Jan
30
Jan
30
Adweek Podcast: Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland
Posted in: UncategorizedIn this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second…
Jan
30
Hotel Staff Become the VIPs for ‘Peninsula Perspectives’ in Hospitality Marketing Twist
Posted in: UncategorizedIf you’ve ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO’s The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse–sans the messy plot twists. For its new global campaign, “Peninsula Perspectives,” the luxury hospitality brand goes against the grain, eschewing the traditional…
Jan
30
Facebook Marketplace Ezee & skates / April / vintage – campaign from Anomaly
Posted in: Uncategorized
Jan
30
Facebook Marketplace Achintya & $15 / Ricotaquito & Headband from Anomaly
Posted in: Uncategorized
Telecom & Dotcoms
“From flaunting newfound skills online to making authentic relationships in real life, we wanted this campaign to reflect authentic content on Faceboo
Jan
30
A estratégia de M&M’s para trollar a extrema direita com falso rebranding no Super Bowl
Posted in: Uncategorized
Quando a Mars anunciou, na semana passada, que iria tirar de circulação os famosos mascotes do M&M’s, muita gente acreditou. Segundo a empresa, os personagens seriam aposentados por conta de uma perseguição da direita conservadora norte-americana, que acusa a marca de politização e ativismo “woke”. A comediante e atriz Maya Rudolph é que seria escalada …
Leia A estratégia de M&M’s para trollar a extrema direita com falso rebranding no Super Bowl na íntegra no B9.
Jan
30
What the Heck Is M&M’s Doing With Its Spokescandies?
Posted in: UncategorizedEver since M&M’s updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an “indefinite pause” on its spokescandies due to their “polarizing” nature. Critics cheered. “Go woke, go broke,” many tweeted. Tucker Carlson…
Jan
30
Jan
30
Facebook Marketplace – Diego & Jayden + table = love / Jeffery & Cameras
Posted in: Uncategorized
Jan
30
As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite
Posted in: UncategorizedSeveral years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There’s some consensus that Fledge, an acronym for first locally executed decision…
Jan
30
Retail media networks attract ‘reluctant buyers,’ ANA finds
Posted in: UncategorizedA new ANA report analyzes the growing retail media network trend, finding that many are attracting “reluctant” brand buyers.
Jan
30
Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles
Posted in: UncategorizedTo promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games’ action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo. Created by DDB-owned creative production company Cain&Abel,…
Jan
30
Sarah McLachlan and a Wolf Find the Wrong Kind of Shelter in Busch Light’s Super Bowl Ad
Posted in: UncategorizedBusch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand’s regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer. McLachlan, known for her Lilith Fair-headlining music and heartfelt promotion of the ASPCA,…
Jan
30
See Busch Light’s Super Bowl ad starring Sarah McLachlan
Posted in: UncategorizedMarketing head Krystyn Stowe explains Busch Light’s Super Bowl ad strategy.
Jan
30
Generative AI—how marketers should navigate consumer distrust
Posted in: UncategorizedThe tech’s real future lies in helping people across the economy work more efficiently.
Jan
30
Tubi unveils Super Bowl teasers from Mischief—inside its game day strategy
Posted in: UncategorizedCMO Nicole Parlapiano invites you down the rabbit hole with a Tubi campaign that’s brand-first, not title-first.
Jan
30
A country-shaped apartment plan / Au pays du copier-coller
Posted in: Uncategorized |
 |
| THE ORIGINAL? Lonely Planet Travel Guide – 2004 Click the image to enlarge Source : Adeevee Agency : Jung Von Matt Hamburg (Germany) |
LESS ORIGINAL Sherry Fitzgerald – 2022 Click the image to enlarge Source : Adsoftheworld Agency : ITC of Huskies (Ireland) |
Jan
30
The top 5 creative campaigns you need to know about right now
Posted in: UncategorizedThis week: travel ads from the horse’s mouth, a car-loving cat and some tipsy fast food orders.
Jan
30
Jan
30
Cartier Tank Française: Behind the Scenes (2023) (France)
Posted in: Uncategorized
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.