Reality’s Place in Marketing

The New York Times is looking at the rise of “off-air reporters” armed with video cams on the campaign trail.

Originally hired to cut expenses — their cost is a fraction of a full television crew’s — these reporters, also called “embeds,” have produced a staggering amount of content, especially video. And in this election cycle, for the first time, they are able to edit and transmit video on the fly.

As a result, the embeds have changed the dynamic of this year’s election, making every unplugged and unscripted moment on the campaign trail available for all to see. One particular video shot of American flags tilting over behind Hillary Rodham Clinton last November has been viewed more than 300,000 times on the ABC News Web site. A video of the Fox News host Bill O’Reilly shoving a member of Barack Obama’s staff at a New Hampshire campaign rally has drawn almost 150,000 views on YouTube.

There’s a lesson here for Madison Avenue. Unscripted, off the cuff moments have a genuine appeal. So much so people will seek this kind of content out and share it with their friends, as I’m doing now.

How DIY is your shop seems like an increasingly important question in a mediascape that needs to be fed mass quantities of video.

Dutch Elderly Make Naked Protest of Rotating Homecare

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Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government’s new policy of circulating personal helpers.

Salesgenie Pulls, Potatoes Porn, Pedophilia Bloodied

– While Salesgenie has pulled its Panda ad, Salesgenie CEO Vin Gupta told The New York Times, “Pandas are Chinese. They don’t speak German.” – A campaign for the UK’s NSPCC gets bloody with ad to curtail pedophilia and…

The Future Of 1967

Aaaaages ago, when the ‘pc on every desktop’ meme still had to be dreamed of and DOS wasn’t coded yet, a company named the Philco-Ford Corporation launched a pretty foreseeing prototype video of the technology they would see arrive in the homes of people. Philco-Ford was funny enough an aeronautical company, but the devices they’ve placed in the living room or in dad’s home office look a lot like the ones you’d see in the early Bond movies. Despite the age of the movie, things like online shopping, home surveillance, automated backups and online payments were already being discussed. The movie is estimated to be of 1967. Enjoy the flashback.

Video: Digital Life in 1967

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Obama Girl Gets Super For Super Tuesday

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Once again Barely Political’s Obama Girl is fighting for her man, Barak Obama.

Strange Foundation Says F#@k Death

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This is just too weird to pass over.

Because Robots Deserve Happy Endings Too

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Mandy sent us another video of the dancing yellow robot from those Carnegie Mellon promotions we saw. It’s strange in a meet-the-new-cult-on-the-block kind of way, but the story ends in fame, glory and success.

A Simple Idea, Well Executed

[Courtesy of Sarah Lane]

Myth of ‘Vagina Dentata’ Becomes Horror Film

Guys, prepare to squirm. Prepare to clutch your privates like you’ve never clutched them before. Here’s a movie that is sure to make you wince for the entire length of the film and every time you have sex for…

No Fancy Coffee For Ford Truck Drivers

[via Cube Mate]

Green Freaks Climb Stairs Everest-Style

Apparently because even elevators are no on green freak’s naughty list, we are now blessed with a lengthy dramatization of ascending three flights of stairs Everest-style. Please….

Andy Ducett + Derek Kirk Kim + Hidetsugu Murakami

Andy Ducett

  • Andy Ducett est un artiste (peintre, collage, installation, etc… bref de l’art plastique ;) )
  • Ce qui m’intéresse c’est les illustrations, mais le reste est assez sympa à voir et ça change de mes habituels illustrateurs ;)

Derek Kirk Kim

  • Derek Kirk Kim est un dessinateur de BD et illustrateur. J’aime pas mal le style, mais moyennement les histoires >_>
  • Il mélange dessin papier et photoshop (ce qu’on appelle généralement du mixed media)

hidetsudu murakami

  • Hidetsugu Murakami est un designer freelance japonais spécialisé dans la vidéo. Le resultat est détonant.
  • Son site est bien aussi, il est passé dans le FWA quand même :)