Spark One with Campfire this Holiday Season

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The branded entertainment folks over at Campfire NYC (campfireNYC dot com) sent us a nice little holiday card/comic strip today. It was cheerful of them, so thanks y’all. What struck us about the card was that one of the drarings (yeah, drarings…what?) on the front.

We presume the drawn faces on the front of the card belong to Campfire folks. Our question: who is the dude on the top right that looks like he’s smokin’ something? Could be a lolli, but we’re guessing it’s the sticky.

“Come all yo tokers, roll a joint with uuuuuuussss.” Too much? K &#151 nonetheless, thanks Campfire!

More:HBO Thirsty For a Hit

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Recession-Proof Electronics – The Nintendo Wii is Still the Hottest Holiday Gift (GALLERY)

(TrendHunter.com) With two straight Holiday Seasons of shortages, the Nintendo is expected to sell out their entire stock of the immensely popular Nintendo Wii this Christmas yet again. Officials from Nintendo have confirmed…

Deleye Fashion Educates Belgians on Multiple Uses of Socks

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In a world where bigger is better, size matters…and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world’s obsession with size.

Creativity Announces Its Agency Of The Year. The Winner Is…

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Creativity Magazine, the ad journo for the cool kids, is announcing its agency of the year today. And the winner is… Crispin Porter & Bogusky! Oh shut up. Yes, they won it. For digital production, we’re pleased to see that the mag selected The Barbarian Group, which turned a lucky seven years old the other day. Congrats to them.

The Creativity web story will be up later today, but if you can’t wait the issue is available on those old creaky things called newsstands now.

More: Old Navy Selects Crispin

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Modernista Might Not Be So Modern Much Longer

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Digitas, Modernista and Mullen, all have serious stakes in GM’s ad business. And poor PHD, has a huge chunk of Chevrolet. JWT? It’s Ford baby. What happens to these agencies if the bailout doesn’t happen or even, if it does? One can’t expect the big three to continue to churn out the massive amount of ad spend we’re used to. Everyone has been speculating, but lets just focus on Modernista who has the Cadillac and Hummer brands.

Modernista has suffered some layoffs and truly, with GM being a reported 60-70% of their business, what can you expect? Oh… um, erm… more. If GM actually goes and with it their $850M in billings then what happens to Modernista who’s total billing are just a bit more than $900M? Does it shrink back into being a small shop with a soggy fire in its belly? Back to the warehouse office space from which they rocketed to the big leagues? Yes, they have a very cool website, but that isn’t going to pay the bills.

If you recall founders, Gary Koepke and Lance Jensen, went on record way back in July saying that there agencies future doesn’t lie in advertising. Koepke said:

“This business is no longer about just creating things. It’s about conceptualizing ideas – kind of like a think tank.”

Well, here’s your chance to prove your theory and test the mettle of your shop, Gary. Good luck. Seriously, good luck.

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Lemonade For Christmas

Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it’s not everyday that The New York Times takes note of creative for a regional bank.

“If we could make people smile, that would be great,” said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the tongue-in-cheek gift suggestions, part of a campaign carrying the theme “We’re here to help you save.”

Among the cheap gifts promoted on posters in malls are a phony “certificate of star adoption” and a jar of jam with a paste-on label that reads “Holiday preserves, from the kitchen of …”

The “somewhat terrifying” state of the economy means that “even if your circumstances haven’t changed you still feel it,” Mr. Schoenberg said, so the “friendliness” of the campaign ought to be appealing.

Maria Sharapova’s Dog Springboards into Owner-Eclipsing Fame

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Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.

SMS Via Email – Google Now Lets You Send Text Messages in GMail Chat

(TrendHunter.com) I set up a new Google Gmail feature last night, and it is tres cool. Google mail now lets you send SMS from your Gmail account to a mobile device.

After enabling the feature via the settings > lab list,…

How Not to Manage Layoffs

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Update: We’re told the final number of lay offs totaled some 100 people.

While following the Campbell Ewald’s layoffs, which are said to affect anywhere from 50 to 200 employees before its over, we’ve been increasingly surprised by the techniques being employed by management to get through this sensitive time. And by surprised, we mean flabbergasted.

It’s a rare thing, to be flabbergasted, and that feeling cannot begin to hint at how CE employees, current or otherwise, must be feeling in light of all that’s happened. CEers say they have been humiliated in ways that cannot be invented.

