WASHINGTON (AdAge.com) — The International Advertising Association's 41st annual World Congress is themed "What's Coming Next." The consensus among executives gathered here is that more focus will be placed on using digital creative to engage users rather than just advertise to them.
There are a multitude of ways to resist modern corporate culture. One can turn the TV off, walk to work or live off the grid. If one is an artist, there are even more options.
Chris Held is an artist.
Today’s highly refined marketing machine appeals to our personal hopes, wants, needs, and dreams to effectively entice us to the point of purchase. Advertisers have found such success by making many of the same promises offered by religion. Love, happiness, acceptance, and comfort are now offered by corporate America and made available in a pill, wrapped in plastic, or with free shipping. Religious organizations have quickly taken cues from marketers and now spew their everlasting-life-guarantees over airwaves and across billboards.
In the installation, Overstock [jáce gáce, Portland OR, April 2008], Chris Held unites the messages of product marketing and religious practice by creating a monolithic shrine to the modern commodity.
The exhibit runs from Apr 4th – 25th, 2008.
image courtesy of PortlandArt.net
[via Rob Walker’s Murketing]
(TrendHunter.com) Holy legs! Cameron Diaz is featured in a white hot summer pool inspired cover shoot in the upcoming May issue of British GQ magazine.
The 2008 Hollywood Special issue features Diaz is photographed by Simon Emmett in a smoking hot skimpy black swimsuit relaxing by the pool under the LA sun.
Diaz d…
(TrendHunter.com) This is an update on the original trend from over a year ago which focused on James Clar’s 3-D cubes.
“While Clar’s cubes are simply amazing, they can only display monochrome images,” Technabob says.
Now, a company in China has taken the same concept and created a multi-color version. That com…
(TrendHunter.com) Japanese businesswomen have picked up on the Geisha concept and are paying up to $50,000 a night for male companionship. They meet their hosts in the hundreds of venues that have established themselves for this type of meeting around Tokyo. The only exchange between the individuals is compliments, n…
(TrendHunter.com) Oooo…There’s something cringe-inducing about having your appendix removed through your vagina. Uh… What happens if your a guy? In a bid to do away with the scarring, pain and the long recoveries surgeons are using a technique called “natural orifice” surgery.
In a surgical first, doctors at th…
LONDON – Digital creative agency Perfect Fools has appointed former Strawberry Frog creative Mark Chalmers as a senior partner as it continues to expand with plans to open an office in Amsterdam this spring.
“The 2008 Beef Ambassadors are encouraging folks to share their enjoyment of beef by submitting videos that show their families and friends enjoying ‘More Beef in More Places.’ ” Thus begins a press release purportedly from a group called the American National CattleWomen. And I’m thinking: This must be naughty spam. My e-mail filter should have trashed it. And then I’m thinking: If it’s for real, how can I get to be a Beef Ambassador? Those notes I sent the White House keep bouncing back, and the Secret Service has been opening my personal correspondence. Sure, they offered me a posting—but as ambassador to Romania. Does that country even exist anymore? Read more about the More Beef contest over on the Raising the Steaks blog. (Hey, that kid over on the Best Maid site looks like he’s got a shot at the cattle job when he gets older. Man, he likes that hamburger!)
—Posted by David Gianatasio
(TrendHunter.com) Warning: includes partial nudity.
This goes to show you the power of the Internet and that sometimes an unofficial campaign goes viral and more popular than official ones.
In mid-March 2008, an ad campaign for Colocall (a Russian hosting provider) featuring topless girls working in the company’s d…
Omelet has put together some new work for Easton Sports that consists of a series of videos featuring career minor leaguer Ron Stilanovich
(TrendHunter.com) Ooh, I don’t like alligators, but if they can save my life, I’ll have to be nice to the critters. Researchers at McNeese State University in Louisiana have found that proteins in alligator blood may provide new antibiotics for the treatment of diabetic ulcers, severe burns and antibiotic resistant “…
(TrendHunter.com) Baselworld 2008 is the place for Breguet to unwrap a modest *cough* example of their exquisite craftsmanship. This is the Les Plumes watch made of 18 carat white gold. There are rubies and 1200 diamonds. 18k gold dial with pearl overlay and the signature Breguet Arabic numerals finish off this dist…
(TrendHunter.com) Sheikh Hamdan bin Mohammed bin Rashed al-Maktoum, crown prince of the United Arab Emirates of Dubai, purchased the female camel for 10 million dirhams (2.72 million dollars) at a camel beauty pageant in the UAE capital of Abu Dhabi.
When you are a crown prince and can have any camel in the world, …
Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads?
LONDON – Audi Q7 is sponsoring the second series of Bear Grylls Born Survivor on Channel 4, in the first broadcast sponsorship deal featuring the marque.
(TrendHunter.com) Aunt Bessies, a UK food company, has launched “mash and a banger” in a cone as an all-weather alternative to ice cream.
It may look like a 99 Flake from afar, but it’s just the latest sign of the British adapting eating habits due to increasingly rainy miserable summers. Aunt Bessie’s is breath…
(TrendHunter.com) I have addicted to Shazam which is one of those rare text services that works BRILLIANTLY.
Basically you text 2580 and hold the phone to the speakers for 15 seconds. You then get a text saying what the tune it is within one minute.. The service is amazing as it really does work and pick up the most…
BMW has come up with an ambitious faux documentary for the 2009 BMW 1-Series that involves the construction, in the imaginary town of Oberpfaffelbachen, Germany, of a giant ramp that’s intended to literally launch the vehicle across the Atlantic Ocean to the U.S. (all the way to San Francisco, in fact). Lots of guys with giant teeth seem to have worked on the project, which was filmed by (faux) documentarian Jeff Schultz. The U.S. government would shoot the car out of the sky and ask question later, but that’s a separate issue. Jalopnik has posted the video here in three parts. It clocks in at some 35 minutes, which is about 34 minutes and 15 seconds longer than our favorite faux-construction viral.
—Posted by Tim Nudd
(TrendHunter.com) A couple of months ago Axe released a funny ad for its Axe Dark Temptation. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes.
Now, Axe has unleashed a unique c…
John Minnec, the former president of DraftFCB London, has joined Euro RSCG Chicago as its executive director.
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