Twinings ends Lowe relationship in account review
Posted in: UncategorizedTwinings has put its £3 million above-the-line account up for review, ending its two and a half year relationship with Lowe London.
Twinings has put its £3 million above-the-line account up for review, ending its two and a half year relationship with Lowe London.
Print-ad revenue at U.S. newspapers last year suffered its biggest decline since at least 1950, the Newspaper Association of America reported.
Print-ad revenue plummeted 9.4% to $42 billion in 2007. Classified ads, which account for a third of the total, were hit especially hard, down almost 17%.
The NAA’s estimate showed that while newspapers’ online-ad revenue is growing, the extra ad dollars coming from the Internet aren’t enough to offset the lost print revenue.
Reports from newspaper publishers in recent weeks suggest the falloff is worse so far this year. In February, Gannett Co.’s newspapers saw an 8.3% fall in same-newspaper ad revenue compared with ad revenue in February 2007. McClatchy Co.’s ad revenue fell 13% in February, New York Times Co.’s was down 6.6%, and Media General Inc. reported an almost 18% drop in publishing-ad revenue for the month.
“We have no evidence to show that the bottom has been reached yet,” says Gordon Borrell, chief executive of media research firm Borrell Associates.
[via The Wall Street Journal]
Eat more food to become skinny.
Or, shop Wal-Mart and save your family $2500 annually. It’s a claim the Arkansas-based retailer has been making in its ads.
According to The New York Times the claim dates to 2005, when Wal-Mart, under mounting criticism from unions and elected leaders over its business practices, commissioned a study of its economic impact on Americans.
An outside firm, paid by Wal-Mart, found that the company’s emphasis on low prices led to a 3 percent decline in overall consumer prices. That translated into $287 billion in savings in 2006, or $2,500 a household, whether a family shops at Wal-Mart or a competitor.
Sadly, fuzzy math is becoming standard practice in business today. Where Wal-Mart went wrong, is using this favorable, but suspect, data for the basis of an ad campaign that specifically tells shoppers they’ll be able to buy a used car or take that long dreamed about vacation, when they choose to shop Wal-Mart.
The National Advertising Division of the Council of Better Business Bureaus says, “the advertiser provided no support (for the claim) and, in fact, conceded that there was none.â€
(TrendHunter.com) Sean Connery wants to shake, not stir, the future of his acting career. The original Bond wants to sign on to play the villain in an upcoming 007 movie.
Hey, at least he’s not cocky enough to try the lead anymore… or is he?
“I wouldn’t mind coming back as a Bond villain,” he said. “But I don’t …
In a market dominated by women’s lifestyle titles, The Economist, with a circulation of 720,882 and 24% ad revenue growth in 2007, has the No.1 spot on AdweekMedia’s annual “Hot List.â€
The Economist earns dual honors this year as publisher Paul Rossi and editor John Micklethwait take home the “Executive Team of the Year†award.
New York magazine earns the accolade “Design Team of the Year”.
People.com is the recipient of AdweekMedia’s first ever “Magazine Web Site of the Year†award. Despite considerable competition from the celeb-centric blogosphere and an array of newer players chasing celebrity triumphs and scandals, People.com is one of the most trafficked magazine generated sites, growing its audience by an eye-popping 48% in 2007 and totaling 6.3 million monthly unique users.
NEW YORK (AdAge.com) — Yahoo launched its women-focused property today. Coined Shine, the site is helmed by former Jane editor in chief Brandon Holley and includes licensed content as well as original content from many magazine industry refugees, such as Jennifer Romolini (formerly of Lucky), Erin Flaherty (ex-Jane), Valerie Rains (ex-Blueprint) and Anne Ichikawa (ex-Flip.com).
(TrendHunter.com) There are some days I spot things like these “fashionable” pants, and I pray they don’t become mainstream. It’s even worse when I read about these items being promoted under a good light, but thankfully, Divine Caroline agrees that unless you’re MC Hammer, you can get away with harem pants.
Also on…
I’ve always liked the Whiteboard ads. Yeah, yeah, I know a lot of you too-cool-for-schoolers are haters but I think the campaign is smart, differentiating, and appropriate for the brand. Top it off with the fact that is sells pretty hard, too. I’ve also always felt there was a real charm to the simplicity of the spots and the clever illustrations. But a great deal of that goes away, for me anyway, once you add the animation and the extra characters in with Azula.
So, here’s the question I’m posing to people who know or would like to posit: Did the campaign need to evolve for message or did the creatives simply get bored before we (or at least I) did?
LONDON – Johnson & Johnson sweetener brand Splenda is launching its first ever UK on-pack promotion as part of an integrated drive for the brand.
(TrendHunter.com) This solar powered patio umbrella from Hammacher Schlemmer isn’t just eco-friendly, it’s also the perfect solution to eliminating unsightly cables that would otherwise be displayed on your outdoor table.
A solar panel on top of the umbrella absorbs the suns rays during the day. At night, the 24 LE…
LONDON – Leo Burnett has parted company with group marketing director Nina Jasinski, who leaves the agency after less than a year, as part of a restructure.
The inconvenient truth brought to you by the Interbrand’s Brandjunkie survey: “When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY.”
On the other hand, 74% of the 2000 respondents come from marketing, so it’s not horribly representative.
Here’s a Ryan Iverson parody of Dennis Hopper’s Ameriprise ads — which were creepy to begin with.
(TrendHunter.com) Not everyone is lucky enough to get to telecommute; most of the world has to endure the 9-5 work week which includes dealing with rush hour.
All around the world, piled up traffic is a reality, but in each city, it looks different. A really neat gallery called Commuter’s Rhapsody was featured in a…
LONDON – 3UK is giving its customers the opportunity to download free music videos to their mobile phones in exchange for watching TV-style commercials.
LONDON – 3UK is allowing its customers to download free music videos to their mobile phones in exchange for watching TV-style commercials.
LONDON – Unilever’s Dove brand is to sponsor Bauer Radio’s Magic 105.4 in a six-month campaign worth around £500,000.
LONDON – Oil giant Shell has piggybacked on the Sunday Telegraph to distribute a short film, dramatising its engineers’ development of a cleaner burning fuel.
(TrendHunter.com) Having pristine acrylic nails is an underrated status symbol; after all, they cost at least $40 a month to maintain. Factor in getting new sets every three months and it comes to a whopping $500 a year, just to have pretty nails. But what would the girls say to having water globes on your nails? I…
Much of Jeff Goodby and Rich Silverstein’s work has a timeless quality to it. Not so the agency co-founders themselves, for whom a few too many grains of sand appear to have fallen through the hourglass. A busy 25 years in business together have left both men wrinkled, senile and generally a mess, judging by this humorous video invitation for Goodby, Silverstein & Partners’ 25th anniversary party on May 8. Thank God for the agency’s younger staffers, who are keeping their bosses sprightly, or at least not drooling all over each other. The makeup (nice jowls on Jeff, in particular) was done by Drac Studios, two-time Oscar winners for achievement in makeup, for Mrs. Doubtfire and Bram Stoker’s Dracula.
—Posted by Tim Nudd