Sep
09
Sep
09
Thom Yorke – Harrowdown Hill
Posted in: UncategorizedRetour sur ce magnifique clip produit et réalisé pour “Harrowdown Hill” dans le cadre de l’album solo du leader et chanteur de Radiohead : Thom Yorke. Un clip sorti en août 2006, dirigé par Chel White et le studio Ben Image Lab. Une technique très réussie, à découvrir dans la suite.
Previously on Fubiz
Sep
09
FHM slashes November issue cover price
Posted in: UncategorizedLONDON – FHM, Bauer Media’s flagship men’s monthly title, is dropping its November cover price by £1.40, to £2.50, in an effort to reclaim its mantle as the biggest selling men’s consumer paid-for title.
Sep
09
BBC to review its ‘focus’ for the future
Posted in: UncategorizedLONDON – The BBC Trust chairman, Sir Michael Lyons, has published an open letter to licence-fee payers hitting back at last week’s criticism from James Murdoch, calling for the licence fee to be reduced.
Sep
09
The Media Week podcast – News Int, The Economist, CRR and an agency round-up
Posted in: UncategorizedMike Anderson’s departure from NI, charging for content at The Economist, a new CRR system and some major agency account moves are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and John Reynolds.
Sep
09
Vaseline celebrate 40th anniversary in Superdrug
Posted in: UncategorizedLONDON – Unilever has launched an experiential campaign around the 40th anniversary of the introduction of its Vaseline range.
Sep
09
Clear Channel in deal to promote new Versace fragrance
Posted in: UncategorizedLONDON – Designer brand Versace has signed a six-week outdoor campaign to promote its new women’s fragrance Versense exclusively on Clear Channel Outdoor sites.
Sep
09
You Can’t Be All Things to All Clients
Posted in: Uncategorized
My partners and I continually discuss what makes us different. This is a good thing. We understand the importance of agreeing on our reason for being. But there is a more critical thing we've learned from these discussions. Before we can answer how our agency is different, we must know what truly constitutes being different.
Sep
09
Hugh Hefner Still Gets The Girls. Well, At Least in Commercials
Posted in: Uncategorized
There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life’s material pleasures. And any woman he wanted.
Sep
09
Vitaminwater | Flavorcreator Facebook app
Posted in: Uncategorized
A água vitaminada VitaminWater é líder de mercado nos EUA, no segmento das águas funcionais e já foi introduzida em países como Austrália, Reino Unido, Portugal e Japão.
Investindo pesado em comunicação alternativa, a Vitaminwater está se voltando agora para os fãs no Facebook a fim de encontrar um novo sabor para suas águas vitaminadas.
O “Flavorcreator” Facebook app foi lançado esta semana e vai até 20 de outubro.
Esta primeira fase, a empresa vai “escutar” as conversas no FB e no Twitter sobre quais os sabores mais almejados. Depois disso, a empresa vai diagnosticar quais as vitaminas e minerais os consumidores preferem, em um questionário integrado no FB. Finalmente, os fãs vão ser chamados para desenvolver um nome e o design da embalagem.
O novo sabor concebido graças ao crowdsourging será lançado em março de 2010.
.
.:: Com fonte do Brandweek
Sep
09
BBC chief Lyons opposes moves to share licence fee with commercial media
Posted in: UncategorizedLONDON – BBC Trust chairman Sir Michael Lyons has taken the unusual step of writing openly to licence fee-payers, outlining his “concern” at moves to share the fee with commercial rivals.
Sep
09
Ancestry.co.uk launches TV push aimed at over 45s
Posted in: UncategorizedLONDON – Ancestry.co.uk, the family history website which allows people to discover their ancestors, is to launch its first ever TV campaign next week.
Sep
09
Sky closes motoring site to focus on news, sport and entertainment
Posted in: UncategorizedLONDON – Sky is to close its motoring site as it streamlines its online business around its most popular websites.
Sep
09
National Preparedness Month Preps Us For ‘2012’
Posted in: Uncategorized
We’re diggin’ this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month.
Sep
09
Google targets kids: 5 million sign up to education apps
Posted in: UncategorizedLONDON – Google has revealed that its Apps Education Edition is being used by more than 5 million students in more than 145 countries, marking a 400% increase on last year.
Sep
09
Giant Woman + Luxury Condos = Fail
Posted in: Uncategorized
Sep
09
Salary survey: marketers defy downturn with pay and bonuses
Posted in: UncategorizedLONDON – Despite the economic slump, marketers have enjoyed pay rises of 3.3% over the past 12 months and the forecast for the year ahead is 3%, according to Croner Reward’s latest Marketing R£wards research.
Sep
09
Clean car, dirty coïncidence / Doit-on passer l’éponge?
Posted in: Uncategorized| THE ORIGINAL? TV Commercial for Heart 106 FM – 2008 Agency : Clemmow Hornby Inge (United Kingdom) |
THE ORIGINAL? TV Commercial for Sky Radio 101 FM – 2008 Agency : Unknown ? (Netherlands) |
| Comment se faire mousser deux fois avec la même idée? Plan par plan ces deux films sont quasi identiques! Et pourtant ce sont bien deux radios différentes dans deux pays différents. Pour écouter les commentaires de Mercedes Erra (Euro RSCG BETC) sur cet exemple lors de son passage dans le Live Media Pub sur NRJ Paris : Cliquez-ici |
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Sep
09
Work Club redesigns organic baby food brand Plum
Posted in: UncategorizedLONDON – Creative agency Work Club has redeveloped the website of organic baby food brand Plum, giving users access to baby food recipes, an online store and an online community where they can interact with each other.
Sep
09
China’s media set to benefit from lift in ad spend
Posted in: UncategorizedLONDON – China’s media industry is set to benefit from a stronger than anticipated lift in national advertising expenditure this year, after its economy has proved more resilient to the global downturn than previously predicted, according to a GroupM report out today.
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