Hasta La Creative!

Here, submitted for your approval, is the latest iteration of ‘The Week in Advertising.’ It’s our tenth time, and we have to say it gets harder and harder to turn left each week. I’m not an ambi-turner, as Ben Stiller once said. But we remain committed to bringing you three to five glorious time-wasting minutes each week. With no further adieu…

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New Career Opportunities Daily: The best jobs in media

Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season’s classics like Rudolph the Red-Nosed Reindeer.

Enquanto algumas marcas viram desodorante, um desodorante vira celular. São dois casos:

O Burger King lançou o Flame, um desodorante em edição limitada que, segundo a empresa, captura a paixão americana pelo Whopper. Além do aroma de sedução, tem um toque de carne grelhada.

Pensa que é brincadeira? Você pode comprar aqui por 3,99 dólares. Uma ação com o sarcasmo já característico de Burger King. Criação da Crispin Porter + Bogusky.

Já a Unilever, em parceira com a Nokia, anunciou hoje o lançamento do Nokia 3210 Rexona Men Quantum no Brasil. O celular em edição limitada trará temas especiais e jogos relacionados (?) ao desodorante Rexona Men Quantum.

Não é a primeira vez que as duas empresas trabalham em conjunto, recentemente fizeram o lançamento do Nokia 5200 Pink Seda Teens. Quem tiver interesse, pode adquirir os modelos com exclusividade na Nokia Store SP.

The Wall Street Journal reports that online video ad spend growth is slowing — from 49% growth to 45%, per eMarketer. Is that really cause for panic?

The latest in healthcare news – Athenahealth, a web based medical services company, has moved their media and planning account from TrafficBuyer in New York to Digitas Health.

Now how did it happen that Athenahealth shifted hands? Just how everything else happens. It’s who you know. Robert L. Cosinuke is the company’s new Senior Vice President and Chief Marketing Officer. Mr. Cosinuke also happens to be one of the co-founders of Digitas. Nice. Nice.

Aethnahealth says that they are looking for the best people to handle their very interactive business and also said they haven’t inked a deal. BUT, we know that Beam and Digitas Health have been notified of this news, so just hold on for the official announcement. You know how brands like to wait for just the right second to drop their bombs (see: Starbucks and BBDO).

Meanwhile, Beam in Boston will continue to handle creative. Beam also just went live with their Virgin Mobile campaign called Gingerhead.

Interesting side note, Aethnahealth’s CEO, Jonathan Bush, is the first cousin of President Bush and a lifelong Republican. He recently told The Wall Street Journal that he voted for President-ElectBarack Obama. Why? Obama has said he’s interested in digitizing patient records and duh, Aethanahealth makes it money on medical technology services. That is their whole she-bang. It’s why the company is growing at a rapid clip and also explains why Aethnaheath is looking around for the right people to do their job. It’s their time to shine.

More: Digitas On Bell Biv Devoe

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New Career Opportunities Daily: The best jobs in media

Duas notícias bacanas que recebi essa semana. O Braincast #9 saiu vencedor em duas categorias do Prêmio Podcast 2008, que fez uma varredura gigante por quase 200 podcasts na internet.

Nos prêmios dados pelo júri, o Braincast ganhou nas categorias Empreendedorismo e Videocast. Em nome de todos que colaboram e fazem o Braincast acontecer, agradeço o reconhecimento.

Vale informar que a segunda temporada do videocast estréia no ano que vem, com novos programas e formatos.

A outra nota fica por conta do Twingly, um indexador de blogs estilo Technorati que divulgou hoje o seu TOP 100 blogs em 12 línguas. Confesso que não conhecia a ferramenta até ler essa notícia no IDG.

No TOP 100 de blogs em português, o Brainstorm #9 ficou em 3º lugar. Parece que o critério é bem parecido com o do Technorati, quantidade e relevância de links recebidos. Motivo de mais #mimimi na umbigosfera.

This is a guest post by Eric Franchi from the Undertone ad network:

An analyst at Screen Digest predicts that YouTube will generate U.S. revenues of $100 million vs. Hulu’s $70 million in 2008. Next year, however, Hulu is predicted to nearly triple revenues and tie YouTube’s projected $180 million. On the surface, that is impressive. But when you dig into it, it is downright outstanding: Hulu is nearly one-tenth the size of YouTube in U.S. unique users.

You have to give YouTube credit: they are being as aggressive as ever with trying new strategies and ad formats. This likely comes from their new head of monetization, ex-Facebook executive Ben Ling. But the core difficulty they face – a lack of quality, professional content – is Hulu’s strength. Hulu can stay focused on building audience and adding content while YouTube is distracted by growing hardware costs and legal fees. At the same time, YouTube has the resources of Google, which is clearly committed to finding a winning formula for online video. And that’s a good thing for YouTube, since they have to blaze a new path – monetizing a site that has thus far had traction with any format tested. My guess is that they’ll see some success leveraging search and search data and less with a new breakthrough ad unit

How can Hulu continue their momentum? By staying on their path. Hulu aligns marketers with some of the best shows and movies of all time while providing them a platform to get their message across using sight/sound/motion. The ad opportunities themselves are fairly standard so any breakthroughs would likely come via experimentation with new units along with time and engagement analysis. They are amassing so much data – is a :05 spot better than a :15 when the video time is 3 minutes or less, for example – hopefully they’ll use it and combine it with some kind of content and user targeting.

This is going to be interesting to watch, since the site content is so different. It is likely that they will both hit upon successful formulas but will they be similar in strategy? Too early to tell, but based on the different business models, I’m going to predict not.

(TrendHunter.com) Our fine-feathered friends have been an inspiration to mankind for thousand of years. Their dynamic flying abilities inspired humans to create airplanes. In the case of Charles Darwin, one of many species…

Burger King has bottled the Whopper and is selling it as a fragrance. Seriously.