Jul
16
Jul
16
Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83
Posted in: UncategorizedA branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.
Jul
16
Major Shifts Made Minor League Baseball Brands’ Field of Dreams
Posted in: UncategorizedA major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams–or four for each of 30 Major League Baseball (MLB) franchises–in 11…
Jul
16
Governors Ball’s Formula for Success: Music Legends and Brand Magic
Posted in: UncategorizedSince 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors Ball…
Jul
16
How Partisan Media Covered Trump’s VP Pick, JD Vance
Posted in: UncategorizedConservative commentators applauded former President Donald J. Trump’s vice-presidential pick. Liberal outlets focused on J.D. Vance’s past criticisms of his new running mate.
Jul
16
21 Paris Olympic Brand Initiatives – From Everyday Athlete Skincare to Alcohol Sporting Partnerships (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As the Paris Olympics approaches, a multitude of brand initiatives are emerging, ranging from skincare tailored for everyday athletes to strategic partnerships with alcohol brands in the sports…
Jul
16
Exclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Posted in: UncategorizedToday, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies’ commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising…
Jul
16
Jack Black Ends Tenacious D Tour After Bandmate Jokes About Trump Shooting
Posted in: UncategorizedAt a concert in Australia, Kyle Gass made a comment suggesting that he wished the shooter had not missed former President Trump during an assassination attempt.
Jul
16
Innovation in Women’s Health and Ecommerce With Opill Maker Perrigo
Posted in: UncategorizedOn this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women’s health and…
Jul
16
Evan Wright, Award-Winning Reporter and Author of ‘Generation Kill,’ Dies at 59
Posted in: UncategorizedMr. Wright was known for his immersive journalism that focused on subjects outside mainstream media coverage to explore the nooks and crannies of American life.
Jul
16
Pete Wells Will Leave Role as NYT Food Critic
Posted in: UncategorizedPete Wells is moving on from his role as the Times restaurant critic, a job with many rewards and maybe too many courses.
Jul
16
sunset bottle / Rien de nouveau sous le soleil?
Posted in: Uncategorized |
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| THE ORIGINAL? Coca-Cola – 2017 30 Days of Summer campaign Click the image to enlarge Agency : Sawdust Studio (United-Kingdom) |
LESS ORIGINAL AB Inbev / Corona Extra – 2024 Source : Cannes Lions Outdoor BRONZE Click the image to enlarge Agency : We Believers, New York (USA) |
Jul
16
A CGI Beaver Breaks Health Taboos in Ad About ‘Lady Parts’
Posted in: UncategorizedWhile the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. “Love and Hearts for Your Lady Parts” aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed…
Jul
16
sunset bottle / Rien de nouveau sous le soleil?
Posted in: Uncategorized |
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| THE ORIGINAL? Coca-Cola – 2017 30 Days of Summer campaign Click the image to enlarge Agency : Sawdust Studio (United-Kingdom) |
LESS ORIGINAL AB Inbev / Corona Extra – 2024 Source : Cannes Lions Outdoor BRONZE Click the image to enlarge Agency : We Believers, New York (USA) |
Jul
16
The Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK’s 2024 Audio Awards List
Posted in: UncategorizedADWEEK’s Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers’ sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting’s marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over…
Jul
16
Masha Gessen Sentenced in Absentia by Russian Court to 8 Years in Prison
Posted in: UncategorizedMasha A. Gessen was found guilty of spreading “false information” and sentenced to eight years in prison over remarks made in 2022 about the Russian military.
Jul
15
Donald Trump Was Shot. Then the Conspiracy Theories Spread.
Posted in: UncategorizedClaims that President Biden and his allies ordered the attack on Donald J. Trump, or that Mr. Trump staged the attack, started quickly and spread fast across social media.
Jul
15
he Bigger Picture Welcomes Noted Director/Cinematographer Sean Thonson
Posted in: Uncategorized
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