Television has always been the proverbial “lean back” medium with information flowing mostly in a one way direction from the TV to the viewer in a non-interactive manner. That’s changed a bit over the years with the arrival of video on demand and other semi-interactive capabilities.
LONDON – The Recruitment & Employment Confederation (REC) has hired Redactive Media Group to develop its membership magazine, Recruitment Matters.
LONDON – O2 has consolidated its estimated £20 million media planning and buying account into ZenithOptimedia, parting company with Media Republic, the media division of Omnicom’s Agency Republic.
LONDON – O2 has consolidated its agency roster with the appointment of ZenithOptimedia to handle its £12m online media planning/buying business.
The third edition of "Hey Whipple, Squeeze This" will be hitting the shelves soon. We at American Copywriter are giddy to announce that Master Sullivan himself will be joining Tug and I on an upcoming podcast to talk about what’s new in the book, and the strange and wonderful life of an American copywriter. If you read this blog and have not read this book, pre-order it right fucking now.
I can’t count how many times I’ve utilized Luke’s wisdom to help sell some work. Anytime I’ve lost my advertising way or questioned my convictions I’ve come back to this book. Tug and I are really looking forward to our conversation wth Luke and hope you will, too. Questions? Pose them in the comments here or email us at our new gmail address. You can probably guess what the prefix of that address is. Don’t use a dot.
In the meantime, Luke’s given us permission to publish a few new snippets from the new edition in this space. Stay tuned.
LONDON – Stuart Flint has been promoted to sales director of Hearst Digital, to lead the unit’s display sales, creative solutions and operations teams.
According to The Wall Street Journal, NBA star Steve Nash went native and produced his own Nike spot.
Mr. Nash, who plays for the Phoenix Suns, says he is happy with how Nike has marketed him but felt he could come up with an ad that reflected more of his personality. There was little financial risk to Nike, since the campaign would require no ad buy. He says he got the idea from the young fans who take pictures of him with cameras and phones during his informal workouts. “There’s such an appetite for the ordinary stuff I do every day,” he says.
Mr. Nash received little input on the shoot from Nike, which pays him about $1 million a year to promote its sneakers, although the company provided one of the two cameras and edited the piece.
A Nike spokesman said the company has no problems with Mr. Nash’s ad and welcomes other athletes to follow in his footsteps.
Nash didn’t act alone (and it’s a stretch to call his spot user generated content). He enlisted Lola Schnabel, the daughter of artist and filmmaker Julian Schnabel, to shoot the self-styled Web ad for the shoemaker. So, it’s star generated content, but it’s still indie and that’s cool.
LONDON – Online group Media Corp is beefing up its web publishing arm with the £135,000 acquisition of sports portal www.sport.co.uk.
LONDON – Clear Channel Outdoor has created a package for advertisers that focuses on Liverpool as the city holds the mantle of the European Capital of Culture 2008.
Adam & Eve records the trials and tribulations of its first few days of business. Scroll down to the bottom to add your views on their diary.
Adam & Eve records the trials and tribulations of their first few days of business. Scroll down to the bottom to add your views on their diary.
LONDON – The Post Office has created a MySpace page, which gives users the chance to interact with Ken Dawson, the fictional postmaster in its advertising campaign.
LONDON – McDonald’s is adding to its breakfast menu a Bacon roll made with British back bacon, replacing the streaky rashers favoured by Americans at breakfast.
LONDON – Manchester based digital and direct specialist If Agency has appointed Jo Whiteley, formerly of TBWA/Manchester, as its senior creative.
Eleven of the world’s top designers have been chosen to judge the One Show Design awards, the industry’s most prestigious international awards competition honoring the year’s best in advertising design, corporate identity, environmental design, publication design, direct mail and package design.
“Due to the increasing number of entries received from around the world and the growing emphasis placed upon good design in the consumer marketplace, last year marked the first time design was given its own separate event,†said Mary Warlick, CEO of The One Club. “One Show Design honors only the very best in design, so naturally, we only invite the very best designers to judge the work.â€
How god are they? Judge by checking out their homepages below. Judges for this year’s One Show Design competition are:
Marian Bantjes, Quatrifolio (Bowen Island, Canada) – Love that clock btw
Jenny Ehlers, King James (Cape Town, South Africa)
Vince Frost, Frost Design (Sydney, Australia)
Keiko Hirano, Communication Design Laboratory (Tokyo, Japan)
John Jay, Wieden + Kennedy (Portland)
Diti Katona, Concrete Design (Toronto, Canada)
Clement Mok (San Francisco)
Emily Oberman, Number 17 (New York)
Alvaro Rego, Mumedi (Mexico)
Laurie Rosenwald, Freelance (New York)
David Turner, Turner Duckworth (San Francisco and London, UK)
LONDON – Ask.com has appointed Google’s Cesar Mascaraque as managing director in Europe.
LONDON – Lightspeed Research has formed a partnership with EMI Music allowing it to offer respondents one free song or video download for each market research questionnaire they complete.
BEIJING – TNS China has merged its continuous research service with the panel service run by CTR Market Research, under the TNS Worldpanel brand.
LONDON – Media Corp has bought the sport.co.uk domain name for £135,000 and plans to develop the site as destination for sports statistics and information.
LONDON – Fiat has taken over all ad space on MSN’s homepage today to coincide with this evening’s launch of its new Fiat 500.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
