MySpace follows Bebo into original content

LONDON – MySpace has commissioned a new original content series from the team behind rival social network Bebo’s online drama Kate Modern.

Chirping Birds, Aerial Beauty Shots Soothe, Confuse

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So sometimes you’ll be sitting on the couch all relaxed watching your favorite TV show and an ad comes on that is so soothing and intriguing that you don’t hit the fast forward button.

CBS Forms Special Ad Division for Brand Integrations


NEW YORK (AdAge.com) — CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process — yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years.

Robotic Housekeepers – Robot Butlers and Maids

(TrendHunter.com) I’ve been thinking of replacing my monkey butler for a while, but you know, good help is hard to find. Thankfully now there’s the ‘Robot Butler’ which in all honesty is amazing!

There were invented to help seniors. Apparently in Japan, there are tons of elderly who need more help in their day to da…

MRM Worldwide appoints Draft FCB duo

LONDON – MRM Worldwide UK, the Interpublic-owned digital agency, has appointed Aubrey Laret and Drew Forsyth, previously creative directors at Draft FCB, as integrated creative directors.

Murdoch supports Microsoft’s Yahoo bid

Rupert Murdoch has come out in favour of Microsoft taking over Yahoo, according to reports.

Rupe And Balmer Sharpen Their Google Darts

Rupert Murdoch’s News Corporation is in talks with Microsoft about joining in its contested bid for Yahoo, a move that could result in the union of Yahoo, Microsoft’s MSN and News Corporation’s MySpace. The New York Times calls the three-headed beast “a behemoth that would upend the Internet landscape.”

Jukeboxes Now Hooked in to Social Networks

People in bars and clubs will be able to use their mobile phones to interact with flat screen panels driven by Touchtunes' jukeboxes, so they can send the jukebox requests for songs or gift songs to their friends.

O2 launches brand refresh with new TV campaign

LONDON – O2’s £5m brand ‘refresh’ strategy launches today with a TV ad carrying the strapline “We’re better, connected”.

Hand-Painted Keyboards – Gold Boards & More (GALLERY)

(TrendHunter.com) If you can’t afford to type on a real golden keyboard, perhaps this hand-painted one is an alternative. The bronzed board is one of several painted computer keyboards from GeekStuff.

You could save the $214 and paint your own with nail polish or coat one in metallic spray paint. I think I’ll stick…

Contrommercials – Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)

(TrendHunter.com) Wow, what a stupid stupid stupid campaign! Hanes thinks you should buy their Original Tagless Comfort underwear “Because the world gives you enough tags.”

A smart idea I must admit, playing on the social tags to promote tagless undies is very creative. But what a stupid delivery! I believe the me…

State Assemblyman Armed With Slingshot Aims At Tech Giants

A trade group representing several large Internet companies sent a letter detailing “strong opposition” to a New York state bill that would limit the companies’ ability to collect information for targeted advertising.

“[The bill] is unnecessary, most likely unconstitutional, and would have profound implications for the future of Internet advertising and the availability of free content on the Internet,” wrote Jim Halpert, general counsel for the industry group, in a letter to Assemblyman Richard Brodsky, the Westchester County Democrat sponsoring the bill.

Mr. Brodsky dismissed the letter. “These guys want the unadulterated right to invade the privacy of the citizens of this state and we’re not going to let them do that,” he said. “This is why we have governments, not just corporations.”

By “these guys” Brodsky means yahoo, Google, AOL, Comcast, eBay, Electronic Data Systems, Facebook, Monster Worldwide and Reed Elsevier NV.

[via The Wall Street Journal]

Naughty Billboards – Miss Universe Wants a Cockatoo (GALLERY)

(TrendHunter.com) Former Miss Universe Australia, Erin McNaught, has been featured in a series of billboard ads that promote a pretty naughty message.

