Hasta La Creative!

Nike has always been a synonymous to sports, particularly basketball. So as far as advertising and commercial productions are concerned, it should not be surprising why Nike has aggressively sought the superstars of the National Basketball Association (NBA) to which they compose Nike’s Air Force 25.

Most of the young stars we see today such as LeBron James and Steve Nash lead the parade of leading hard-court heroes who have their own separate deals with other products today. Also, being superstars of their teams, they are brand names for their respective ball clubs as well. So if you are wondering why they are always being paid millions of dollars per month, there is more to their skills and that is called their market value towards their fans.