Apr
10
Quote of the Week
Posted in: Uncategorized“The medium is the message from our sponsor.”
– Nick Carr in his critique of Mark Zuckerberg’s “The next hundred years will be different for advertising, and it starts today.”
Apr
10
Suburban Moms’ Long-Overlooked Stories Finally Being Told
Posted in: Uncategorized
NEW YORK (AdAge.com) — I don't find "In the Motherhood" especially funny or entertaining — but then, being a male, I'm not supposed to. But for 30-and-up mothers whose days are dominated by catty playground cliques and grade-school grammar rodeos, its light, gently farcical tone couldn't be a better fit.
Apr
10
Same Idea, Different Word
Posted in: UncategorizedOnline, it’s all about community. Building community, embracing community, listening to the community.
According to USA TODAY, offline marketing is more about “the neighborhood.”
Many Starbucks stores now boast that they have the best espresso “in the neighborhood.” Applebee’s has a new slogan: “It’s a whole new neighborhood.” Wal-Mart’s smaller-scale suburban stores call themselves Wal-Mart Neighborhood Markets. Tesco’s new grocery stores are dubbed Fresh & Easy Neighborhood Markets. Even Lowe’s is onboard to be a neighborhood hardware store.
There goes the neighborhood?
Not exactly. The term “neighborhood” is beloved because it gives people a sense of place.
“Times of global stress cause people to retract and to want a sense of community,” says Renee Fraser, a Los Angeles ad psychologist. “Belonging to a neighborhood really motivates people.”
Sadly, the strip mall where these brands post up is far away from main street U.S.A. on so many levels.
Apr
10
News Corp. and AOL Pick Sides in MicroHoo Drama
Posted in: Uncategorized
Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo’s apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash.
Apr
10
Former Miss Universe Loves Cock…atoo
Posted in: Uncategorized
When you are in the business of selling yourself as a brand ambassador, this is why you should always demand to have final approval over the work you appear on…and actually be around to approve it.
Apr
10
Haymarket passes Eye to editor-led venture
Posted in: UncategorizedLONDON – Haymarket Media Group has released ownership of graphic design title Eye magazine to its editor, John Walters.
Apr
10
HarperCollins behind ‘tween’ portal launch
Posted in: UncategorizedLONDON – Publishing giant HarperCollins is to launch Lola’s Land, a new online portal aimed at teenage girls, on 22 April.
Apr
10
News International venture seals online property buy
Posted in: UncategorizedLONDON – News International, together with the REA Group joint venture Propertyfinder.com, has bought the owner of rival Hotproperty.co.uk for £5.6m, further increasing News International’s grip on the UK’s online property market.
Apr
10
MySpace follows Bebo into original content
Posted in: UncategorizedLONDON – MySpace has commissioned a new original content series from the team behind rival social network Bebo’s online drama Kate Modern.
Apr
10
Chirping Birds, Aerial Beauty Shots Soothe, Confuse
Posted in: Uncategorized
So sometimes you’ll be sitting on the couch all relaxed watching your favorite TV show and an ad comes on that is so soothing and intriguing that you don’t hit the fast forward button.
Apr
10
CBS Forms Special Ad Division for Brand Integrations
Posted in: Uncategorized
NEW YORK (AdAge.com) — CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process — yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years.
Apr
10
Robotic Housekeepers – Robot Butlers and Maids
Posted in: Uncategorized
(TrendHunter.com) I’ve been thinking of replacing my monkey butler for a while, but you know, good help is hard to find. Thankfully now there’s the ‘Robot Butler’ which in all honesty is amazing!
There were invented to help seniors. Apparently in Japan, there are tons of elderly who need more help in their day to da…
Apr
10
MRM Worldwide appoints Draft FCB duo
Posted in: UncategorizedLONDON – MRM Worldwide UK, the Interpublic-owned digital agency, has appointed Aubrey Laret and Drew Forsyth, previously creative directors at Draft FCB, as integrated creative directors.
Apr
10
Murdoch supports Microsoft’s Yahoo bid
Posted in: UncategorizedRupert Murdoch has come out in favour of Microsoft taking over Yahoo, according to reports.
Apr
10
Rupe And Balmer Sharpen Their Google Darts
Posted in: UncategorizedRupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast “a behemoth that would upend the Internet landscape.”
Apr
10
Jukeboxes Now Hooked in to Social Networks
Posted in: Uncategorized
Apr
10
O2 launches brand refresh with new TV campaign
Posted in: UncategorizedLONDON – O2’s £5m brand ‘refresh’ strategy launches today with a TV ad carrying the strapline “We’re better, connected”.
Apr
10
Hand-Painted Keyboards – Gold Boards & More (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If you can’t afford to type on a real golden keyboard, perhaps this hand-painted one is an alternative. The bronzed board is one of several painted computer keyboards from GeekStuff.
You could save the $214 and paint your own with nail polish or coat one in metallic spray paint. I think I’ll stick…
Apr
10
Contrommercials – Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Wow, what a stupid stupid stupid campaign! Hanes thinks you should buy their Original Tagless Comfort underwear “Because the world gives you enough tags.”
A smart idea I must admit, playing on the social tags to promote tagless undies is very creative. But what a stupid delivery! I believe the me…
Apr
10
State Assemblyman Armed With Slingshot Aims At Tech Giants
Posted in: UncategorizedA trade group representing several large Internet companies sent a letter detailing “strong opposition” to a New York state bill that would limit the companies’ ability to collect information for targeted advertising.
“[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free content on the Internet,” wrote Jim Halpert, general counsel for the industry group, in a letter to Assemblyman Richard Brodsky, the Westchester County Democrat sponsoring the bill.
Mr. Brodsky dismissed the letter. “These guys want the unadulterated right to invade the privacy of the citizens of this state and we’re not going to let them do that,” he said. “This is why we have governments, not just corporations.”
By “these guys” Brodsky means yahoo, Google, AOL, Comcast, eBay, Electronic Data Systems, Facebook, Monster Worldwide and Reed Elsevier NV.
[via The Wall Street Journal]
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