Print Out Art Project – DIY Pinhole Camera (GALLERY)

(TrendHunter.com) Take a break from complicated advanced technology with this fun free pinhole camera! Download, print and build your own beautiful pinhole camera, designed exclusively with Corbis images and illustrations. And it works! Designs include Peyote, Photos Of Your Mother, Dr. Livingstone, Astrocam and Pabl…

Beware the monsters floating in the water

Teddy
Boston’s Hill, Holliday produced this intense and effective pro-bono effort for Tap Project, a nationwide effort by restaurants to raise money for Unicef’s global clean-water initiative. Both the print ad (see the full image here) and the TV spot, “Monsters,” share the central image of a teddy bear floating in a nasty-looking pond. But gators aren’t the culprits—deadly bacteria lurking in the murky depths are the real enemy. It’s unsettling. Leaves my mouth dry. Most of us can safely quench such thirst whenever we want. To help those who can’t, visit tapproject.org.

—Posted by David Gianatasio

Three more agencies join the IPA

LONDON – The Institute of Practitioners in Advertising has elected three more agencies into its membership, bringing the number of IPA members to 274.

Consenting adults and their grocery habits

Regarding this probably NSFW MySupermarket ad, I’ll have to quote philosopher/hero to children everywhere Zapp Brannigan and say I’m unfamiliar with the type of thing I’m seeing. However, it’s not bad at all. It’s obvious that the girl is new to this—there’s more appealing food than baked beans to spread all over your manfriend, and you’re not actually supposed to eat what you’re tantalizing him with. But the important thing is that they’re spending time together as a couple. It’s a good thing Gogurt wasn’t on their shopping list, or this could have been even more graphic.

—Posted by David Kiefaber

Catch me anytime with Dave on Demand!

Dave_sign
On-demand services are red-hot right now. I read that on MediaBistro, so it must be true. And my social network for people named Dave and my virtual realm (DaveWorld) haven’t really caught on, so I need a new scam. I mean, gimmick. I mean, media channel. Therefore, I introduce: Dave on Demand! It’s still in the planning stages, but you can count on premium content. Which you’ll pay a premium for. There’s some cool footage of me and my short-lived grunge-rock band the Banned (note clever Beatles/Led Zep-style misspelling!) performing on Brookline Access Television circa 1991. If I ever get that VHS digitized, you can watch me rock out—on demand! I also made an artsy student film at Boston University (go Terriers! Beanpot! Woo-hoo!) that features the same shot of my roommate Nick walking into a room over and over, because I couldn’t work the editing machine. I’ll upload some episodes of Barney Miller to round things out. Especially the one where Wojo wears a dress. That was classic. As for the adult-oriented Dave After Dark programming—let’s just say AdFreak’s other Davids, Kiefaber and Griner, don’t mind working “blue,” but I defy them to find anyone willing to pay for it!

—Posted by David Gianatasio

You can hear, but are you really listening?

Hearing This is not a test. Not of your hearing anyway. It’s more a measurement of your humanity. And rather than spoil the surprise of the hearing test getting shanghaied halfway through by a little girl talking about how often her parents fight, we’ll just say that it’s a very eerie, unsettling way for the Norwegian Red Cross to draw attention to an important issue. Effective, though. And given the subject at hand, a necessary approach as well. But in the interest of preserving our typically lighthearted atmosphere, let’s cut the heaviness by showing a monkey passed out drunk.

—Posted by David Kiefaber

Racist McDonalds Ad? – Look Closer : Individuals (GALLERY)

(TrendHunter.com) At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font “We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.” But if you look at the fine print at the footer of the ad, it says “Nor Swedes, South …

Racist McDonalds Ad? – Look Closer : Individuals

At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font “We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.” But if you look at the fine print at the footer of the ad, it says “Nor Swedes, South …

Kids Are The New Chefs – Little Kitchen (GALLERY)

(TrendHunter.com) Little Kitchen is a sweet range of kids cookware produced in order to get them involved in the kitchen to help their mother with lunch. The innovative brand also runs a kids’ cooking school from their North Fitzroy retail store in Melbourne, Australia. Kids can learn basic cooking techniques in a cu…

The Bar Of The Moment In Stockholm – Bauer

(TrendHunter.com) Bauer is the newest cool bar in Sodermalm – Stockholm’s Soho – opened on February 28th, 2008. Bauer, a former watering hole on Gotgatan’s nothern end, has been designed by Dizel & Sate, urban designers known for collaborating with stylish clients, such as H&M;, Hugo Boss and Peak Performance. Bauer, …

Daily Record’s February circulation edges upwards

LONDON – Trinity Mirror’s Daily Record edged its circulation up in the February ABCs, as the only Scottish title to move upwards.

Optimum Releasing appoints Cocktail Marketing

LONDON – Film distributor Optimum Releasing has appointed Cocktail Marketing to create promotional partnerships for new dance film, ‘Make it Happen’.

Standard slips as thelondonpaper goes 100k ahead of rival

LONDON – The Evening Standard’s circulation fell 2.26% from January to 288,157 copies in February, while its London freesheet competitors held steady, according to the latest newspaper ABC figures.

Guardian and Sun feel February chill in national ABCs

LONDON – Nearly all the national paid-for dailies suffered a decline in circulation during February, with The Guardian and The Sun being worst hit with respective 6% and 4% drops, according to the latest newspaper ABCs.

Observer continues to shine in Sunday market

LONDON – The Observer remains a consistent bright spot as it is almost the sole Sunday newspaper to make any significant gains in the February ABC figures as its circulation rose 4.28% for the month.

Archant fires warning over press advertising

LONDON – Regional publisher Archant posted a modest rise in profits last year, although it is warning of a tough press ad market in the coming months.

Monetise chosen to manage Slide.com’s ad sales

LONDON – Top social media application developer Slide, which is behind widgets for sites including Facebook, MySpace and Bebo, has appointed digital media company Monetise to exclusively manage its ad sales.

Modern Furniture Designs – The Rocking Wheel Chair

(TrendHunter.com) The Rocking Wheel Chair is designer Mathias Kohler’s modern interpretation of a rocking chair. I will let the designer explain: “The RW Chair is a concept and a modern interpretation of a rocking chair. The near circular form seen from the side is what makes the design so unique. It allows for the …

I’m getting bored of Facebook… Sing along!

Rebelvirals have created this anti-facebook anthem and since I so utterly hate facebook, I’ll make this my youtube exeption for the day. Sorry all ye who can’t see youtube stuff, quit poking me!

Previous facebook posts.
Facebook fertile grounds for adware and phishing scams
Facebook dials down the ad creepyness a tad after ruining more than Christmas

read more

BBC Magazines in cross-media deal with RSPB

LONDON – The Royal Society of the Protection of Birds has launched an ad campaign through BBC Magazines’ print titles, including CountryFile and Radio Times, as well as its websites and live events.