These days, if you’re a work-from-home parent like me, your Wi-Fi is probably maxed out, your children are mastering Google Hangouts more than social studies, and you’re getting pretty adept at making breakfast while simultaneously videoconferencing with your team (challah French toast with a side of quarterly coverage recaps). Parents who find themselves feverishly working…
The legal cannabis industry has created countless opportunities and upended even more social norms in the past decade. Entrepreneurs of all stripes have benefited from this national green rush and redefined social and consumer dynamics during this electrifying period of growth. The outbreak of Covid-19 has propelled my line of work into the national spotlight…
#WashTheHate, #RacismIsAVirus and #IAmNotCovid19 are among the hashtags that popped up after a series of hate crimes against the Asian community were reported. These are due to the fact that many Asian Americans and Asian immigrants are fearful, not only because of Covid-19 but also because of a surge in xenophobia, racism and violence. Scrolling…
We’re all finding ways to adapt our behaviors as we social distance: keeping our kids busy at home, streaming our workouts, tuning in to live services. It’s presented content creators and streamers with boundless opportunities to capture new global audiences with relevant content. From major media companies to smaller niche players, the SVOD market is…
Even before this global pandemic, 2020 was going to be a challenging year. Now, in this unprecedented time, we can help our clients navigate the media landscape by employing empathy, creativity and flexibility. This ranges from continuously checking the pulse of the public to leaning into what is working to quickly pivoting our strategies. Here…
The Covid-19 impact came out of the blue, leaving all brands in every vertical unprepared. It’s been a three-phase adjustment process. First came the shock when we couldn’t believe what was happening as we were hit with a flood of collateral damage. Then, we moved into the reorientation phase as everyone merged the personal and…
The impact of the Covid-19 pandemic had already taken a dent out of overall U.S. ad spending and also threatens to halt what had been a run of double-digit growth in digital advertising. Even the duopoly that drove remarkable growth since the 2008 recession is not immune from this crisis. The elastic pricing that relies…
Are we going back to normal? The news on phased, state-mandated openings suggests otherwise, and uncertainty is the new normal. We’re going to be going back and forth between social isolation and a new state of social interaction with certain physical limitations. Consumers will fluctuate between staying at home and redefining what going out means,…
None of us know when it will be and what exactly it will look like, but unless we believe that western democracy is going to collapse, at some point we will encounter a new normal. While it may seem far off, brands need to start planning for it now. The most useful way to do…
China is approximately three months ahead of the rest of the world in its Covid-19 recovery journey. As its economy begins to open up, companies that have been resilient during the peak of the crisis share one key characteristic: They have made digital a focal point for every touchpoint of their business. This has equipped…
Calm seas never made a great sailor, and in March 2009, I unintentionally broached into a tsunami. It was the bottom of the recession, and two engineers from Purdue University decided it was an ideal time to start a company. Turns out, it was. Remember, this was the great financial recession when no one, not…
In 2019, Victoria’s Secret closed over 50 stores across North America due to lagging sales performance. Victoria’s Secret marketing campaigns featuring supermodel Angels no longer resonated with women who see themselves and their bodies in a different light. Consumers react to market offerings according to their needs, values and preferences, as informed by their culture….
For most Americans, there were two events that helped indicate that this pandemic was a real thing. One was when Tom Hanks contracted Covid-19. And the second was when Adam Silver had the good sense and great foresight to shut down the NBA season. Sadly, when we look back in history, we may find we…
For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the world as we know…
As with any supply and demand scenario where official channels are unable to provide all needed goods, the void is capitalized on by sellers–including fraudulent sellers. This is what we are witnessing amid the Covid-19 economic crisis. Opportunistic sellers are buying home, health and hygiene-related products in bulk and selling them online at a markup….
After months of extreme disruption, normality appears to be slowly returning to China’s cities. It’s rare to be excited about traffic, but in China, gridlocked roads are a welcome sign that people are resuming their lives. Commuters are beginning to restart their daily public transport commutes and stores are flipping their signs to open. And…
Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games. But over the past several weeks, the exponential upward trajectory of Covid-19 cases, state lockdowns, stay-at-home orders, industry furloughs and layoffs have seemed to create a downward spiral…
Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to step down from the pedestal and help young people live better lives. From living bigger to living better These couple of months where…
I recently celebrated the start of my 19th year working at Superfly. I didn’t realize the date had come around until a number of LinkedIn notifications from friends and colleagues reminded me. It caused me to reflect on my own journey. It’s been incredible what the last two decades have brought us in the world…
Throughout modern history and in times of immense uncertainty, pain and fear, news media has always served as a source of comfort, triumph and resiliency. We’ve been able to depend on them to deliver information that somehow made the unimaginable digestible and the complex simple, a source of truth when we weren’t sure which way…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
