(TrendHunter.com) Zen Architects from Australia took their clients wishes into consideration when they came out with this gorgeous eco-friendly house project. In addition to being a pleasure to the eye, the home uses green plants, sun light and ecological materials.
“Water consumption is minimized through collecting…
(TrendHunter.com) Czech American internet painter Jeremiah Palecek has recently begun painting internet phenomenon in oils. Previously known for his work depicting video games and television stills, Palecek has now ventured into the internet for inspiration.
In a recent interview with The Bryant Park Project on NP…
LONDON – Red Bull is positioning its Red Bull Simply Cola as a premium, natural alternative to existing colas that is made from ‘100% natural sources’. It will be promoting it as the only cola brand to contain real kola nut and coca leaf.
(TrendHunter.com) Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: “If sexually abused children never get help, they never outgrow their trauma.”
The ad is very effective in conveying the trauma that abu…
LONDON – Rainey Kelly Campbell Roalfe/Y&R’s Land Rover ad, featuring a topical link with the Six Nations rugby tournament, has won the top spot in the February Awards for National Newspaper Advertising.
LONDON – Camelot Group, the National Lottery Operator, has shortlisted Fallon, McCann Erickson, Beattie McGuinness Bungay and Abbott Mead Vickers BBDO and for its £20m Lotto advertising business.
BBDO Bangkok shows that Alka-seltzer can cut through any heavy food in this print series. Is it possible to get a raging case of tent-pants when you look at an ad? Uhm.. when you’re a girl? No? Never mind then, forget I even mentioned it, I’m just going to go take a cold shower….
LONDON – The late Anthony Minghella’s feature-length version of ‘The No. 1 Ladies Detective Agency’ pulled in an impressive 6.3m viewers for BBC One on Easter Sunday, condemning the launch of ITV1’s new drama ‘He Kills Coppers’ to only 3.8m.
LONDON – Media Planning Group has won the media planning and buying business for sportswear brand Gola’s classic shoe range.
LONDON – Six creative directors from the UK have been named among the international jury for the interactive category at this year’s Clio Festival.
LONDON – Forbes.com has upped its commitment to blogging with the creation of a business and finance blog network that comprises a community of influential business and financial blogs.
LONDON – IKEA has been forced to remove a controversial 96-sheet poster poking fun at the Ideal Homes Exhibition at Earls Court.
LONDON – Visa yesterday aired its new ad by Saatchi & Saatchi, which opens with a naked man running across a salt plain in Argentina.
LONDON – Charity links are more likely to persuade consumers to buy a brand than those with sport, music and entertainment, according to a new survey.
Some headlines this morning. Bear with me, the coffee hasn’t hit yet.
Social networks need to be useful to make money – file under obvious.
Liberty Mutual are buying Paul Tilley keywords – file under incredibly bad taste.
Tampax challenges Playtex on advertising claims – file under “O.B. users laugh and roll their eyes at both of them”.
Fallon’s latest spectacular ad for Sony is attracting online interest, following a tactical blog campaign.
LONDON – GCap Media’s chief executive Fru Hazlitt is reported to be leaving with close to £1m, as Global Radio prepares to tie up its £370m acquisition of Britain’s biggest commercial radio group.
NEW YORK – Luxury Champagne brand Krug has appointed New York agency Ceft & Company following a pitch against M&C Saatchi London.
I spent the weekend moving, which took a good bit out of me, both physically and mentally. In my semi-exhausted mental state, some of the more complex thought processes and mental connections just aren’t happening, and I’m fully willing to acknowledge that. The same can be very true for any communication, advertising included. While I’m not always in the midst of catastrophic brain flatulence, sometimes the simple ideas are just easier to grasp. I’m all for complex, multi-stage campaigns that ask for a good deal on the part of the viewer/reader, but it’s important to realize that it isn’t necessarily the best course of action, and sometimes the complexity overrides the effectiveness of the message. Convoluted and deep might just yield more confusion (or complete lack of awareness). On that note, I wanted to point out a recent commercial I stumbled upon while surfing the internet that’s aimed to the young Japanese audience that speaks well to the idea of “simple,” and amuses me in my exhaustion.
The spot, done by Australian commercial production company Plaza, is so simple, it works. I got it. And the message sunk in. Quickly. Which is the ultimate goal, especially when promoting for groups like The Whale and Dolphin Conservation Society. It could just be the classic Godzilla fan in me (and my mental exhaustion), but there’s something about the simplicity, the creativity, and the slight weirdness that just makes everything come together. And I payed attention. That simplicity and effectiveness doesn’t need to be reserved for children’s communication and simple messages. Sometimes the most complex ideas can be communicated unimaginably simply.
Full creative credits @ youtube, via Osocio.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
