Hasta La Creative!

Most used cars have a story you don’t want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

I told you guys back in 2004 about Vilgot Sjöman & Claes Eriksson’s case against Channel 4 (sweden) that lead to Channel 4 being fined for interrupting these directors movies with commercials. Well, Channel 4 wasn’t going to let that slide so they’ve been dancing around in the courts ever since – and today Swedens Högsta Domstol (highest court) slapped the channel once more. In the judgment the courts say that TV4 (channel four) have “by abruptly breaking up the movies for commercials, violated both directors distinctive character in the movies ”Hajen som visste för mycket” and ”Alfred” according to swedish copyright law.”

Result: Channel four not only pays the old fine but now also the court costs for themselves and both directors for these past years. Also, Claes Eriksson says to Resume that the new judgement is “even more precise and more to our advantage” as well as “the judgement isn’t just about mine and Vilgot’s films, but movies in general.”
Uh-oh. Yes indeed, the judgement cements that an advertising break actually ruins the viewers entire impression of the movie. Even if the commercial break is placed in between scenes, they’ll break the rythm that the director has envisioned, and to add to that the movie becomes longer which according to the court isn’t an unimportant detail.
They also state that the commercial interests behind the film do not have more rights than the director in how the work should be shown. Channel four will have to pay both directors court fees and a fine of 300 000 SEK. Since the last fine was only 50 000 SEK, and the judgement only applied to these two directors films instead of movies in general, it seems channel 4 should have left well enough alone aye? I wonder how this will affect all the commercial channels in Sweden, and possibly the rest of Europe… Stay tuned.

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LONDON – H Bauer’s monthly lads’ mag FHM is launching a viral campaign to encourage votes for its reader participation 100 Sexiest Women in the World Poll, which is being fronted by glamour model Keeley Hazell.

LONDON – Publicis Groupe agency ZenithOptimedia is restructuring its buying operation so that staff will work in client teams rather than in teams focused around specific media.

Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Atari-fans click on the images for nice big files you can print out and drool on. 😉

Retouchers: Colin Falefata & Brett Sanders
Art Director: Greg Wylie
Account Director: Paul McNamara

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Advertising Agency: Sharpe Blackmore, Toronto, Canada
Creative Director: Ron Tite
Art Director: JP Gravina
Copywriters: Brent Turnbull, Peter Sellers
Illustration: Richard Thompson
Account Executive: Josh Rosen
Media Planner: Chris O’Hara

Advertising Agency: Sharpe Blackmore, Toronto, Canada
Creative Director: Ron Tite
Art Director: JP Gravina
Copywriters: Brent Turnbull, Peter Sellers
Illustration: Richard Thompson
Account Executive: Josh Rosen
Media Planner: Chris O’Hara

AOL’s acquisition of Bebo could spell the end of Yahoo’s deal to sell ads around the social network, according to some observers.

LONDON – Thinkbox, the commercial TV marketing body, is launching a monthly awards scheme in May celebrating creativity in television advertising, in association with Haymarket Brand Media, parent of Brand Republic.

LONDON – Microsoft’s attempted $44.6bn (£22bn) bid to acquire Yahoo!, which has now stretched to a six-week stand off, is likely to succeed according to a consensus of Wall Street analysts.