(TrendHunter.com) Phone calls can be too direct, emails too cold but embarrassing cakes—those will get the job done! In other words, if you don’t know how to say it, bake a cake—and write your disagreeable message on it.…
NEW YORK (AdAge.com) — ABC, Sprint and Lexus are conspiring to get people talking about the new ABC drama "Flash Forward" even when it's not on the air.
NEW YORK (AdAge.com) — Craig Calder is the first to admit that his company's marketing is far from flashy. But in Travelzoo's case, flashy marketing doesn't ring the cash register. That's because the travel-deals publisher has found success with very simple strategies: word of mouth and targeted online campaigns.
LONDON – The NSPCC has launched an interactive version of its Children’s Friend supporter magazine with the aims, it says, of saving funds and “increasing engagement with the cause”.
“Got flu?”
Advertising Agency: Trampolim Comunicação, João Pessoa, Brazil
Creative Director: Bob Ferraz
Art Director / Illustrator / Photographer: Gustavo Frazão
Copywriter: Bob Ferraz
Released: June 2009
LONDON – Database giant Acxiom is venturing into Saudi Arabia and the Middle East by agreeing to buy DMS (Direct Marketing Services) in Saudi Arabia and the United Arab Emirates.
SHANGHAI (AdAge.com) — Adidas appeals to two passions among urban Chinese youth — the internet and basketball — by bringing two NBA stars to China. The company's unprecedented digital initiative included China's first live interactive online TV show.
LONDON – HM Revenue 8 Customs (HMRC) has appointed Rapier to a direct marketing brief looking at changes to VAT regulations, following a pitch handled by the COI.
Note to self: Don't ask people to send in photos of their dogs the same week of Advertising Week.
NEW YORK (AdAge.com) — Monster.com has selected Omnicom Group's Porter Novelli as its U.S. PR agency of record after a review that included sibling Omnicom Group shop Fleishman-Hillard, Interpublic Group of Cos.' Weber Shandwick and independent Edelman.
LONDON – The Government wants to push through its controversial £6-a-year broadband tax before the General Election, despite opposition from the Conservative Party.
LONDON – The BBC Trust has been accused of arrogance by a cross-party group of MPs for ignoring their concerns about the expansion of the BBC’s commercial operations.
Four global brands were honored for their social responsibility initiatives at the Advertising Club's sixth annual Stars of Madison Avenue luncheon Sept. 21. The event, running on the opening day of Advertising Week in New York, celebrated work by General Electric Co., Johnson & Johnson, Microsoft Corp. and Sears.
L’équipe de Visual System se compose de 4 artistes numérique (image, son, arts plastiques) et de 3 ingénieurs spécialistes de la programmation et des jeux videos. A découvrir dans la suite, plusieurs expériences de création retraçant les différents projets du collectif.
Ci-dessus une installation pour l’édition 2009 du festival Scopitone à Nantes. Le collectif est composé de 4 artistes : Olivier Pasquet, Djeff Regottaz, Bastien Ribeiro, and Valère Terrier.
NEW YORK (AdAge.com) — After more than 30 years at Ogilvy, Bill Gray, the shop's North American vice chairman and one of adland's bold-faced names, will retire at the end of the month, thereafter lending a hand to London-based CHI & Partners as it aims to establish a U.S. foothold.
LONDON – On the same day that Yahoo!’s redesigned homepage went live, Google has launched a creative tool that allows internet users to annotate websites and share their efforts with others.
A Starbucks está lançando nos Estados Unidos seu 1º aplicativo oficial de iPhone com localizador de lojas (store locator) e menu information, e está testando um 2º aplicativo que vai permitir o cliente usar o telefone para comprar e pagar por produtos Starbucks – também via QR Code. Confiram o vídeo de lançamento:
O desenvolvimento e os testes dos aplicativos são resultado de um ótimo feedback que a marca obteve através da sua rede social My Starbucks Idea, serviço online voltado especialmente para consumidores que sugerem novidades para a rede.
:: Com fonte do WSJ
LONDON – Lightspeed Research has appointed Andrew Cayton as chief executive officer of its EMEA business, replacing David Day, who was promoted to president and global chief executive.
LONDON – Italian beer brand Peroni Nastro Azzuro has launched an on-pack promotion on the back of its tie-in with kitchenware brand Alessi.
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