Hasta La Creative!

McCann Global Health, an IPG Health company is launching “The Direct Effect” for the Family Health Project (https://www.familyhealthproject.org/), a charitable organization out of Massachusetts, highlighting a program that provides first-time mothers experiencing poverty with direct financial donations of $400 monthly for three years, no questions asked.

The new film and redesigned website challenge the conventional wisdom around poverty solutions and encourage sustained donations. The goal with this new campaign is to provide $400 to sixty moms over a three-year period with the help of recurring donations.

Campaign Credits
Lead Agency: McCann Global Health, an IPG Health Company
President, McCann Global Health President: Briana Ferrigno
Executive Creative Director: Dov Zmood
SVP, Producer: Billy Diesel
VP, Account Director: Emily Carter
VP, Strategist: Diane Parrott
Director of Project Management: Melissa Curtis
Group Art Supervisor: Kamil Fedko
Art Director: Jessica Masur
Senior Account Executive: Abigail Allhusen

Media Engagement: Resolute, A Weber Shandwick Company
SVP Paid Media: Brittany Poblete
Sr. Associate Paid Media: Giovanni Espinoza

Production: Bryght YoungThings
Director: Mikayla Gamble
EP: Chelsea Greenwood
Founder: Daniel Navetta?
Head of Production: Steve Cozzarelli
Line Producer: Steve Oare
Sales & Management: Katie Northy / Talk Shop
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Editorial: Bandit
Editor: Zeke O’Donnell
Edit EP: Laura Relovsky
Post Producer / Head of Production: Laura Cavenaugh
Assistant Editor: Chris McNinch
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Color: Jared Rosenthal

Finishing: Nice Shoes
Flame Artist: Arthur Dorrington
Senior Producer: Paul Dekams
Head of Production: Andrew Pandolfino
Finish EP: Jason Farber
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Original Music: Sonic Union
Composer & Creative Director: Zac Colwell?
Executive Creative Director: Halle Petro
Music Producer: Justin Morris
Music Supervisor: Julian Fader

Sound: Sonic Union
Audio EP: Pat Sullivan
Sound Designer & Mix Engineer: Julienne Guffain
Assistant?Engineer: Joey Glick

Teleflora and in-house Wonderful Agency lean on research and a heart-tugging soundtrack for Mother’s Day ad.

For the first time in the brand’s history, the Brawny Man has a face, a voice, and a fully realized persona.

CREDITS 

JOAN

CEO: Lisa Clunie

CCO: Jaime Robinson

Executive Creative Director: Mohammed Diaa

Creative Director: Tom Francesconi

Associate Creative Director: Jesse Stanton

Associate Creative Director: Curtis Caja

Art Director: Torie Sullivan

Copywriter: Zach Sterman

Deputy Head of Account Management: Francesca Goring

Account Director: Danny Alvarado

Account Supervisor: Mikaela Gatewood, Alyssa Calamari

Head of Strategy: Kristin Van Note

Group Strategy Director: Luke Dreyer, Beckly Lau

Strategy Director: Spice Walker

Senior Comms Strategist: Jenna Leahy

Head of Production: Cheri Anderson

Executive Producer: Chris Cort

Executive Producer: James Lawson

Associate Producer: Emily Cunningham

Group Social Strategy Director: Josh Druding

Social Client Lead/Producer: Clare Michalik

Social Creative Lead, Art: Emily Swenson

Social Creative Lead, Copywriter: RJ Kosineski

Senior Social Strategist: Kaileen Gaul

Project Manager: Annelle Schwarz, Grace Gandolfo

Business Affairs Manager: Ryan Delaney, Kara Driscoll

CFO: Renee Jennings

Production Company: Arts and SciencesDirector: Fiona McGeeActor: Brock Morse

As president, he helped persuade companies like Estée Lauder and Ford to advertise in the pages of the first mass-circulation magazine directed at Black women.

Teleflora and in-house Wonderful Agency lean on research and a heart-tugging soundtrack for Mother’s Day ad.

Re-airs of Rachel Maddow and Bill Maher led for MSNBC and CNN respectively, while Life, Liberty & Levin was first on Fox News.

Advertising Agency (School): Chasmawala hai na!, Mumbai, India
Art Director: Chintan S. Gopani
Designer: Pooja Dave
Copy Writer – Raffle Joseph Cleetus

The Five and Jesse Watters split the difference for Fox News, while Jake Tapper and Erin Burnett did the same for CNN.

The Five and Jesse Watters split the difference for Fox News, while Jake Tapper and Erin Burnett did the same for CNN.

As president, he helped persuade companies like Estée Lauder and Ford to advertise in the pages of the first mass-circulation magazine directed at Black women.