You may recall that after being laid off, CE employees were told they could return the following Friday (now last Friday) to collect their things. In the mean time, we’re told their managers took a class on how to collect recently laid off employees’ belonging.

Why? Because after being told their job no longer exists, CEers were escorted from the building. As in, immediately after. No goodbyes, no stuff getting, no phone number exchanging.

They did however, receive a notification of when they could return to collect their things, along with a procedure for doing so. We’re told it went as follows.

&#151 Former employees were to go to the Campbell-Ewald HR building during a 20-minute time slot. If they arrived before or after, their boxes would not be available.
&#151 Pull up to a designated point with their paperwork.
&#151 An HR representative was to get the paperwork.
&#151 The former employee was to pop their trunk.
&#151 Another HR representative brought out their boxes.
&#151 The former employee was to drive away.

Way to stay classy, management. But look, we understand it’s hard to “manage” returning desk stuff to 50-200 people. It’s just that the only logical explanation for the procedural method CE used is that there was some calculated risk to just letting people come back and get their things.

Had this gone the right way, and folks were allowed to return and get their things (or just take them when they were let go), things might have been messy. But a bunch of people just lost their jobs, it should be messy. Put down “The Idiot’s Guide to Ruining People’s Lives in the Most Convenient Way Possible” and take a lesson in humanity. This process is going to hurt. So let it be what it is, and stop pretending that there’s any chance of saving face. You’re just going to make it worse. Wait, you’ve already made it as bad as possible. Is there a Cannes Lion for that?

More: “The Morning After: CE Layoffs Said to Continue

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Twitter Before Birth, FlightLipDub, Best/Worst of ’08

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– Geek rigs maternity device to tweet when his unborn baby kicks.

Chevrolet Aveo Gets Its Sion On

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Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo’s cool factor to 18 to 30-year-olds and to remove the vehicle’s stigma as a fleet car.

Getting Ready to Graduate? Five Tips for Weathering the Ad-Industry Storm


NEW YORK (AdAge.com) — There are thousands of college students with advertising or marketing degrees set to graduate in 2009 — entering directly into the headwinds of a recession that has claimed 41,500 advertising, marketing services and media jobs since November 2007, according to Ad Age estimates. So what's an advertising/marketing grad to do? We offer five tips.

Virtual Manga Relationships – Otaku Displays Memories With Anime ‘Friends’ in Scrapbooks (VIDEO)

(TrendHunter.com) The gallery shows an ‘Otaku’ who has charted his year photographically with his anime friends. The pictures show a sequence of images in which he pretended to dine with his cartoon pals.

In Japan, the…

DeVito/Verdi Keeps The Money Coming In

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Ah, thank heavens! An account win! Congratulations to DeVito/Verdi. After losing the Sports Authority account to Deutsch at the end of November, the agency has picked up a new account. Intelius is a provider of online information services like people search, background checks, identity theft protection and employment screening.

DeVito/Verdi will release its first work for their new client in the first quarter of 2009. Good news is a great way to kick of a Monday morning.

More: Donny Deutsch; Home Wrecker, Baby Daddy, Douche Extraordinaire

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Newsquest to close three titles in the North West

LONDON – Regional media publisher Newsquest is planning to close three free papers in the North West of England that will result in the loss of about 20 sales jobs.

Striking Bookworm Heavens – Libraries With Stunning Architecture Around the World (GALLERY)

(TrendHunter.com) Although it would seem that everything we read these days is on the computer screen, the need for libraries continues across the world. As a place for containing all kinds of information, there is nothing…

Microwave Ovens Sing ‘Jingle Bells’

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OK, wow. It’s not like the massively co-ordinated, perfectly-timed thing hasn’t been done many times before but timing a bunch of microwave ovens to render Jingle Bells is impressive.

Detroit Shopping Center Offers Glimmer of Hope With Upbeat Campaign


NEW YORK (AdAge.com) — As headlines blare the imminent demise of the auto industry and the world watches the drama in Washington unfold, an upscale Detroit-area shopping destination is running a feel-good campaign about Motor City.

Mobile forecast to come of age

LONDON – Mobile is coming of age as an advertising medium on the back of significant milestones in 2008 and is tipped to attract a “significant” portion of media budgets by 2013, according to the Mobile Marketing Association.

Accushred NW: Secret

Secret

Advertising Agency: Bradshaw, Portland, USA
Creative Directo / Copywriter: Tucker Hassler
Art Director: Patrick Doyle
Photographer: Todd Eckelman
Published: December 2009