A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or sunburned, and no one is afraid to eat carbs. The aspirational (and fictional) backdrop is at the heart of Fila’s new global…
Some liberal news organizations have started playing up Ms. Harris’s perceived strengths. Conservative ones have stepped up their criticisms of her.
Some liberal news organizations have started playing up Ms. Harris’s perceived strengths. Conservative ones have stepped up their criticisms of her.
(TrendHunter.com) Compact camping essentials are key to a comfortable and lightweight experience. Whether you are car camping or going deep into the woods, this range of products will ensure optimal convenience and…
The media company Bustle Digital Group laid off nine staff–including the editors in chief of Romper and The Zoe Report–and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news….
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin’ is making more music by releasing its first EP exclusively on Spotify today. *NSYNC’s Joey Fatone and the Backstreet Boys’ A.J. McLean have united as the Iced Boys for their first duet, “Iced Like My Coffee.” Referencing the…
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| THE ORIGINAL? New Zealand Transport Agency « Mistakes » (Road Safety) – 2014 Watch the TV Commercial (You Tube) Source : EPICA GOLD, Cannes Lions GOLD, NY Festivals 1st Prize Agency : Clemenger BBDO (New Zealand) |
LESS ORIGINAL SOS Malus Insurance – 2024 Watch the TV Commercial Source : Tik Tok Creator : Royza (France) |
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its…
Some far-right commentators have long argued that Democratic Party elites were plotting to replace President Biden. Now those commentators say they’ll be proved correct.
Advertising Agency: Post Office Media, India
Production Company: Post Office Media, India
Art Director: Vipul Arora
Copywriter: Vipul Arora
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology teacher to an experienced marketing leader. Rutledge shares her insights on the importance of learning and staying connected to customers, supporting…
Hallmark is trying to give viewers Christmas in July with a new streaming service. What’s happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it’s launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark+ will consist of a transformation for…
The animated film about a young teenage girl and her complex emotions has passed the $1.25 billion mark globally and is expected to keep growing.
Who doesn’t love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I’m writing this, you may have someone from…
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That’s why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives. Its Dream in…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American Express. (At the time of recording, Jelenek’s title was svp of global brand marketing and sponsorships.) They discuss the significance of experiential…
A journalist and author, he helped write a revisionist account of Rudolph Giuliani’s role as mayor before and after the terrorist attacks.
British broadcaster Channel 4’s “Superhumans” campaign for the Paralympic Games is considered seminal advertising that has helped change people’s attitudes about disability. However, for the Paris 2024 Games, the brand dropped the term “superhumans” altogether as it aims to progress the narrative again. “Considering What?,” created by in-house agency 4Creative, challenges the public to reconsider…
The animated film about a young teenage girl and her complex emotions has passed the $1.25 billion mark globally and is expected to keep growing.
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