta às telas em uma nova campanha da BYD para promover o lançamento do sedã elétrico King no Brasil. Este é o primeiro comercial com o jogador após seu falecimento em dezembro de 2022. O filme, criado pela agência We, traça um paralelo entre o carro e a trajetória lendária de Pelé, utilizando imagens …
Leia “O novo rei das ruas”: BYD lança comercial com Pelé para promover lançamento do sedã King na íntegra no B9.
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A nova campanha de turismo de Oslo, criada pela agência NewsLab, usa humor nórdico para destacar a capital norueguesa. Com o slogan “Eu não viria aqui”, a campanha ironiza os “problemas” da cidade para revelar suas verdadeiras qualidades. ? Destaques da cidade: A campanha menciona que Oslo oferece museus sem filas e restaurantes sem espera, …
Leia Oslo brinca com suas “falhas” para promover turismo na cidade na íntegra no B9.
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice president of digital gaming sales at Microsoft. She shares her insights on the evolution of the gaming industry, the importance of a unified company culture under Satya Nadella’s leadership, and Microsoft’s commitment to diversity and…
Successful scheming in House of the Dragon requires having several backup plans–and when it comes to real-life dragons, it’s no different. As part of its global campaign for House of the Dragon, HBO and Max put a 270-foot installation of Vhagar–the biggest dragon in the show–on top of the Empire State Building just ahead of…
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations–alongside Quartz and TechCrunch–to raise and later remove a paywall. Since then, Time has seen advertising revenues rise, digital subscribers evaporate, and traffic remain relatively flat, according to data shared by Time and measurement firm Comscore. A…
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes. It has been operating since 1961, segmenting audiences into categories like “Country Squires” and “Upper Crust.” The company…
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oreal account, Specht defied the status quo when she wrote something different–iconic slogan “Because I’m worth it.” It’s been more than 50 years, and L’Oreal is…
In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…
In March this year, Nicole Rechtszaid, co-founder and co-CEO of Ghost Agency, witnessed some clients seeing six-figure monthly sales on TikTok Shop, enjoying up to 8% click-through rate (CTR), a metric outperforming ecommerce giants like Amazon. Fast forward three months and Rechtszaid is not sure how long this windfall will last. TikTok Shop rolled out…
Evan Gershkovich of The Wall Street Journal has endured 15 months in prison by reading letters and Russian classics, while the authorities have not publicly offered any evidence that he was a spy.
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