After a week of legislative acrimony, a deal consisting of $2 trillion in federal aid finally reached President Donald Trump’s desk, where it was signed into law last Friday. While many small businesses and larger corporations are expected to jockey for more than $500 billion in loans, the airline industry was given what was originally…
With cruise ships docked in ports, air travel falling by almost half, and more than 75% of the U.S. under some form of lockdown due to the coronavirus, it’s safe to say nobody is–responsibly–traveling. And while customers are either too worried about the risks to travel or their local governments won’t allow them to go…
America’s airline industry will be getting the bailout it asked for. Congress has agreed to pass a $2 trillion stimulus bill that will help lift the economy through the disruption and turbulence caused by the ongoing coronavirus pandemic. The agreement was announced late on Tuesday evening. After partisan debate pushed the vote through the weekend,…
With the coronavirus continuing to devastate the travel industry, Norwegian Airlines and Scandinavian (SAS) Airlines announced today they would all but cease operations, each “temporarily” laying off about 90% of their workforce including pilots, cabin crew and maintenance teams. “It is indeed with a heavy heart we have to temporarily lay off more than 7,300…
Among the many surprises to come out of Wednesday night’s national televised address by President Donald Trump, the biggest was easily a travel ban slapped on most of Europe. Starting Friday at midnight, the government will suspend flights to and from the continent for 30 days. The ban affects the so-called Schengen Area–26 EU states…
Advertisers have long leveraged the aspirational aspects of travel to sell vacations, with decades of shirtless sunbathers, cerulean oceans and glowing couples shot in soft light. Since the advent of third-party cookies, travel brands have been able to deliver this messaging through the digital advertising pipes that undergird the internet in ways that are both…
Busy travelers rushing to their gates in Terminal C at Newark Liberty International Airport will soon have one less thing to worry about: waiting in line for drinks, snacks and reading material at Cibo Express Gourmet Market. That’s because that particular location will officially be cashierless starting March 16. The news comes just days after…
In the midst of the coronavirus outbreak, with more than 500 confirmed cases in the United States and climbing, the C-suites of America’s airlines want travelers to know their planes are sanitized and ready to fly. Over the past week, almost every major airline has sent a letter to ticketed travelers and members of their…
For a celebrity founder who counts 27.4 million followers on Instagram–and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform–it’s logical to assume that Shay Mitchell’s upstart company B?is sinks major money into the colorful luggage and travel accessories shots that wind up online. And why shouldn’t it?…
Even though hotel brands have gone all in on direct booking campaigns, online travel sites like Booking.com and Hotels.com continue to dominate paid search advertising, according to media research firm Kantar. Between Jan. 1 and Feb. 11, Kantar analyzed over 1,600 lodging-related Google search keywords like “las vegas hotels” and “nyc hotels” across desktop and…
In Auckland today, New York City’s destination marketing organization and its counterpart in New Zealand’s largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism. The pact, which also includes Air New Zealand, is NYC & Company’s first in the South Pacific, which means it currently has…
What’s the allure of riding a motorcycle? Is it the powerful engine, the community that comes with riding or just the ability to save precious time by weaving in-between cars in rush hour traffic? For Harley-Davidson, the goal is simply to cut through the noise in our digital lives with the growling sound of a…
The devastation of the coronavirus outbreak that originated from China continues to unfold. As of now, there have been over 1,100 reported deaths (mainly in China) due to the virus. Travel and business have ground to a halt in parts of Asia, but the good news is that the reported rate of infections is beginning…
The World Health Organization (WHO) has declared 2019-nCov, a novel strain of the coronavirus, a global health emergency. The epidemic has killed more than 1,000 people, mostly in China, and is impacting major industry events. Brands like Facebook, Sony and Intel have pulled out of the Mobile World Congress in Barcelona, and it’s unclear how…
When Gwyneth Paltrow announced that her lifestyle brand, Goop, was throwing a “wellness” conference aboard a celebrity cruise ship later this year, she joined a cadre of content doyennes. Within the last several years, the cruise ship industry has partnered with the likes of Oprah Winfrey and Martha Stewart to create branded content for each…
It was the scene where Joe Namath, double scotch in hand, famously guaranteed a victory for the New York Jets’ first and only Super Bowl Championship. It was where Peyton Manning and Drew Brees shed the monkeys off their backs and won their first rings. On Sunday, it was where Andy Reid cemented his legacy…
Hard Rock International’s first Super Bowl ad ever was as star-studded as expected. Directed by and (briefly) starring Michael Bay, the ad featured DJ Khaled as a masked bandit who steals Jennifer Lopez’s diamond-encrusted reusable cup. Lopez’s fianc?, Alex Rodriguez, also made an appearance, alongside Steven Van Zandt and Miami’s own Pitbull. The 60-second ad,…
If Americans are the world’s only citizens to have visited the moon, surely they can also make time to visit other countries right here on Earth. That’s the theme of Turkish Airlines’ 2020 Super Bowl spot, “Step on Earth.” Airing in the Big Game as a 30-second spot, the ad’s expanded version weighs in at…
In light of the grave concerns that the Wuhan novel coronavirus outbreak has raised–and the over 200 deaths of the contagious respiratory illness–the World Health Organization declared the virus a global emergency and the U.S. State Department has urged all Americans to not travel to mainland China. Brett Snyder, founder and author of the popular…
With the 737 Max 8 crisis still looming over Boeing, you’d think its only competitor Airbus would be benefitting–but the French airplane manufacturer was hit with its own bad news today. Airbus announced that it has agreed to pay $3.99 billion in global penalties over allegations of “foreign bribery”–payments made to officials to win foreign…
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