O Uber Eats decidiu explorar uma teoria da conspiração peculiar em seu comercial do Super Bowl: segundo Matthew McConaughey, o futebol americano foi inventado para fazer as pessoas ficarem com fome. ? Por que importa: Em seu quinto ano consecutivo no evento, marca abandona fórmula habitual e aposta em narrativa conspiratória que conecta comida e …
Brandy McGill has been named morning anchor at WLOX in Biloxi, Mississippi. McGill started her career at the ABC affiliate before joining WDAM in Hattiesburg. She returned to WLOX in June 2024. “I am beyond thrilled to share that I’ve been promoted to morning anchor at WLOX-TV and will be joining the Good Morning Mississippi…
WOWT anchor John Knicely has announced his retirement after more than 50 years in television. After what the station described as a “stellar career,” Knicely will say goodbye on Wednesday, March 12. He recently celebrated 50 years of working in television. Forty of those years were with the Omaha NBC affiliate. “Congratulations to John on…
A Dove decidiu usar seus 30 segundos no Super Bowl para uma mensagem poderosa: “Aos três anos, essas pernas são imparáveis. Aos 14, ela vai achá-las insuportáveis.” ? Por que importa: Segundo pesquisa da marca, 45% das meninas abandonam esportes por baixa autoestima aos 14 anos. Entre elas, 48% ouviram que não tinham o “tipo …
After Jon Steinlauf’s surprising exit announcement late last year, Warner Bros. Discovery has finally found its new ad sales leader … or, actually, leaders. Today, Warner Bros. Discovery announced that Ryan Gould and Robert “Bobby” Voltaggio will be its new presidents of U.S. advertising sales, effective immediately. The pair oversee the company’s full portfolio for…
Last night at dinner, I found it amusing that the only advertisements I had heard about for the upcoming Super Bowl were related to mayonnaise and avocados from Mexico. In fact, I will be missing the entire event this year because I'll be on a flight to Sweden. I have no concerns about balancing servers to handle traffic spikes, no worries about MySQL queries locking up, no checklists to track when I’m allowed to publish which ads—just no stress at all.
“It's such a relief,” I said to my husband. “It's such a huge workload; people have no idea what goes into it.” He replied, “To be fair, you never told anyone that you literally run the whole thing.”
“I did too!” I retorted.
“No, you may think you have,” he continued, “but it was probably more of a Swedish passive-aggressive quip. People really didn’t understand that you were the server administrator, the programmer, and the editor-in-chief all at once. Nobody knew that Adland was run by one single person.”
I've mentioned this countless times and even advertised my willingness to sell it for years, but perhaps I was too busy running Adland for anyone to notice. Regardless, I can now confidently say that Super Bowl ads are a complete waste of a brand's time.
Think about it. What Super Bowl ads do you remember from last year—without consulting a cheat sheet? How about from the last five years? Can you name your top ten Super Bowl ads from the past decade? If you find it difficult to recall any without searching online, you're not alone. Even I have trouble recalling any ads from last year. It's all a blur to me.
Nowadays, Super Bowl ads are promoted weeks in advance of the game. The “teaser” ad has been replaced by the 90-second version, which is essentially the Super Bowl ad, just not the one that will actually air during the event. The “pregame” hype is louder than the commercial during the game, which airs during the big flush.
The media, 30 seconds during the big game, costs millions of dollars and this price goes up every year. Then the brand pours even more money into production, and celebrities, and hot-shot directors. This ad now becomes “the ad with Meg Ryan”, or “the ad with Ben Affleck”, and if your celebrity stars in more than one superbowl ad like Snoop Dogg, Martha Stewart or Missy Elliot who seems to make a constant cameo, well your brand is SOOL in being remembered. Nobody will recall your brand over the celebrity.
Now imagine, just imagine, if your brand had spent all of these millions of dollars on aggressive PR, a strategic media spend, and one consistent branding idea on several well executed, well directed commercials over the span of an entire year. I could bet you a superbowl ad budget that would give your brand better sales in the end.
The superbowl ads are too often middle-of-the-road, unfunny, unsurprising, unmoving bland and boring these days, they all blend into one another. A good ad is a good ad, no matter when it airs. A bad ad is a bad ad, no matter what celebrity and movie-reference it borrows from.
For the first time in 28 years I'll be seeing this as an outsider, as the person who has ignored the press releases in my inbox (an auto-reply is handling that right now), and I will see what the regular consumer sees. It'll be interesting to see if I'll recall any superbowl ads at all.
A Dove decidiu usar seus 30 segundos no Super Bowl para uma mensagem poderosa: “Aos três anos, essas pernas são imparáveis. Aos 14, ela vai achá-las insuportáveis.” ? Por que importa: Segundo pesquisa da marca, 45% das meninas abandonam esportes por baixa autoestima aos 14 anos. Entre elas, 48% ouviram que não tinham o “tipo …
Lindsey Moppert is leaving WGRZ in Buffalo after more than two years. The sports anchor and reporter joined the station in 2022. Buffalo media writer Alan Pergament said the NBC affiliate’s news director Jeremy Settle told the staff in an email that Moppert is leaving to “return home and be closer to her family.” “Lindsey…
A Stella Artois decidiu brincar com uma coincidência onomástica: em seu comercial do Super Bowl, David Beckham descobre que tem um irmão gêmeo americano chamado Dave (Matt Damon), separado no nascimento e tão talentoso quanto ele – só que com bola de futebol americano. ? Por que importa: Filme marca dobradinha de Ben Affleck como …
The numbers $5.08 billion — Fox’s total quarterly revenues, up $844 million or 20%. $388 million — Fox’s quarterly net income, up from $115 million year over year. $8 million — The number Fox received for more than 10 Super Bowl ads this year. 21% — The increase in advertising revenues due to higher political…
(TrendHunter.com) Pepsi Zero is redefining sugar-free indulgence with two bold new flavors: ‘Strawberries ‘N’ Cream’ and ‘Cream Soda.’ Designed to meet the growing demand for flavored cola — now outpacing…
A new law says TikTok must be sold to a non-Chinese owner or face a ban in the United States. President Trump has thrown out a lot of options for a potential sale.
THE ORIGINAL? Mc Donald’s « Mc Doors » – 2018
« Doors? For what? If we are open 24 hours »
Source : Ad Forum
Agency : Publicis One (Ecuador)
LESS ORIGINAL KFC Kentucky Fried Chicken « Out-Doors » –2025
« Who need doors if you’re always open? »
Source : Ad Forum, Tarek Chemaly
Agency : TBWA/RAAD (UAE)
THE ORIGINAL? Mc Donald’s « Mc Doors » – 2018
« Doors? For what? If we are open 24 hours »
Source : Ad Forum
Agency : Publicis One (Ecuador)
LESS ORIGINAL KFC Kentucky Fried Chicken « Out-Doors » –2025
« Who need doors if you’re always open? »
Source : Ad Forum, Tarek Chemaly
Agency : TBWA/RAAD (UAE)
A year and a half after its debut, Meta’s text-based social platform Threads is testing its first-ever ads with “a handful” of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for “a small percentage of people,”…
The standoff is over. Today, Paramount and Nielsen revealed they’ve signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The…
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