LONDON – Rachel’s Organic, the UK’s largest organic dairy brand, has signed a deal to be the title sponsor of this year’s Hampton Court Palace Flower Show
LONDON – Bauer Radio has confirmed it will relaunch Q Radio on 2 June as part of a multi-million pound investment in its brands.
Carla Bruni — in all the sultry flesh — appears in the April edition of GQ magazine.
Researchers at Yale established that “explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information.”
Here’s an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.
— via Neuroscience Marketing
(TrendHunter.com) Dailymotion, the world’s largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official “Gay & Lesbian” channel to cater to the LGBT community.
Other sites include some LGBT content, but Dailymotion is one of the f…
I accidentally watched "Jimmy Kimmel Live" a few nights back. The cable was down, so I had to choose between over-the-air channels or a 7:35 p.m. bedtime. By the time I improvised a functional antenna using a soup can and twine, my options were two: either Kimmel's low-key giggles or Charlie Rose getting all jiggy with distinguished statesman/former Madonna boy-toy Zbigniew Brzezinski. I went with Kimmel because I prefer the element of surprise.
Surely you’ve heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police?
If not, you’ve been missing out, but Lynx (AKA Axe) is ha…
LONDON – Setanta Sports has recruited Stephen Michael from Liverpool Football Club to take on the newly created position of director of new media.
LONDON – Clear Channel Communications has secured a US court order against several banks in an attempt to force them to provide funding for its US$19.4 billion buyout with two private-equity firms.
The Indoor Tanning Association launches a marketing campaign today to try to convince the pastier among us that artificial tanning is not dangerous, contrary to some reports. You can see the group’s big New York Times ad here, which is notable for putting the words “Tanning causes melanoma†in giant type. (The word “Hype†is then stamped on, too, but you’ve already started to wonder.) The group claims that studies warning against prolonged tanning in the sun or use of indoor tanning beds have relied on “junk science.†Whether or not artificial tanning is dangerous, we point once again to this Holiday Inn commercial to demonstrate that it can certainly be funny.
—Posted by Tim Nudd
(TrendHunter.com) Japanese scientists and origami masters are hoping to launch a paper airplane from space in order to learn from its trip back to Earth. Insisting it’s not a joke, a prototype passed a durability feasibility studies, and a well-known astronaut is interested in trying it out.
A successful flight by …
Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.
Photolibrary, Photographer
Piyush Pandey, Executive Creative Director
Anup Chitnis, Creative Director
Umesh Rawool, Sameer Kochure and Abhijit Karandikar, Art Directors
Sameer Kochure & Umesh Rawool, Copywriters
(TrendHunter.com) Surely you’ve heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police?
If not, you’ve been missing out, but Lynx (AKA Axe) is ha…
I was a teenager once. Back then, we rode horses 20 miles to school every day. Or maybe we rode dinosaurs. It was almost that long ago. There were no home computers. No Facebook. No Photoshop. There were photo shops at the mall, but most of us used Polaroid instant cameras. Thank God those will never die out! My point: We were all covered head to toe in zits and whatnot, and there wasn’t a damn thing we could do about it, because acne creams didn’t work way back when (it’s hard to believe, I know), and we couldn’t “enhance†or “fake†our appearances online. Today, of course, one can post David Beckham’s picture on one’s MySpace page; I don’t know who would do such a thing, but I want to assure Mr. Beckham’s attorneys that I’m abiding by the restraining order and it won’t happen again. Oh, there’s a new survey by OTX Research and Intelligence Group, which found that teens are happier with how they look online (78 percent) than in real life (68 percent). Stop. The. Presses. My point: I’ll play Styx as loud as I want today, because I’m feeling kind of sad about my lost youth. Stick your nose back in your own cubicle, Fred!
—Posted by David Gianatasio
(TrendHunter.com) The Vietnam Veterans Memorial wall, located on the Mall in Washington, DC can now be viewed online and specific names can be searched for. It’s not the same as being there but for those who can’t make the trip it’s a welcome addition to the original tribute that has proved to be such a moving …
Gaaaaaawd, Fedex sucks. Somewhere in Europe someone decided to use Fedex to send us their reel(s), which is great and normally we simply get a package (usually by post rather than fedex), open it, convert it and post the films on the sites. Ta-dah!
When we moved our office, we moved to a place where the door to the street is locked (not uncommon), thus Fedex needs to either a) call us, b) know the code for the door or c) hang the package on the door (which is not done for obvious reasons). So, back then we went through the trouble of faxing, mailing and handing over a copy of a paper that gave our authorization to call us (!!) when any fedex package arrives so that we may step the five steps out of the office here and open the dang door for Fedex. Seriously, the door is exactly five steps away from where I sit. They don’t even knock!
I don’t know what Fedex did with these copies of our authorization, but they seem to have promptly lost it as I just got a text message (proving that they indeed have my number still) saying they’ve tried to deliver a package and I must call to tell them when they can come with it. Dudes, how about right now?
So I call Fedex, and find out that they have “tried to deliver three times” to us already, no notes have been left on the door so there was no indication that they had (else I would have called fedex, of course) and that the package might be going back to its sender (who it is is still unknown to me) unless they can arrange a drop-off tomorrow. Sure you can drop it off tomorrow, you could in fact have dropped it off on the previous three tries had you phoned the number as per the authorization forms instructions that I’ve given Fedex. The woman at Fedex customer care said that they have no trace of such an authorization, or she can’t see it. I sarcastically said “well, if you keep loosing those forms maybe I should instruct people to not use Fedex when sending packages to us.” She replied: “Maybe you should.”
Well okay then. Do not use Fedex when you send packages of tapes to Adland. They simply suck and will not deliver your package overnight or whatever the hell they are charging you for. It is a pure waste of money for you and a constant hassle for me. Happy now, Fedex?
Will you choose SunChips because they’re made with solar power? The Frito-Lay division of PepsiCo certainly hopes so.
According to The New York Times, a 10-acre “farm†of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product.
The plant, one of seven in the United States that make SunChips, is scheduled to start using solar power on Earth Day, April 22, as part of ambitious efforts by Frito-Lay and PepsiCo to convince consumers that the companies care about the environment.
Those measures include buying renewable energy credits, a move that is being promoted on packages of SunChips. The company is also rethinking manufacturing processes to use less water and power and is installing fuel-efficient ovens.
This effort seems sincere, and from a branding perspective you couldn’t find a more perfect product than SunChips. Solar is built in to the snack’s identity.
[NOTE] We previously posted about PepsiCo’s efforts in this area last November.
Kind of a cool billboard for SunChips, part of a campaign written up by Stuart Elliott in The New York Times this morning. In New York, it probably took some time to find billboard locations that actually get a decent amount of direct sunlight every day. Not to mention, the ads might look a little odd at night and on cloudy days. Other billboards have made use of shadows, of course—notably, McDonald’s sundial and the World Wildlife Fund’s rising-oceans ad.
—Posted by Tim Nudd
The Wall Street Journal is shining some light on AOL’s efforts to integrate Advertising.com with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads.
AOL’s future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and laying off thousands of employees.
Lynda Clarizio, 47, a nine-year veteran of AOL, is leading the way. Clarizio led the team that acquired Advertising.com in 2004 for $435 million. That unit has accounted for nearly a quarter of AOL’s revenue and is one of the fastest-growing parts of the company.
Trained as a lawyer, Clarizio is known internally for an analytical mind and an ability to delegate. A graduate of Princeton University and Harvard Law School, she came to AOL from Washington law firm Arnold & Porter, where she was a partner for seven years and also worked as an AOL outside counsel.
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