Hasta La Creative!

World Effie Festival 2008. A celebration of highly effective capitalism.
The premier international brand conference featuring global business leaders, thinkers and creatives.
It won’t please everyone. www.worldeffiefestival.com

Advertising Agency: Bartle Bogle Hegarty Asia Pacific
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Client Servicing: Lesley-Anne John, Eugenie Yeo
Published: December 2007

World Effie Festival 2008. A celebration of highly effective capitalism.
The premier international brand conference featuring global business leaders, thinkers and creatives.
It won’t please everyone. www.worldeffiefestival.com

Advertising Agency: Bartle Bogle Hegarty Asia Pacific
Creative Director: Todd Waldron
Art Director: Hoon Pin Kek
Copywriter: Douglas Hamilton
Client Servicing: Lesley-Anne John, Eugenie Yeo
Published: December 2007

We've all heard the recessionary drum beats for many months now. And judging by what's happening in the housing, automotive, retail and manufacturing sectors, we may already be in a recession. Those are scary words for any business. Especially so for a small-to-mid-size marketing-communications agency.

For client Orange, the Alternative is doing that gesture-based advertising thing. Do a little hand-dance to bring news, film clips or music videos to your fingertips. We see a less useful, but strangely more amusing, version of this technology…

We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!). That, and offshore telesales. We’re in the money…

According to Wired, Yahoo’s adoption of OpenID is a huge victory for the OpenID foundation.

Until now, despite support from larger sites like AOL and Plaxo, OpenID has remained largely a tool of the geek-elite, but Yahoo’s announcement is set to change that since it provides even those Yahoo users who’ve never heard of OpenID a simple way to use it. And that in turn gives startup sites an even greater incentive to support OpenID logins.

Right now there are roughly 120 million OpenID accounts. Add Yahoo’s 248 million users worldwide, and OpenID is set to triple in size.

In the customs line at Heathrow we saw this leggy ad reading “I love Italian shoes.” And then we blinked. What’s that logo in the upper left-hand corner? Is that a wide-open, heart-shaped pair of legs? Then we understood….

After spending some time with Cheetos’ new Orange Underground, a full blown movement “committed to transforming sterile order into messy mayhem,” its primary purpose of urging people to do wacky Random Acts of Cheetos that don’t involve eating makes…

LONDON – London’s free newspapers have started the long awaited roll-out of their recycling bins across the capital.

LONDON – This week Brand Republic experienced one of its most vitriolic debates over an unlikely topic — American football in Britain. Other hot topics in our weekly roundup of the best comments made on Brand Republic include agency startups and tips for marketers who want to improve their standing in the boardroom.