Firebrand to Shut Down

Firebrand, the ads-as-content TV show, will shut down, NY Times says. (Gawker says it’s already dead, although the site is still up as of this writing.)

About one month ago, there was a heated debate on AdRants about whether Firebrand would survive, and for how long. Steve Hall generously gave it 18 months. A Firebrand exec replied that “Our model proves, once and for all, that marketing can be entertaining AND effective. And that viewers will gladly watch commercials. They just don’t like to be interrupted…and won’t watch bad commercials.” She said the viewership was strong. It wasn’t.

Volkswagen: New volkswagen.co.uk site

Volkswagen: New volkswagen.co.uk site

Check out the new site: http://www.volkswagen.co.uk/

Digital Agency: Outside Line, UK

Hi Dutch mobile provider: Hi myspace

Hi Dutch mobile provider: Hi myspace

Advertising Agency: FHV/BBDO, Amsterdam, The Netherlands
Creative Director: Mark Muller, Peter Hamelinck
Art Director: Yona Hummels
Copywriter: Stef Jongenelen
Director: Steffen Haars / Cake Films
Aired: February 2008

Hi Dutch mobile provider: Hi weather radar

Hi Dutch mobile provider: Hi weather radar

Advertising Agency: FHV/BBDO, Amsterdam, The Netherlands
Creative Director: Mark Muller, Peter Hamelinck
Art Director: Yona Hummels
Copywriter: Stef Jongenelen
Director: Steffen Haars / Cake Films
Aired: February 2008

Special K: Turn

Special K: Turn

Advertising Agency: Leo Burnett, Dubai, UAE
Excecutive Creative Director: Malek Ghorayeb
Creative Director: Malek Ghorayeb
Copywriters: Chermine Assadian, Nabil Rashid, Tony French
Art Director: Thomas Derouault
Account Supervisor: Tamara Habib
Advertiser’s Supervisor: Will Brockbank
Tv Producer: Basma Almujtahed
Production Company: The Independent
Sound Production: Bkp
Post Production Company: Chimney Pot/ The Orchard
Director : Yannick Saillet

Premium Plus Kraft Canada: Fireworks

Premium Plus Kraft Canada: Fireworks

Advertising Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Art Director: Mike Sundell
Copywriter: Brent Turnbull
Agency Producer: Francesca DeRose
Director: Eddy Chu
Line Producer: Erik Wilson
Exec Producer: William Cranor
Production House: Brown Entertainment
Post Production Producer: Cathy Jefferies
Cinematographer / D.O.P: Gabor Tarko
Inferno Artist: Dominik Bochenski
Account Supervisor: Kathryn Smirle
Published: January 2008

Foster Farms: Transformation

Foster Farms: Transformation

Advertising Agency: Grupo Gallegos, USA

League Against Cancer / Week against cancer campaign: Nicco Teen

League Against Cancer / Week against cancer campaign: Nicco Teen

Advertising Agency: Soria&Grey, Bratislava, Slovakia
Art Director: Michal Mazan
Copywriter: Eva Lukacikova
Photographer: Erwin Olaf
Published: October 2007
Media: Cinema trailer

Audi: Strings

Audi: Strings

Agency: DDB Barcelona, Spain
Creative Director: Alberto Astorga
Art Director: Jaume Badía
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco López
Agency Producer: Vicky Moñino
Production company: Agosto
Director: Nacho Gayán
Producer: Toni Moreno
DOP: Paco Femenía
Editor: Fabrizio Rosetti
Post-production: Metropolitana
Music: BSO

Paso de los Toros: Kisses

Paso de los Toros: Kisses

Advertising Agency: BBDO Argentina, Buenos Aires, Argentina
Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen, A.Travieso and Vecino
Copywriter: Joaquín Espagnol
Art director: Miguel Usandivaras
Agency producers: Verónica Zeta, Carlos Cavaciocchi
Production Company: Awards Cine
Director: Felipe Gómez Aparicio, “Pancho” Varone, Nico and Martin
Producer: Fernando “Rambo” Damiano
Editor: Federico Peretti
Music: CCCI / “Lost in your eyes”
Post production Company: Awards Post
Aired: February 2008

DHL: Super Fast, Shop

DHL: Super Fast, Shop

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL: Super Fast, Service

DHL: Super Fast, Service

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL: Super Fast, Office

DHL: Super Fast, Office

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL: Super Fast, Garage

DHL: Super Fast, Garage

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL: Super Fast, Factory

DHL: Super Fast, Factory

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

DHL: Super Fast, Business center

DHL: Super Fast, Business center

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

Post Shreddies Cereal: Factory

Post Shreddies Cereal: Factory

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Benjamin

Post Shreddies Cereal: Benjamin

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Comparisons

Post Shreddies Cereal: Comparisons

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Ratings

Post Shreddies Cereal: Ratings

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007