Hasta La Creative!

[Editor’s Note] This text was provided to us by StrawberryFrog. I haven’t changed it or added my thoughts. Although, I imagine I will do so in the comments here, as I hope you will.

Prepared by Chip Walker, Ilana Bryant and Scott Goodson of StrawberryFrog

1. AN INTRODUCTION TO SOCIAL MEDIA AND SOCIAL MEDIA MARKETING

What is social media marketing?

Social Media Marketing is the act of a brand spreading its message through various social technologies. Right now, it’s a failed concept because brands are limited in their approach to social media marketing; they engage in practices that are alienating to users, and do not provide useful services for consumers.