The advertising campaign, which is also running in print media and on liquor store posters, features captions like, “She loves a cockatoo,” “Who’s a cheeky girl then…

Scorn for all mankind is good for business

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Most up-and-coming Web 2.0 companies want a write-up in TechCrunch that will catapult them to fortune. Sometimes happens. But for budding media giant Someecards.com, we like to believe it began with our write-up on AdFreak last May. The site is the brainchild of Avenue A/Razorfish creative Brook Lundy and some pals. Brook burnished his comedy credentials by working on ShaveEverywhere.com at Tribal DDB. For Someecards, they wanted to create messages they’d want to send around, and came up with an astounding 1,900 offerings, including some immortal ones, like “I will love you no matter how dissimilar our tax brackets are.” The site works with its hilarious copy and ridiculous clip art. The site has done well—really well, to the tune of 1.4 million visitors last month and a burgeoning Twitter following. Lundy has now left Avenue A/Razorfish, and he his partners have taken $350,000 in seed money to make a go of it as a business. Awesome. “I’ve actually panicked a few times that we’ll run out of clip art, but we haven’t,” he says. Next up: improving the user interface, adding features like embedding, commenting and saving favorites. As for the ensuing write-up in TechCrunch, Lundy says, “I was like, what’s TechCrunch?”

—Posted by Brian Morrissey

Language Learning 2.0 – Speaking Pen

(TrendHunter.com) Speaking Pen is a new trend for language learning. Equipped with optical reader, Speaking Pen enables learners to listen to the exact native pronunciations by pointing the textbooks with it, so you can listen to chapters, pages, paragraphs, sentences, words etc and you can also record your voice and…

Model not amused by billboard’s insinuation

Cockatoo_2 Australia’s Cockatoo Ridge Wines thought it was pretty clever coming up with this line for one of its billboards. Its spokeswoman, former Miss Universe contestant Erin McNaught, is not as impressed. “I wasn’t thrilled with what that line was implying,” she says. The vineyard has stopped short of apologizing, saying it e-mailed all of the campaign’s lines to McNaught—and never heard back. McNaught says she was traveling and didn’t see the e-mails until it was too late. “You know, she is a bit of a cheeky thing,” says a Cockatoo rep. “But we certainly did not want to harm her image or ours.”

—Posted by Tim Nudd

Naked Revealed In Times

Louise Story of The New York Times takes the robe off Naked, the communications planning agency with offices in London and New York.

Here’s a bit about how the firm is structured and the role they play in clients’ lives:

Unlike many ad agencies, Naked does not create ads or purchase the space for them from media companies. Executives at Naked say that they are “media neutral,” meaning that they are indifferent to where the advertising dollars of their clients are spent; this, they say, distinguishes them from agencies that might tend to steer clients toward television, for example.

“We do not have any predisposition to recommend any channel,” said Paul Woolmington, a founding partner of Naked New York. “That is something that cannot be underestimated.”

Naked usually does not replace a company’s lineup of creative agencies and media buyers. Instead, Naked works like a consulting firm, advising how to use the regular agencies.

In other words, Naked disrupts the apple cart. I’m sure the “partner” agencies just love that.

Story’s story also gets to the shop’s attitude, if one can call it that. She says Naked’s planners regularly tell clients “that their ad campaigns have been failing miserably.” And Paul Woolmington, a founding partner of Naked New York, uses words like “transformation” and “movement” to describe Naked’s work. At Naked, staff are “brilliant misfits” who want to “liberate marketing,” he said.

The firm has even published a limited-edition book with a list of its principles, called “naked truths.” I’d like to read that book. This firm clearly has balls.

Moby wings it with pro-chicken music video

Col. Harlan Sanders of KFC fame may have been a genius at marketing fried chicken. But in our meat-is-murder, health-obsessed world, his legacy hasn’t aged well. Oddly, the same can be said of Moby, whose new music video (shown above) stars an overgrown pimp-chicken who takes violent, blaxploitation-style revenge on a Col. Sanders lookalike. Blood flows. Eyeballs pop. Human limbs are devoured. The song, “Disco Lies,” still sucks, though. I know this because I like it, and my taste in music is terrible. Styx forever! As weird as this video is, some of these old KFC spots (here and here) are actually more disturbing. Look at this one, with those people parading around a big bucket. Man, they love that chicken. They look like robots. “Domo arigato, Mr. Roboto!” Sigh. Why do my co-workers shun me?

—Posted by David Gianatasio

Wellington Zoo Sleepovers: Lion

Wellington Zoo Sleepovers: Lion

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Retoucher: The Lounge
Creatives: Debs Gerrard, Dave Mygind, Veronica Copestake
Account Service: Pippa Bonifant

Wellington Zoo Sleepovers: Monkey

Wellington Zoo Sleepovers: Monkey

Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Retoucher: The Lounge
Creatives: Debs Gerrard, Dave Mygind, Veronica Copestake
Account Service: Pippa Bonifant