When I joined the cannabis industry, I was most excited to join a company that understands the science behind the plant and values transparency to a degree that I have yet to experience after working at large corporations in Silicon Valley. Working in cannabis is amazing. I haven’t found the rampant sexism I’m used to…
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative. The optimistic period…
This year, I was lucky enough to present a talk at the fall 3% Conference on “Why the Future Is Female and Why Men Need to Get Over It.” The talk is based on my own experience of what’s happened at Goodby Silverstein & Partners and the critical role that women have played in our…
It’s 1998, and I’m playing a 16-bar melody over and over on my trusty Cabart oboe. It’s a humid day in Central Ohio, and I’m sweating as I hit record yet again. We have to submit a tape for section leader auditions, and after over 50 takes, stopping to listen for inconsistencies, I finally get…
In a recent decision, the NCAA’s top governing board voted unanimously to allow college athletes to receive compensation for the use of their name, image and likeness. Each of the NCAA’s divisions must still create their own rules and details on the specifics. Like many people, I saw the headlines in almost every major outlet…
Marketing investment as a percentage of sales varies significantly from brand to brand. Direct-to-consumer brands looking to gain immediate sales can find marketing costs represent more than 30% of their base, whereas more established brands may allocate between 5%-15% (P&G is famously at 11%). Increasingly, that cost is moving into areas such as ecommerce, customer…
The hot takes were flying on Monday when Facebook (or is it FACEBOOK?) released their new corporate logo. Commentators from the worlds of design, media and social media weighed in the effort, labeling it bland and ineffectual. The logo is doing exactly what it is designed to do. The statement accompanying the logo explains the…
Millennials and Gen Z collectively belong to the largest generation in the world. They were born after the internet went mainstream and were about 10 years old when the iPhone launched. They’re ethnically diverse, socially tolerant, globally connected and environmentally aware. But living in households with an average of 10 connected devices has given them…
By now, everyone can agree that, when done right, data-based insights can drive smarter, more personalized touchpoints with the people that matter and improve the overall quality of business decisions. For this to work, though, companies need accurate, trustworthy data. Since last year, the gardens’ walls have grown higher and the legislative landscape has gotten…
Autumn has provided ongoing buzz around content streaming, and a pair of developments in the next two weeks will help define OTT advertising for the foreseeable future. The availability of Apple TV+, the gadget maker’s first foray into original content, on Friday will be buzzy. And Disney+, the media giant’s streaming service that premieres on…
Millennials are fleeing traditional agency life with fewer years under their belts than ever before. Data from our global survey of more than 10,000 freelance designers from 42 countries released this week shows that the majority of designers under 30 (52%) are now ditching their agency jobs after just two years. That’s significantly less time…
It’s been a rocky summer for cannabis brands, from warning letters from the FDA to CBD companies for inaccurate claims to the unfortunate vape crisis that has led to vape bans in some areas. All said, it’s left the cannabis consumer more confused and skeptical than ever. Two clear issues have emerged from this chaos….
The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon by 2024 with both a male and a female astronaut. Like in 1969, it will…
When it comes to the challenges that people of diverse backgrounds face in the workplace, I’ve seen a lot. Not only have my accent and skin color stood out, but I’m also a woman working in a male-dominated field. Needless to say, I’m familiar with feeling uncomfortable. This discomfort has made me very aware of…
Need a good small talk conversation starter? Look no further than soliciting opinions on the new trend of plant-based protein. “Have you tried the Impossible Burger yet?” “Would you ever eat that Beyond Meat stuff?” “I was a vegan once for two weeks.” Nearly seven in 10 Americans are trying to increase plant protein consumption….
Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros–and for Bud Light. For those who missed it, when the ball traveled over the outfield…
October was National Disability Employment Awareness Month and the perfect time to look among staff at agencies and advertisers and consider how disability is represented beyond portrayals in campaigns and, more importantly, within the workforce. Disability is gaining visibility in the ad industry, with many of the Cannes Lions winners featuring disability inclusion in their…
If I were to tell you that it’s completely sensible to communicate an advertising message to someone in a few seconds, would you believe me? If you have a stake in optimizing mobile video ads, chances are the answer is an emphatic yes. The topic of ad length on mobile is a hot one, where…
When McDonald’s awarded its business to Wieden+Kennedy last month, the entire agency world should have celebrated–or at least taken notice. Since when could a creative agency with a clear competitor on its roster (KFC) even be considered for the business? Where were the lawyers? Were the folks in procurement all on vacation? The truth is…
This is a very difficult topic to write about, given my cultural background where “we don’t talk about these things.” However, the truth is that we must talk about these things, as they are a natural part of life and affect so many people annually. Some we know, many we don’t. Too many suffer in…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
