Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over…
There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…
Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn’t got any better with time, on any device or platform,…
It’s that time of the year, when you see the first CES events, parties and panels trickle into your email inbox. For some, this brings memories of previous shenanigans and client dinners; for others, it signals that their 2018 roadmap could probably use a refresh. Or perhaps a restart. In either case, going to Las…
Is Jeff Goodby the best copywriter at Goodby Silverstein & Partners? Is Rich Silverstein the best art director? Maybe. They’d be right up there, for sure. (I don’t want to get fired for being more specific.) For almost 20 years, I’ve been lucky enough to lead creative recruiting at GS&P and global creative recruiting at…
Le créatif Martin Rosete a réalisé avec la société « Kamel Films » ce superbe court-métrage appelé Voice Over. Ayant déjà reçu 44 prix et récompenses à travers le monde, ce projet propose de découvrir 3 scènes d’agonie annoncée par un narrateur. De superbes plans à découvrir en images dans la suite de l’article.
Voici la dernière campagne proposée par Greenpeace pour la sauvegarde de la planète. En simulant la présence d’un ours polaire à la recherche de sa banquise en plein Londres, la vidéo parvient à prendre conscience des enjeux environnementaux. Le tout sur la musique de Radiohead et la voix de Jude Law.
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