This year marked the first time in over 40 years that the Los Angeles Pride parade would march outside of its traditional West Hollywood parameters into Hollywood. For decades, West Hollywood has established its clout as a global hot spot for the queer community, cementing its status as the home base for the annual parade…
When tweets go viral, it’s not always great for brands–it can be for a faux pas, a perfectly timed meme or angering an online army. Pet ecommerce brand Chewy went viral for the best reasons. I contacted @Chewy last week to see if I could return an unopened bag of my dog’s food after he…
In the past few months, we’ve seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious. The longer consumers are faced with increasing prices, the more likely…
Long hours, hierarchical structures and scattered opportunities to get your voice heard. It’s not exactly the best job description, no matter the field. And yet, this is the perception that “just on the market” talent on the rise has about media agencies these days. If they’re even aware of the industry at all. Unfortunately, as…
It was only a year ago that President Joe Biden signed legislation to establish Juneteenth (June 19) as a new federal holiday, commemorating the end of slavery. And in the span of one year, it didn’t take long for some brands to see Juneteenth as a way to make money. Dollar Tree began selling headwraps…
Editor’s note: For the purpose of this article, drag queens are referenced as she/her/hers in alignment with community norms and in light of the female persona deliberately created. The individual may actually identify as cisgender, transgender or non-binary and use different pronouns. “If you can’t love yourself, how in the hell are you gonna love…
Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising…
We’ve seen the role that brands play in consumers’ lives evolve over the past few years. In this era of accountability, there’s a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that next chapter. Throughout years of progress and setbacks, breaking…
I recently started a new role at my company, which meant I would be working with many new people that I’ve never met. There was the usual stress that comes with starting a new role and questions such as, “Will they like me?” and “Will they see the value I bring?” And like many in…
The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk’s Twitter takeover brings his vision of a “free speech utopia” into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore…
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we’ve started to see a shift in the marketplace–and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the…
It’s no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it’s the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there’s merit in riding the coattails of a megatrend, it can be…
Massive shifts in the advertising landscape are forcing CPG brands to explore new platforms and channels for their advertising spend. P&G’s Marc Pritchard recently called for a shift away from upfronts and toward programmatic TV ad transactions. Mobile in-app advertising, especially on Facebook, is suffering in the wake of Apple’s privacy changes. And open web…
Identification is just one layer of what it means to be a person of color. But proudly embracing one’s culture, traditions and heritage and sharing that unique perspective outwardly can oftentimes be a struggle and far more complex than what projected census numbers show. This is due to two factors: the individual’s own comfort level…
Like millions of parents and grandparents this week I’ve been unable to sleep. My heart is shattered, and I can’t get the unthinkable tragedy of Uvalde, Texas out of my head. I’m wringing my hands as I listen to people like Senator Chris Murphy say out loud what we all know: This only happens in…
It’s been said that the “shift to social media” is as meaningful as when audiences migrated from radio to television. In a recent interview with Adweek, Gary Vaynerchuk heralded his agency’s digital-first approach, stating that other agencies were ‘tone deaf’ and operated in a ‘creative nirvana.’ A bold statement to make. We cannot agree entirely….
Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.) And with that, millions of eyes have…
Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…
Flexibility has already become the word of the year: Flexible hours. Flexible workdays. Flexible geographies. Flexible work environments. Anything and everything having to do with flexibility is being discussed daily by leadership across the country. And when you consider “The Great Resignation” and the challenges we are all facing with staffing and recruiting, how we…
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
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