NEW YORK – Twitter has failed in a bid to trademark the word ‘tweet’ after the US Patent and Trademark Office ruled that three other companies developing applications for the site already had a prior claim on the word.
Après six mois de recherches et un séjour de 7 jours dans la capitale Française, Mark Andrew Webber à consacré plus de 2 mois sur ce projet, afin de représenter une vue aérienne de Paris sous forme de gravure typographique. Plus d’images à découvrir dans la suite.
Pour en savoir plus, voir le portfolio de Mark Andrew Webber.
NEW YORK – Google faces another headache over the ‘skank’ model blog, with the blogger at the centre of the story vowing to sue the company for revealing her identity.
Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance so they gave the job to Bates 141 Jakarta.
Advertising Agency: Bates 141, Jakarta, Indonesia
Executive Creative Director: Hendra Lesmono
Art Director: Andreas Junus, Irawandhani Kamarga
Copywriter: Iyan Susanto
AMVBBDO London commemorate the 250th anniversary of Guinness.
Advertising Agency: AMVBBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Art Director: Chris Kelly
Copywriter: Rob Webster
Designer: Steve Davies
Account manager: Andrea Flamini
BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV. The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day. The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Art Director: Udi Ovadia
Copywriter: Yoad Mick
Account manager: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
LONDON – Small businesses in Camden are getting free advertising advice from RKCR/Y&R for the rest of this week.
Call Sam Zell the last of the great media wannabes. As for Murdoch and Redstone and the other fading content kings, it's increasingly clear that no one will ever replace them.
The way out of the recession is not to wait for an uptick. The way out is to create our own uptick. Here are a few examples of what we're doing at Crain Communications.
Even in the best of years, tackling health-care reform in the U.S. demands something approaching perfection when it comes to messaging and branding. Team Obama didn't come close.
NEW YORK (AdAge.com) — It's easier to explain why Volkswagen split with U.S. agency of record Crispin Porter & Bogusky after a four-year run than it is to guess what will replace the Black Beetle sitting in the lobby of the agency's Boulder, Colo., offices.
CHICAGO (AdAge.com) — After nearly 20 years with California Pizza Kitchen, CMO Sarah Grover knows exactly what the company's co-CEOs are looking for. In an interview with Ad Age, Ms. Grover shared her strategy for guiding the chain through the recession, why you shouldn't expect to see any discounts from CPK and how her PR experience is informing her role as CMO.
SAN FRANCISCO (AdAge.com) — If you've wondered why the marketing world is obsessed with creating apps for the iPhone, take a stroll down the hallways of Kraft Foods, Gannett or German publisher Axel Springer.
YORK, Pa. (AdAge.com) — Sony introduced its Reader more than a year before Amazon launched the Kindle, backed it with marketing and received better hardware reviews than the competition, but it's the Kindle that has managed to grab far more mind share — and very likely market share. But Sony isn't ready to let Amazon drown out its Reader story.
NEW YORK (AdAge.com) — On the eve of a spinoff from Time Warner, access is at the core of new management's vision for the future of AOL, and not just for its still-considerable cash flow. Why?
NEW YORK (AdAge.com) — When you get right down to it, there's nothing funny about a bumper crop of sitcoms slated to launch in the 2009-2010 TV season; stone-cold worries about the bottom line are driving the networks to look for the next half-hour hit.
NEW YORK (AdAge.com) — After the recent controversy over Glenn Beck, marketers seem to be considering pulling ads from the politically oriented cable news shows that have helped NBC Universal's MSNBC and News Corp.'s Fox News Channel thrive in the ratings — no matter what their political leanings.
NEW YORK (AdAge.com) — Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common.
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