LONDON – Royal Mail has come under fire from independent postal services regulator, Postcomm, for failing to embrace structural changes in the mail market, including the rise of email and the internet.
Media entrepreneur, Om Malik, had a heart attack three months ago. Since then, he’s quit smoking, consumed less meat and started an exercise routine. He’s also retooling how he works.
Simplification Through Elimination
I was reading a review of the Macbook Air over on Macworld when I realized that the machine and post-recovery me have a lot in common. I have to be very careful as to how I use my mental and physical resources, for there is a high risk of relapse. Similarly, the Macbook Air comes with miniscule amount of storage space, so one needs to be careful about how to use it. The machine’s battery power limitations remind me of how much time I have to devote to work on a daily basis.
It has been hard to use the Macbook Air as my primary computer, just as it’s been hard to change all those pesky “little things.†Indeed, the Macbook Air is an acquired taste. It’s also an apt reflection of an effective “simplification through elimination†strategy.
Three months on, I am looking to eliminate a number of things from life: excessive public appearances, too much travel and many, many RSS feeds. I am going to cut down the effort I spend on certain projects and focus on making the most of what we have at hand.
The Macbook Air as simplifier is an intriguing idea. Maybe I need to get one. I noticed in response to Om’s piece that Steve Rubel says he only keeps two apps open on his desktop at a time–Safari and Mail. I currently have 12 apps open.
LONDON – Aviva has completed the review of its £4m combined digital rosters for its Norwich Union Life and Norwich Union Insurance Brands.
Is there anyone out there that still actually likes Facebook applications?
Whomever is responsible for buying Disney’s online media is – or soon will – be getting an irate phone call from Mickey. Again.
SAN FRANCISCO – The growth in the number of US web users clicking on Google ads has begun to show signs of slowing down, unofficial figures from web measurement body ComScore have revealed.
LONDON – An independent audit has found that 32 drinks products, mostly alcopops, have fallen foul of the Portman Group’s code of practice on the naming, packaging and promotion of alcoholic drinks.
(TrendHunter.com) If you’ve finally hatched a killer idea and developed the great product, one of the most frustrating parts can be figuring out what the do with all your merchandise until it’s sold. That’s where Amazon is stepping in, with a new service to help businesses with warehousing and shipping.
You can shi…
LONDON – Following the success of his school dinners and chicken farming campaigns, celebrity chef Jamie Oliver has decided to tackle what Britain eats at home in his latest Channel 4 series.
Metalheads: (the new) AT&T has you covered. As part of a new push to prove its network beats out Verizon's, the telecom giant is employing anthropomorphisized cellphones (or vice versa?) to tell the sad stories of people who missed calls, and, in the process, life.
Hello! magazine is to launch Hello! Couture, the second title from its new stand-alone fashion series, on 2 April.
(TrendHunter.com) As GPS navigation devises come, this one is pretty stacked with special features. The navigation is in 3-D maps which are rendered on a photo-realistic 4.8-inch 800×400 screen resolution. In addition, the gadget has a three axis sensor that provides stable use of navigation and speed in searching fo…
Where do you go after you hold a M.I.L.F. sale? Well, if you’re Spirit Airlines, here’s the next one:
Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach.
(Thanks to The Consumerist for calling this to my attention.)
LONDON – Egmont Magazines has revamped two of its websites to attract return visits from its youth audience.
LONDON – Chrysler UK has appointed Nigel Land as its new marketing director with responsibility for the Chrysler, Jeep and Dodge brands.
Ah, a nice Friday morning to sit back, sip your coffee, get all caught up on your favorite Twitter feeds. Oh, and maybe get seriously disturbed by this ultra-creepy German ad about the lingering trauma of sexual abuse. It’s safe for work and all, as long as your co-workers don’t mind you randomly shuddering throughout the day. The spot was created by agency Red Rabbit for Dunkelziffer e.V., a group that helps sexually abused children. I’ll go out on a limb and guess that we’ll be seeing this spot again if we do a 2008 version of our Freakiest Ad Moments tournament. Hat tip to Oscocio, where you can find the full credits.
—Posted by David Griner
LONDON – GE Money, the UK’s biggest provider of store cards, is to be sold to Spanish bank Santander, as part of an asset swap reported to be worth around €2bn (£1.6bn).
[Editor’s Note] This text was provided to us by StrawberryFrog. I haven’t changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will.
Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog
1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING
What is social media marketing?
Social Media Marketing is the act of a brand spreading its message through various social technologies. Right now, it’s a failed concept because brands are limited in their approach to social media marketing; they engage in practices that are alienating to users, and do not provide useful services for consumers.
LONDON – Fresh Royal Mail strikes look possible after the company decided yesterday to go ahead with a number of changes to its pension scheme without agreement from the Communication Workers Union.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
