LONDON (AdAge.com) — France's biggest advertiser, L'Oreal, has appointed ZenithOptimedia to its $733 million media-planning and -buying account. The move ends an arrangement that was once traditional among many big European marketers — handling its own media in-house.
And you thought speed dating was just for those who can't even find a partner online, a two-hour event designed to remind a person that sometimes staying single is better than the alternative?
Apparently it's a good way for an agency to pi…
Time Warner is willing to pay $12 million to invest in Gaia, a virtual world based on parties where teens watch The Matrix and Ace Ventura: Pet Detective?! That’s it, I’m starting my own virtual world. I’m calling
it DaveWorld. It’s a natural extension of my popular social network for people named Dave. What will DaveWorld look like, and what people will do there? Oddly, it resembles the bleak workscapes in Monster.com’s new ad campaign. Visitors are invited to follow my daily routine: Go to work, come home, sit on the couch, eat pizza, surf the Web and watch TV. There’s also a virtual laundry room, but two of the dryers are broken because the virtual management company is too cheap to spend some virtual money for repairs. The soundtrack is all Kraftwerk. I like Kraftwerk. Your choice of avatars: me or Nicolas Sarkozy. You can also do a mashup where we resemble Killer Klown Barbie. As yet, there’s no URL or mobile access. Still, one thing’s for sure: With some venture backing and corporate ad support, DaveWorld could take off.
—Posted by David Gianatasio
Ernie Schenck, executive vice president and creative director at Hill Holliday, explores the tendency in creative people to occupy their minds with thoughts about how much better things are “over the hill and through the trees.”
We are terrible longers, we ad people. No matter where we are, we long to be somewhere else. Goodby. Wieden. Chiat. If only I weren’t stuck in this sorry ass agency in Davenport, we think; if only I could squeeze my eyes shut and a wormhole would pass over me at that very moment and when I opened them, I would be awash in the glorious radiance of Crispin; if only I could be anywhere but here in Davenport, in Tacoma, in Providence, in Oklahoma City, life would be good, life would be perfect. The creative grass is never so green as it is anywhere but where we happen to be.
Truer words have rarely been written.
For me, I don’t see one of the name brand shops as “the answer” like I once did. For me personally, it’s about working for with people I like on projects I find worthwhile.
[via Communication Arts]
For the presidential candidates, Iowa and New Hampshire are now in the rearview mirror as attention turns to Michigan, South Carolina and the bounty of Super Tuesday states. Already the pundits are breathlessly anointing winners and losers, suggesting strategies and attempting to predict what happens next.
OK. Apart from the fact it’s sickening this kid is so materialistic, rude and un-thankful for the gift her grandparents got for her, this video for Reevoo is actually pretty hilarious. Though it’s hard to believe anyone would confuse…
WASHINGTON (AdAge.com) — It's damn the polls, full speed ahead for the presidential race. Whatever the surprising New Hampshire results mean for the overall race, one outcome is all but guaranteed: There will be more — much more — ad spending.
Ever had that annoying co-worker or that pompous boss of yours walk into the lunch room and ask you for a slice of your pizza without the smallest hint of thanks or appreciation? You know you have and while…
There's a dilemma that small agencies are facing as they take on more project-based accounts: How to handle client conflicts when they are doing work for more than one client in a competing industry?
NEW YORK (AdAge.com) — When Equinox Fitness chose Fallon to be its advertising and media-relations agency back in mid-September, it did so with the idea that the Minneapolis-based shop would bring talk value to the chain's marketing strategy. Consider it done. Fallon's first campaign for Equinox already has drawn cheers and criticism for its bold art, sexual overtones and complexity — or, some believe, ambiguity.
You don’t see too many optical illusions in advertising. But when they are employed, it’s usually for a noble cause—like making a woman’s boobs look bigger, as in this homemade Wonderbra spot. Sony Bravia did a few optical-illusion print ads recently, too.
—Posted by Tim Nudd
So you’re going to accuse us of covering this news item simply because of our apparent penchant for all things racy? Please, please, please. Have more confidence in us that that! There isn’t even any nudity in this work….
According to Mark Ambinder at TheAtlantic.com: "Roy Spence, an advertising guru who has rescued the Clintons' public image before, will start to participate…
DETROIT (AdAge.com) — Carol H. Williams Advertising, Oakland, Calif., is defending Chevrolet's estimated $35 million African-American-advertising account in presentations here today. The incumbent is competing against four other shops, a General Motors Corp. spokeswoman said.
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
Fruit got juiced for your Slurpee.
25% fruit juice
Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Directors: Richard Walker, David Ponce de Leon
Agency Producer: Gary Arnas
Photographers: Garry Moore, Miss Bossy Boots
Client Personnel: Lalena King, Rebecca Mountstephen
If there’s anything at all you can count on in this business other than the recurring pointless belief people actually want to watch commercials and press releases that insist everything’s a first, best and only, it’s that contextual advertising…
LONDON – Dennis Publishing has acquired the online current affairs magazine The First Post for an undisclosed sum.
LONDON – Cosmetic surgery company, Mybreast, has appointed Intelligent Marketing to
handle its integrated marketing and raise brand awareness.
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