Mar
03
Experiential Marketing Helps to Productize Brand Purpose
Posted in: UncategorizedAs purpose-drive marketing becomes increasingly appropriated as a key component of a brand’s positioning in culture, it must be complemented with experiential marketing to actualize itself. In turn, experiential marketing activations must become more meaningful–in other words, have a deeper purpose than just a fun or memorable experience. A recent study from Razorfish and Vice…
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