Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself apart as a brand keenly aware of its value proposition. While its actual product may be streaming, its core product is entertainment. What happens off the screen is…
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand’s lore on how they’re one of the last remaining distilleries to employ the traditional method of using a volcanic tahona stone wheel to crush their agave pinas, which unlocks the true flavors of their…
A rare Olympic pin is “viraling” its way around the internet, fast becoming one of the more talked about and desirable objects on Earth–playfully featuring the Olympic rings as smoke clouds puffed from the mouth of the world’s most famous proudly weed-smoking rapper and beloved NBC commentator for the Paris Olympics: Snoop Dogg. The irony,…
Everything that fell under corporate social responsibility was every company’s darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms. Why? For one, too many made unrealistic promises–but it’s also…
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand…
Cottagecore, balletcore, gorpcore … just a few of the many labels that seemed to dominate the discussion in the last few years, causing brands to look for new ways to capitalize on the emerging trends of the moment. But in a recent breakdown from trend forecaster @thedigifairy, these “cores” have faded just as quickly as…
The 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more…
Given the state of American politics, the next three months are set to be some of the most important and fascinating times for those of us who tell stories and build communities for a living. Never before have we had the tools and opportunities available to appeal to a population that is deeply segmented while…
Adtech is no stranger to hype–and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo–not to mention their ROI. The continually delayed–and now completely dead–deprecation of third-party cookies in Chrome is a perfect example of the advertising…
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many who bring new business models and ways of working to fruition. I just officiated my co-founder’s…
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I’ve spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API…
It’s been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5…
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences’ attention: the If You Know You Know, a less “seductive” but more discerning breed of labels slowly emerging to shake things up. Epitomized by brands like Costco’s Kirkland,…
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back. But her tweets during the pandemic about the new kids in the pantry aisle, such as non-alcoholic beverages,…
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your…
Apple. Coca-Cola. Nike. McDonald’s. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital….
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. This surge in futbol’s popularity has left fans, particularly those…
Who doesn’t love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I’m writing this, you may have someone from…
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can’t get enough, whether it’s captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
