We’ve all felt utterly helpless staring at our TV screens over the last few weeks at what is happening in Ukraine. But there are things Adland can be doing to help. As the war and humanitarian crisis continue to unfold there, it’s become apparent this war is not only being fought on the ground but…
It’s a financial rule to have a diversified investment portfolio. That’s how we should also view our lives–let’s call it a “Portfolio of Life.” Diverse experiences can be beneficial to our lives, careers and the companies we work for (or start). When we think about career trajectory in past decades, most people did one job…
We are barely through the first quarter of 2022, and already women’s sports have made history. Last month, the fight for equal pay hit a milestone when the U.S. Soccer Federation reached a $24 million settlement with 61 players on its national team–winners of four World Cups and reigning No. 1 in the world–in their…
There’s a wonderful art form that probably started on Madison Avenue, maybe around the 1950s. Certainly in America. There would be cubicles in which bespectacled men chain-smoked Marlboros while coining phrases and patting themselves on the back. These resulting slogans, jingles and taglines–made up of few words that may have little to no meaning–have gone…
Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Oksana Gonchar, creative group head of [isdgroup] agency based in Kyiv, shared the following dispatch. This piece has been edited for formatting and clarity. The first thought that popped into…
Marketers need to remember: The metaverse may be the loudest stage at the festival, but it’s not the only band playing. When we talk about future-facing media opportunities, the metaverse lives in marketers’ heads rent-free. But never forget, other tried-and-tested, enduring technologies have also been steadfastly evolving in the background. TV, outdoor, audio and many…
January’s jobs report from the U.S. Bureau of Labor Statistics provided somber news: 275,000 women left the workforce, placing women’s workplace participation rate at 57%–the lowest it’s been since 1988. An entire generation of progress has been erased in just two years. The aptly named Shecession has affected more than 4.5 million women who have…
There are ways marketers and advertisers can do their part to ensure the world continues a path of progress for women today and overcome the barriers brought on by the global pandemic in the past two years. To acknowledge the accomplishments and aspirations of women across the industry, we’ve partnered with equality services company The…
You’ve probably heard about the metaverse countless times by now. While the metaverse is becoming the new digital frontier, there is simply no ignoring it in the current physical reality. From reading story after story to seeing it discussed on television and hearing co-workers chatting about it, the metaverse has officially taken over marketer conversations….
Early last year, I called out three disruptors worth watching. All three delivered. 2021 recap Elon Musk had a spectacular 2021. Fueled by investor enthusiasm for Tesla, in January he became the world’s richest man. By September, he had over $200 billion. Just a month later, he passed $300 billion–that’ll buy you 2 million fully…
The increased global demands for inclusion and diversity are pushing retailers and their brand partners to make commerce more accessible and equal for all. Leading retailers are accelerating their efforts to scale more small business, direct-to-consumer and social impact brands. This initiative that prioritizes upcoming inclusive brands over more established ones is called “bringing justice…
As purpose-drive marketing becomes increasingly appropriated as a key component of a brand’s positioning in culture, it must be complemented with experiential marketing to actualize itself. In turn, experiential marketing activations must become more meaningful–in other words, have a deeper purpose than just a fun or memorable experience. A recent study from Razorfish and Vice…
One of the most important things I’ve done as an executive is to relentlessly focus on understanding the customer, even beyond traditional research. As a CMO, I put time on my calendar to read my company’s reviews once a week and meet with customers any chance I get. When I led a product team, I…
Your marketing success is in large part dependent on your tools. If you’re using bad ad tech, you’re going to get subpar results, regardless of how good your product is or how much you know about your audience. For multicultural marketers, being able to rely on high quality ad tech that can help you identify…
Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Serhii Malyk, creative director for Kyiv-based creative agency Angry, sent us the following dispatch. On the night of Feb. 24, Inna [Polshina, co-founder and creative services director of Angry] and…
As this series comes to a close, the desire to be aspirational–inspirational, even–rings hollow. For many, Black History Month is little more than an opportunity to misappropriate and exploit Black culture for financial or reputational benefit–often both. It’s a performative gesture for people, companies and institutions who otherwise ignore Black people, and our cries for…
Now that we’re nearing two years since the onset of Covid-19, and all of the challenges and changed realities that have come with it, it’s time we get real … about those realities. Like others, we’ve tried new things to keep our team connected, improve work-life balance, support mental health, help caregivers, build community and…
Nonfungible tokens (NFTs) are all the rage these days and, of course, marketers are wasting no time jumping into the pool to cash in on what might be the next big thing. If ever there is something on the tips of tongues within the popular cultural zeitgeist, it will find itself top of mind for…
Diversity, equity and inclusion (DEI) efforts have been on a long road to get to where we currently are, with various DEI professionals sitting at the leadership table of some of the industry’s biggest agencies, orgs, startups and companies. So, it might sound strange to hear that many Black employees and those same DEI leaders…
Amid the surge in anti-Asian hate crimes last year, I did not immediately speak out. Even though my own family had been targeted in the past by similar attacks, even though I’ve lived through tremendous amounts of racism in my personal and professional life–I had no place talking about it. At least that’s what I…
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