YHS selects M&C Saatchi for $1m Soy Dream account

HONG KONG – YHS has handed creative duties for its HK$10 million (US$1.2 million) Soy Dream brand to M&C Saatchi, following a pitch that included two other agencies.

Robot Helps Lost People – Robovie

(TrendHunter.com) If you ever find yourself lost in a shopping mall in Osaka, Japan, just look for a lurking robot with lemur-like eyes.

The Robovie is a crowd-monitoring robot capable not only of watching 20 people at once but analysing their behavior thanks to the 16 cameras stationed inside him. His two big eyes…

Asics Goes Spiritual, Advocates Sound Mind and Body

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In what it calls its “biggest and boldest marketing effort in company history,” ASICS America Corporation tapped agency vitrorobertson to give us the “Sound Mind, Sound Body” campaign.

Rollercoaster Metro – Carmelit Slanted Subway (VIDEO)

(TrendHunter.com) If you’ve ever wondered how the morning commute could be made more fun, consider getting a job in Haifa, Israel where their subway cars travel the sloping underground like a mini rollercoaster.

Even before patrons climb aboard the Carmelit Subway, which runs up Mt. Carmel on a considerable angle, …

Ethnicity Swap Surgery – Brazilian Model Gets Japanese Eyes (VIDEO)

(TrendHunter.com) Each year, thousands of Asians go under the knife to have their eyes reshaped to resemble Caucasian peepers, but one Brazilian model has the opposite desire; she is desperate for an oriental slant.

Angela Bismarchi, 36, will undergo her 42nd surgery, making her second in the world for most plasti…

Ms. Burned for Rejecting Israeli Girl Power Ad

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Pro-femme magazine Ms. recently got a spanking in the Jewish community for rejecting the ad at left. It features images of three Israeli women in power: president Dorit Beinisch of Israel’s Supreme Court, foreign minister Tzipi Livni, and speaker Dalia Itzik, above the words, “This is Israel.”

Elizabethan Fashion for Men – John Galliano Fall 2008 (GALLERY)

(TrendHunter.com) These designs were shown on the Parisian runways on January 18th during Paris Fashion Week. In a stark contrast to the couture part of the fall 2008 collection from John Galliano, these outfits are astonishingly lord-like. The collection included Elizabethan-inspired outfits with Shakespearean bowl-…

Not Billie Dee Williams’ Colt 45

Ad Age looks at an age old truth about mature brands. They need to get new customers in the franchise in order to survive.

Talk about a marketing conundrum: Revive Colt 45 malt liquor — once seen as an exploitative product that preyed on the urban poor — as an edgy choice for young hipsters.

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But Pabst Brewing Co. is trying to do just that, with a campaign from Seattle boutique Cole & Weber. To appeal to younger drinkers, Cole & Weber tapped graphic novelist Jim Mahfood (author of the volume “Classic 40 Ounce: Tales From the Brown Bag” and a regular contributor to alternative newsweeklies) to create a series of scenes and stories of young adults enjoying themselves with Colt 45. Most of the creative shows 20-somethings flaunting their oversize cans in social settings such as rooftop parties and dance clubs.

Pink Sugar After Dinner – DIY Cotton Candy at Kenka, NYC (GALLERY)

(TrendHunter.com) A hip Japanese restaurant in New York has put an innovative spin on the after dinner treat. Instead of passing out mints or little chocolates after a meal of gyozo and okonomiyaki, the East Village restaurant gives each patron a tiny jar of bright pink sugar.

Without further explanation, this woul…

Pink Sugar After Dinner – DIY Cotton Candy at Kenka, NYC

A hip Japanese restaurant in New York has put an innovative spin on the after dinner treat. Instead of passing out mints or little chocolates after a meal of gyozo and okonomiyaki, the East Village restaurant gives each patron a tiny jar of bright pink sugar.

Without further explanation, this woul…

Buy or Rent an Island – Privateislandsonline.com (GALLERY)

(TrendHunter.com) Want to be like Johhny Depp and have a private island where you can whisk your lady off to? Or are you fed up with noisy neighborhoods?

Then this website is for you.

at Private Islands Online, you can find a selection of wonderful pieces of land floating in the most beautiful paradises on the eart…

Urban Gardens – Living Wall Planters (GALLERY)

(TrendHunter.com) Imagine wall art that was eco-friendly, added Mother Nature to your living room and was a constantly changing spectacle, and you will come close to envisioning something like the creative Living Wall Planters.

At $169, they are relatively good priced, especially since they are coupled with the ent…

Portable Treadmill Workstation – The StepDesk

(TrendHunter.com) “Too much work, can’t get to the gym” is not an excuse anymore!

The StepDesk is a multi-tasker’s dream. A simple, but exciting gadget. How many times have you been on the treadmill making mental lists of everything you need to do at work? As I get older, those mental lists don’t hang around as …

Eco Football – Super Bowl to Use Only Renewable Energy

For the first time ever, the Super Bowl stadium will use entirely renewable energy for the annual NFL game. Solar, wind, and geothermal will offset greenhouse gases when the Super Bowl XL2 kicks off on February 3rd in Arizona.

“SRP is providing green energy to the stadium for the game, for the NFL…

Luxurious Reptiles – Bogetta Python Bag & Crocodile Wedges

(TrendHunter.com) Hey old dude, what did you pay for your first house? $7,000? How about a nice handbag and shoes for that price? This Bogetta python bag is $4,100 and comes in a couple different colors. The Crocodile Wedges can be special ordered for $3600.

If that’s not enough pricey reptile skin, drop down to th…

Drag Queens and Masked Dogs – Venice Carnival (VIDEO)

(TrendHunter.com) Italy draws in tourists from around the world for a variety of reasons. If you’re not drawn to the historical architecture, fashion, or enticed by the thought of authentic vongole, you may be intrigued by more vibrant cultural venues like the annual Carnival of Venice.

This year’s event takes plac…

Novelty Passport Covers

(TrendHunter.com) Traveling can be boring, so why not spice up your journey with one of these novelty passport covers? Granted, security might not like you so much, but for about $8, a set of two faux leather covers are sure to be a source of entertainment for you and your entourage, provided you have enough time to …

Virtual Godparents – Parents Put Son on eBay

(TrendHunter.com) Having a hard time finding godparents for your little one? Why not place an ad on eBay!

That’s what one family did with their son, Blaine Dale Barger, who turns one year old in February. The Bargers offered bidders the chance to become the world’s first virtual godparent.

“We’ve thought long and…

Pharrell Williams for Louis Vuitton – Blason Jewelry (VIDEO)

(TrendHunter.com) Continuing his association with Louis Vuitton, performer-producer Pharrell Williams has teamed up with LV’s creative jewelry consultant, Camille Miceli to introduce a brand new jewelry collaboration under the Blason banner. The avant garde styles will be paraded at the Paris fashion shows, and take …

Ebay for Halo Fans – Real Elite Energy Sword

(TrendHunter.com) Now There isn’t a single gaming fan out there that wouldn’t want this in their possession. Featured in the “Top 10 Video Game Weapons” according to GameTrailers.com, This is the Ultimate Pwning machine.

Imagine the possibilities, they are endless! Everyone would surrender; with a mere glimpse …