Hasta La Creative!

– fuel + life

Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Director: Sandro Rojas
Copywriter: Juan Luis Valerio
Illustrator: Sandro Rojas
Other additional credits: Pablo Rojas
Published: June 2008

Brief:
Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.

Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.

Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as “compelling”, “entertaining”, “very engaging” and “really helps to reinforce that a Hilux is unbreakable”.

Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser

If you are going to drink, please don’t drive.

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Photography Studio: Studio DL, Kuala Lumpur
Creative Directors: Adrian Miller, Edmund Choe
Art Director: Lydia Lim
Production Manager: Loke Sai Kit
Account Executive: Augustin Ng
Copywriter: Christie Herman
Photographer: Gan Wei Joo
Retouching: Simon Ong

Toyota Prius. Protect the environment.

Advertising Agency: TIEMPO BBDO, Spain
Creative director: Alberto Jaén
Art Director: Ricardo Pastor
Art Buyer: Mayte Caravias
Published: April 2008

Advertising Agency: Saatchi & Saatchi, NY,USA
CD: Neal Foard
ACD/AD: Frank Fusco
ACD/Copywriter: Tim Leake
Copywriter: Katie Jensen
Agency Producer: David Gerard
Prod Company: Uncle, Santa Monica
Director: Gavin Bowden
EP: Beth Pearson
Producer: Mark Conley

Post/Effects: rhinofx, NY
CD/VFX Director: Vico Sharabani
VFX Supervisor(s): Kathy Siegal, James McEwen
Lead Flame Artist: Brad Scott
Flame Artist: Ricky Weisman
Managing Director: Rick Wagonheim
VP of Production: Camille Geier
Producer: Linda Gallagher

Editorial: Blue Rock, NY
Editor: Aaron Dunkel
Assistant Editor: Bryan Andes
Producer: Jesse Schwartz

Telecine: The Syndicate
Colorist: Marshall Plant

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
3D: Walee
Published: 2008 April