Hasta La Creative!

Enough already of junk food.

Advertising Agency: Master, Curitiba, Brazil
Creative Directors: Luciano Toaldo, Claudio Freire
Art Director: Caique Mazanek
Copywriter: Marco Pupo
Illustrator: Caique Mazanek

(TrendHunter.com) A big problem with conventional dishwashers today is that in order to be eco-conscious (save water, energy and detergent) we have to wait until the machine is full before using it. Paul Frigout from Coventry University has an answer for our piling dishes in the form of a shape-shifting dishwasher wi…

(TrendHunter.com) We are all familiar with the copy-and-paste function in word processors. But now, Philips wants to apply a similar idea to interior lighting. Philips reasons that creating a particular lighting effect is difficult because most people cannot measure the colour and quality of light they like, let alon…

As a celebration of 100 years in the footwear business Converse is launching a year-long global centennial “Connectivity” campaign. The campaign pairs up legendary dead icons across the worlds of music, art, sports and fashion, with emerging (and alive) ones. The sneaker company features “cul…

(TrendHunter.com) Just because you’re a redneck, doesn’t have to mean you can’t live in a mansion. Just look at this nifty dwelling; it’s a pretty unique, self-made living complex.

It’s composed of several trailers, some on ground level, others suspended on solid stilts, connected to the other cubicles by steel la…

Last week's article on marketer's confusion about the effectiveness of multicultural marketing did not prompt the outrage that I expected from multicultural professionals in the industry. There was much frustration, exhaustion and debate, but most continued to go about the business of making the case, providing the proof, being the evangelists and champions of business building for their clients.

BATAVIA, Ohio (AdAge.com) — Marketers apparently can't get enough of reorganization, but they aren't getting much satisfaction from it either. Despite widespread and growing reorganization within their marketing ranks, highlighted by trends toward centralization and integration, only 13% of senior marketers say they're "very satisfied" with their companies' marketing structures, according to a survey released today by the Association of National Advertisers.

WASHINGTON (AdAge.com) — The ad industry's self-regulatory group today said it will inform the Motion Picture Association of America when it has found ads for PG-13 movies running in programming directed to kids under 12.

It’s a sad day in floating castles, cursed forests and Dorito-flecked basements everywhere. Gary Gygax, co-creator of Dungeons & Dragons, died this morning at his home in Lake Geneva, Wis. He was 69. Together with Dave Arneson and a few others in the early 1970s, Gygax developed an open-ended game that sparked the role-playing phenomenon. The original marketing for D&D left something to be desired, with its bland description of “Fantastic Medieval Wargames Campaigns Playable with Paper and Pencil and Miniature Figures.” But D&D still exploded in popularity and began sparking copycats within a year of its 1974 release. As you can see from this commercial from the 1980s, D&D was optimistically marketed as a game for the whole family, but it settled into a niche hobby of a certain demographic. Still, there are countless games, movies and books that owe their existence to Gygax. So let us bid him a fond farewell and roll one last 20-sided die in hopes of resurrecting him with only a -1 Constitution penalty.

—Posted by David Griner

(TrendHunter.com) Mariana Rivera is turned on by sweaty men. Sweaty European men at footballs games. Since her bf is a Trendhunter and never leaves the computer, she invented a shirt that makes sweat. A mic picks up the ambient noise and measures it. When it reaches a certain level, a water pump wets the shirt. I ha…