MINNEAPOLIS (AdAge.com) — Maybe Michael Moore should have jumped up on stage and protested the top prize going to the Israeli film "Lebanon" at last week's Venice Film Festival. It may not have helped his image, but the controversy may have helped "The Jay Leno Show," as Moore talking about his latest documentary didn't have quite the same sizzle as Kanye West's teary appearance on the program premiere the night before.
My blog topic this week is "Not That Anybody Cares, but I Was Just Thinking About the Future of Advertising Agencies." Let me assure you I have not been influenced by facts or research.
GoMobo is a New York-based startup that lets restaurant customers order ahead via a website or through a text message. It works with a number of national quick service restaurant chains and their affiliates including Wawa, Subway, Dunkin' Donuts, Papa John's, Quiznos and Krispy Kreme, as well as many independent restaurants. Its "skip the line" premise is a great example of how retailers can use mobile to provide value and utility to their consumers.
A agência W3haus, de Porto Alegre, instalou na cidade o que proclama ser o primeiro outdoor com conexão Wi-Fi do Brasil, quiçá, do mundo.
Como você pode ver pela imagem, o lugar não é tão glamouroso quanto aquela cafeteria na esquina do seu trabalho, nem tem garçonetes que passam servindo quitutes, mas bem, pelo menos a conexão é de graça. Eu também não recomendaria fazer isso se você quiser continuar chamando o notebook de seu.
Aqui em São Paulo os outdoors não são mais bem-vindos, mas já que eles continuam existindo por aí, que pelo menos sirvam pra alguma coisa. Fica a dica.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Fernet 1882 is trying to steal market share from the dominant Fernet Branca spirits brand with a host of guerrilla stunts, clever ad campaigns, and big publicity plays.
As health-care ad spending nears $100 million and the president makes his rounds on most of the talk shows, is it possible that the American media consumer is on the verge of a health-care overload? Now I know between cable TV, Facebook and a good book (on your Kindle, of course), there are plenty of ways to escape this media onslaught, but it's getting harder to do so and soon may become impossible.
Recently my colleague Peter Kim and I found ourselves in close contact with a "social media expert." The problem was this expert was sucking in the feed of my blog without permission, attribution and had more holes in his resume than a slice of Swiss cheese. So how do you separate the social media snake oil from the vinegar?
(TrendHunter.com) The illustrations and computer-created graphic arts of Raphael Vicenzi of Belgium are strikingly morbid and uniquely feminine. Each spews a mixed message of lost hope and cynicism complimented by warm,…
LONDON – Sony Europe has shortlisted Naked Communications, Anomaly, 180 Amsterdam, Engine and the incumbent, Fallon, for its £50 million pan-European advertising account.
Don’t have any good nude pictures of yourself (or your friends) to send to your lover or post on Facebook (to embarrass your friends)?
“Your check bounced. I’ll need that pacemaker back. The only thing they can’t take away from you is a delicious meal.”
Advertising Agency: Leo Burnett, Brazil
Direção de arte: Renato Butori
Redação: Christian Fontana
Direção de criação: Ruy Lindenberg
Art buyer: Mauro Moura
Ilustração: Rafael Silveira
For those who are into driving and obsessively cataloging their excursions social media style, BFGoodrich has launched Nation of Go.
Advertising Agency: JWT, Chennai, India
Executive Creative Director: Senthil Kumar
Creative Director: PK Prasad
Art Director: PK Prasad
Copywriter Zena desilva
Illustrator: PK Prasad
The French Actress Lou Doillon is naked in this video tape for Givenchy. She is the daughter of Jane Birkin and Jacques Doillon and she is naked for money! Advertiser: Givenchy
Diffusé dans les liens “Quick Links” du site, voici la découverte de cette idée originale : des exemplaires de cartes de visites utilisant comme technique un papier thermosensible. Un projet de l’agence Murmure composé de Julien Alirol, Paul Ressencourt et Simon Roché.
Plus loin : voir les précédentes sélections de cartes de visites.
NEW YORK (AdAge.com) — Rupert Murdoch's new weekly pricing plan for The Wall Street Journal's mobile app looks steep, but it should help reinforce the value of subscribing to the mothership.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
