Orange Splat Aims to Earn Green Points


The cable upfront season kicked off with a splat this week when Nickelodeon became the first major network to host its presentation to advertisers at Manhattan's Hammerstein Ballroom. Following a tradition of brightly colored celeb-packed upfronts, this year's event was no exception. MTV CEO Judy McGrath began by stating Nickelodeon's overall brand theme this year is to be virtually everywhere. That includes theme parks, retail, cruise ships and movie theaters through partnerships with Marriott, Royal Carribbean, Mall of America and DreamWorks Animation. The orange-hued kids net is also eyeing a new color, green, via its Big Green Help initiative.

SXSW Interactive Summed Up Sketch Note-Style

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If you missed SXSW Interactive this year, you can experience it Cliff Notes-style with sketch notes from Mike Rohde.

Virgin Mobile Capitalizes on Spitzer Scandal

Via Engadget
Actual ad which will run in Toronto newspapers. The text reads:

“At Virgin Mobile, you’re more than just a number. When you call us we’ll treat you like a person, not a client. Whether you’re #9 or #900, you’ll get hooked up with somebody who’ll finally treat you just how you want to be treated.”

Don’t laugh at the chimp in the commercial

Jonah Chimpanzees are not exactly the unsung heroes of advertising; in fact, they’re quite sung, having starred in splashy, successful Super Bowl campaigns from E*Trade to CareerBuilder. (Pictured is Jonah the E*Trade chimp, photographed during a long-ago visit to Adweek.) But now one zoologist is calling for a chimp-ad moratorium, arguing that making chimps wear funny hats and dance around for the camera isn’t good for their image. “When chimpanzees are portrayed as caricatures of humans, dressed up in silly outfits and so on, people think that chimps aren’t endangered, aren’t worthy of our conservation efforts,” says Steve Ross of Chicago’s Lincoln Park Zoo. “There’s probably effects we don’t even imagine when people are watching these [ads] and laughing.” We fully support Ross’s efforts, and advise you not to watch this British tea commercial with chimps doing a James Bond spoof, this Bud Light spot with the talking chimp, and especially not this Arby’s ad with chimps doing Riverdance. And if you watch, please don’t laugh.

—Posted by Tim Nudd

GMG eyes Smooth changes ahead of Jazz FM move

LONDON – Guardian Media Group has asked Ofcom to abolish requirements that its Smooth radio stations in London and the North West must air 45 hours of jazz music programmes each week.

Channel 4 bosses to give evidence at Lords’ news probe

LONDON – Luke Johnson, chairman of Channel 4, and Andy Duncan, the channel’s chief executive, are to give evidence to a House of Lords’ enquiry into broadcasters’ news provision.

Heathrow Terminal 5: retail destination or gateway to Britain?

LONDON – Heathrow Terminal 5, with its retail-focused design and digital advertising sites, promises to deliver a unique retail and brand experience. But critics say an airport should be more than a ‘glorified shopping centre’ and provide a gateway to British culture.

CementWorks Yields Quadruplets! Ouch.

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To celebrate the birth of four distinct company arms (with four unique specializations), The CementWorks launched a baby shower campaign for quadruplets. Watch the intro on their website — very cute.

Artsy Gadgets – USB Hub Disguised As Photo Frame (GALLERY)

(TrendHunter.com) With the numerous USB devices we own, you can always use a few extra USB ports. This USB Hub Photo Frame gives you four extra USB 2.0 ports in the form of a photo frame that will add a touch of style to your messy desk. Another cool feature is that the frame lights-up your photo while in use. What c…

Digg Founder to Keynote at ad:tech San Francisco

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Other keynotes during ad:tech San Francisco, which is held April 15-7 at the Moscone Center, include NBC Universal Chief Digital Officer George Kliavkoff< who will talk about how NBC is taking NBC's programming digital through the company's just launched Hulu (which rocks, by the way) and other outlets.

Banning Controversial Ads – Kotex Beaver Ad

An Australian tampon company has pushed the boundaries of advertising, with a television campaign showing an attractive, young woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach. The ad ends with a voice-over, “You’ve only got on…

Morris leaves Interflora for Costcutter marketing role

LONDON – Costcutter has appointed former Interflora communications executive Jill Morris to the newly created role of head of marketing.

Bad Breath Burns Skin off Skulls, Says Scope

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Test your breath, courtesy of Scope and the fine people at Dentsu, Canada and Crush, Toronto. What have you got to lose?

Asda lobbies for VAT reduction on fruit juices

London – Asda has called for the government to reduce taxes on 100% fruit juices, claiming they penalise those looking for a healthy drink option.

Diageo hires TMW to Gordon’s direct account

LONDON – Diageo has hired Tullo Marshall Warren to its Gordon’s Gin direct marketing account.

iPod Case Made of Your Pet’s Hair – VIP Fibers & Fur Ever Yarn

(TrendHunter.com) VIP Fibers is a company offering the ultimate service for pet lovers. I’m talking series animal freaks.

The next time your doggy goes for a trim or you decide to shear your cat (just keep the fur on the head for a nice lion effect), keep the leftover fur and send it in to VIP Fibers and they’ll spi…

TMN shares up as bidding war is set to break out

LONDON – TMN Group’s shares have risen by more than 10% to a high for 2008, after it said that several parties have expressed interest in the company following news this week of a takeover approach from Tangent Communications.

Necklace Tracks the Pills You Pop – MagneTrace (GALLERY)

(TrendHunter.com) If you or someone you know have a hard time remembering when to take your meds, the MagneTrace necklace is sure to be a great use to many.

According to Georgia Tech, “The necklace, called MagneTrace, contains an array of magnetic sensors that could be used to detect when specially-designed medica…

Loaded Pizza Pops Burst When Provoked

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To show consumers their wannabe Hot Pockets are loaded with pizza stuff, Pizza Pops enlisted Cossette, Toronto, which got some boys that remind us of Smosh to star in these spots, Woodchipper and Campers.

Banning Controversial Ads – Kotex Beaver Ad (VIDEO)

(TrendHunter.com) An Australian tampon company has pushed the boundaries of advertising, with a television campaign showing an attractive, young woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach. The ad ends with a voice-over, “You’ve only got on…