LONDON – The Department of Health will tonight launch its latest anti-smoking campaign, featuring children urging their parents to quit while they watch their favourite TV show.
NEW YORK (AdAge.com) — Sometime soon a new world will emerge where virtually every digital interaction is tied to a location and the information you're seeking will be at your fingertips, whenever and wherever you're looking for it. Location is one of the key ingredients to more meaningful digital interactions and brands need to quickly ask themselves what their mobile experiences look like.
NEW YORK (AdAge.com) — Ad Age talked with Bruno Uzzan, CEO of Total Immersion, a developer that's worked with augmented reality since 2001 and recently created the Topps baseball-card application that integrates players' 3-D avatars with traditional trading cards. He discussed challenges of mobile AR and how marketers should be thinking about this promising technology.
SAN FRANCISCO (AdAge.com) — You've built a shiny new iPhone app, and now it's sitting proud in the App Store — along with more than 65,000 others. As if conceiving a useful app and building it weren't enough, now the question is: How do you get people to notice it, download it and actually use it continuously?
NEW YORK (AdAge.com) — It was only a matter of time before someone figured out a way to enable shopping in what is arguably Facebook's most valuable real-estate: the newsfeed. In this case, that someone isn't Facebook but Alvenda, a Minneapolis-based startup that has already been moving retail stores into banner ads and letting people make purchases directly from the ad units.
LONDON (AdAge.com) — For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.
NEW YORK (AdAge.com) — In an interview with Advertising Age, Richard Gerstein, senior VP-marketing at Sears Holdings, talked about why cutting $94 million from his budget isn't that big of a deal, why recession-friendly advertising is more reflective of core brand positioning rather than a reaction to the economy, and why the Sears store experience isn't as bad as critics say.
BATAVIA, Ohio (AdAge.com) — Agency performance evaluations are becoming almost universal among major marketers, but they are far less likely to be conducted for digital, PR, direct and multicultural marketing agencies, according to a survey of members of the Association of National Advertisers. But for creative agencies — especially those with large accounts — the heat's still on.
With or without pay walls, with or without events, salons and corporate sponsorships, with or without community-oriented websites, newspapers are going to do two things: survive and diminish.
As autumn approaches (it begins next Tuesday in North America and much of Europe), a moment of silence, please, for one of the most poignant media moments of the summer: the birth of the "hate beat."
Nunca a geração conteúdo foi tão bem gratificada. Imagina só: U$ 5 milhões de doletas é o prêmio que será destinado ao criador do melhor comercial para Doritos. A premiação faz parte da próxima edição do tradicional e polêmico concurso “Crash the Super Bowl“, evento anual que concede prêmios em dinheiro aos criativos autônomos que sonham em ver seus próprios trabalhos veiculados no horário mais nobre da televisão americana.
Ano passado, o prêmio máximo de U$ 1 milhão foi dado ao Dave e ao Joe Herbert, dois irmãos desempregados de Batesville – Indiana, EUA. No comercial, que custou apenas U$ 2 mil, aparece um executivo quebrando uma vending machine com uma bola de cristal, após prever Doritos de graça pra todo mundo do escritório.
Outra novidade da próxima edição é que serão 3 comerciais finalistas, diferente das edições passadas, que eram apenas 2.Como vai funcionar: A partir do dia 21 de setembro os norte-americanos já poderão submeter seus vídeos em (www.crashthesuperbowl.com) e torcer pela escolha do júri, que vai selecionar seis finalistas em janeiro de 2010. Após a escolha do júri, os internautas escolherão os três melhores comerciais que irão ao ar durante os caríssimos intervalos comerciais do Super Bowl.
Quando: A final do Campeonato de Futebol Americano (Super Bowl) acontece no dia 7 de fevereiro, em Miami.
:: Original do USA Today
(TrendHunter.com) In a world of global consciousness, where chaos reigns supreme and worldly events fill the minds of the many, emerges a modern style. Armageddon style is a blend of glam and grunge; of color and texture.…
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Advertising Agency: Fortune Promoseven, Abu Dhabi
Creative Directors: Moh’d Khatib, Moh’d Ali
Art Director: Moh’d Khatib
Copywriter: Moh’d Ali
Via [Ads Of The World]
(TrendHunter.com) The fashions featured at the Christian Siriano Spring 2010 runway at New York Fashion Week were absolutely show-stopping. Using Mediterranean travel as his inspiration, Siriano used oceanic and volcanic…
(TrendHunter.com) ‘Rough Cut’ in LA Times Magazine is the exact sort of menswear editorial I’ve been dying to see. No pastels, short shorts or mesh here–just rugged men’s fashions for the Everyman. Stylist James Valeri…
(TrendHunter.com) It’s clear that Victoria Bartlett was inspired by the human body for her VPL Spring 2010 collection. With straps, sheers and strategically-draped cutouts aplenty, the line seamlessly showcases our anatomy…
(TrendHunter.com) A simple frame takes an everyday object and turns it into a quirky and interesting art piece. These photos show how cameras become more interesting than photographs, and how something as everyday as a…
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