Akatu Institute for Conscious Consumption: Artistic intervention

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“More cities. Less forests.”

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009

Akatu Institute for Conscious Consumption: Cities, Car, Pollution

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“More pollution. Less life.”

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009

Chewing gum and helium video experiment

In this video some young chaps are making chewing gum bubbles with helium!

Jul Mat Showreel

Auteurs de l’excellent clip non-officiel de Metronomy – On the Motorway, voici le court showreel du duo Julien Lassort et Matthieu Burlot ainsi qu’une expérimentation de carte de visites en QR code. A découvrir en vidéos dans la suite.



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Une carte de visite interactive : au recto, les informations sous écrites sous forme de mots mêlés, et sur le verso un accès direct au showreel est possible grâce au QR code et à un téléphone 3G.

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Portfolio de Jul & Mat.

Previously on Fubiz

Imagine Publishing to launch rival magazine to BBC Focus

LONDON – BBC Magazines’ BBC Focus will face a new rival science publication next month, when specialist publisher Imagine Publishing launches How It Works.

Sky to unveil AdSmart on Sky Player in new year

LONDON – Sky is to launch a targeted ad offering, Sky AdSmart, around its on-demand service Sky Player early next year, with the service set to go live on its linear satellite TV platform in early 2011.

AOL ditching Tacoda and Quigo brands in ongoing revamp

LONDON – AOL Advertising is to ditch two of its high-profile brand names, Quigo and Tacoda, as its new strategy under recently installed global chief executive Tim Armstrong emerges.

Drunkovation – Church Bars, Bar Bingo and Booze Phones (THTV)

(TrendHunter.com) Booze phones, Church Bars and Drunk Bingo – Today we hunt Drunkovation

10. Look it’s a flask! No, it’s a phone! Wait, it’s the Cheers’ Mobile Eco Phone that Runs on a Booze Capsule. Just what I’ve always…

Funny Vehicle Modifications – DIY Customization Results in Hilarious Custom Cars (GALLERY)

(TrendHunter.com) These days, DIY projects are everywhere and people are customizing everything from their clothing to their vehicles (as is evidenced by these hilarious custom cars).

Some of these “interesting” choices…

Flamboyant Parenting Ads – Sexy Advertisements Bring in Attention to ‘Parenting 101’ (GALLERY)

(TrendHunter.com) Parenting has never been so exciting before. Eye-catching ads by Nicole Weiner feature images that were never meant to be paired with parenting.

The ads reach out to distressed parents or even people…

Colorful Smokey-Eyes – Just Cavalli’s Spring 2010 Milan Show Features Purple-Lidded Eyes (VIDEO)

(TrendHunter.com) Earlier this week at Milan’s Fashion Week, Just Cavallis Spring 2010 collection saw the razor thin models strutting the catwalk, made-up in a purple tinted version of the infamous smokey-eye.

The purple-lidded…

Wall Clock

Une belle horloge murale à personnaliser soi-même. Conçu par Michael Rösing et le studio Radius Design, elle s’articule auteur de plusieurs éléments fixes comme les aiguilles, à placer en fonction des goûts et de la surface sur le mur. Disponible en aluminium et acier.



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Previously on Fubiz

How Can We Fix Online Display Advertising?

NEW YORK (AdAge.com) — On Oct. 13 at the Making Online Advertising Better event in New York, all the important players in the digital-ad ecosystem — publishers, creatives, ad buyers, academics, optimizers, technologists and measurement wonks — will convent to offer their take on how to raise the game in the space.

Cleveland Brown (Not Cleveland Browns) Cuts Into NFL Lead



MINNEAPOLIS (AdAge.com) — Guys are used to watching the Cleveland Browns on Sundays. It seems they like Cleveland Brown, too. Or at least his character, as Fox's program premiere of "The Cleveland Show" delivered a 4.9/12 rating and share in the ad-centric adult 18-49 demographic in the Nielsen Fast Affiliate ratings (final live + same day data will be released Tuesday), which makes it the highest-rated scripted series debut for the fall season.

Ebony Has Evolved, but Will It Be Enough?


Trying to swim upstream in the river of Economic Downturn, with a smart team, Ebony never launched a "new Ebony," indicating to a younger audience that it's now more than just something to read at grandma's house.

Axe usa SMS para completar anúncio impresso

Um anúncio impresso para o lançamento das linhas Axe Day e Axe Night, no Uruguai, aparecia incompleto. Esse era o começo para o que o Gizmodo chamou de melhor uso de SMS na publicidade até hoje.

A peça diz: “Para completar esse anúncio, envie a mensagem AXE para 2345 depois das 21h.”

Momentos depois, o usuário recebe uma mensagem multimídia no celular contendo o restante da imagem. A criação é da agência Lowe Ginkgo, de Montevidéu.

Axe SMS

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Seeking ROI? Kick-start Efforts With Pilot Projects


As we researched for our new book, we found that there are marketers at companies such as Kellogg Co., Unilever and LG who have overcome barriers to increasing marketing ROI. And one thing that they all have in common is that they kick-started their efforts with pilot projects.

Mobily TVC featuring Al Hilal football team

Advertising Agency: Impact BBDO, Riyadh
Creative Director: Ahmad Beck
Art directors: Michel Zouein, Ahmad Beck
Account Manager: Haissam Kaiss
Production House: Deja Vu
Director: Marc Chalhoub

Via [AdsoftheWorld]

Oddly Eccentric Dating – Weird Dating Websites Prove There is Someone for Everyone (VIDEO)

(TrendHunter.com) With such catchphrases as “why toke alone,” weird dating websites prove that there really is someone for everyone.

These weird dating websites feature dating for like-minded people and include profiles…

Rude Parking Notes – Novelty Parking Tickets Call People Lousy Drivers (GALLERY)

(TrendHunter.com) Parking tickets are not just for the uniformed; when you see bad parking or just plain auto idiots, you can now say something. The novelty parking tickets let you get your point across without resorting…