Hasta La Creative!

If you don’t mind robots swearing at each other while bitching about the creative process you’ll love this cheeky-ish video pimping xtranormal Text-to-Movie software.

The Geiko Gecko tries to steal some limelight from Judson Laipply in a remix of his The Evolution of Dance video.

I have never been a fan of pancakes, nor American football, but the following commercial really caught my attention after I noticed a couple of not-too-subtle changes had been applied to make it "relevant" to the U.S. Hispanic market.

Starbucks is coming out with instant Coffee and calling it Via. Apparently, Starbucks wants to “prove they care” by providing an affordable alternative for the masses of coffee drinkers who would love to drink the seemingly addictive Starbucks coffee but cannot afford to acquire the four-dollars- a-cup habit.

Now the Starbucks empire plans to offer instant-coffee mix for only a buck a cup.  According to CNN, the Seattle-based coffee powerhouse is attempting to compete with companies such as McDonald’s and Dunkin Donuts.  I wonder if they’ll be putting a playground into new Starbucks locations and offering cheap caffeine-infused burgers beside the expensive brownies in their display cases, too.

Starbucks chairman, Howard Schultz, explained that instant coffee actually accounts for approximately 40% of coffee sales globally. Starbucks clearly wants a piece of that action and is making the claim they are finally ready with a project that has been in the works for about 20 years and was the development of a micro-grind technology to preserve the flavor of freshly ground coffee.

Now that their mission of defeating the nature of the coffee bean has apparently come to successful fruition, they will be offering instant-coffee packets at Starbucks locations around the nation and in airports, hotels, and outdoor-camping retailers.

One has to wonder at the hilarity of the ad campaigns to follow the production of Via. Perhaps they will show desert-dwellers in the middle of the Sahara enjoying a fresh cup of delicious Starbucks coffee or sad college students who are about to fall asleep while writing term papers but suddenly realize that they have a dollar in their pocket. Images may be displayed of a Starbucks parking lot filled with rusty, old cars, and the commercial musical score will share the sound of a non-eco friendly vehicle whose muffler is coughing and sputtering out large clouds of smoke.

Certainly the television and Internet video opportunities are endless for marketing their new attempt to drive the public who would normally pull in and grab an Egg Mcmuffin and a cup of joe.

Now, you’ll type “buy cheap coffee” or “can’t afford coffee” or ”instant coffee that doesn’t suck” into an Internet search engine, and Starbucks will be displayed first and foremost among their new counterparts in the instant-coffee arena.

Alicia Crowder is a web content writer, copywriter, ghost writer, and book author who has been published for over 15 years in various journals and online websites.  She is also the owner of the SEO Web Content Writing Solution, based in Houston, Texas and partnered with other national SEO firms.

LONDON – Diesel has released a new internet film, a year after its cartoon-porn film went viral around the globe.

Crispin Porter & Bogusky's Alex Bogusky has posted some career advice for students (or anyone else) thinking of entering the ad industry.

LONDON – The familiar cry of ‘Taxi!’ on London’s streets could become a thing of the past, with the launch of a new Twitter booking service.

My partners and I have frequently talked among us about the agency's brand. We've examined what we do at work that makes us most happy. We've looked at our clients that are most pleased with our work. We agreed what we are about and we then assumed that we had adequately communicated that message to the staff. Basically, we made the same mistake most of our clients had made before hiring us. We believed in clairvoyance.

Em mais um capítulo da história atual entre jornalismo e novas mídias, a CNN enfim fez a sua decisiva entrada no universo mobile. O aplicativo para iPhone, já considerado o mais bem desenvolvido no segmento de notícias, foi lançado hoje na App Store custando US$ 1,99.

Além do que se espera de uma boa ferramenta de notícias, como a integração com o conteúdo da CNN.com, interface, customização, video streaming, etc, o aplicativo tem alguns pontos que merecem ser destacados.

Primeiro, a decisão da CNN de cobrar pelo download, frente as diversas alternativas gratuitas, como a do New York Times, por exemplo. Segundo ponto é que mesmo sendo uma ferramenta paga, a CNN vai explorar a venda de publicidade dentro do software. Aliás, é esse “detalhe” que está rendendo críticas ao aplicativo.

A grande maioria dos 80 reviews até agora são positivos, mas quem reclama deixa claro que não quer pagar e ainda ser obrigado a encontrar propaganda entre a leitura das notícias.

Por fim, outro destaque do aplicativo, e certamente o mais importante, é o incentivo e facilidade do jornalismo cidadão. A seção iReport permite que os usuários façam upload de fotos, vídeos e notícias diretamente do iPhone para a CNN, um conteúdo que poderá ser utilizado pela equipe de jornalistas nas matérias principais da rede.

Para comprar o aplicativo, acesse esse link diretamente para a App Store.

Post originalmente publicado no Brainstorm #9
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LONDON – In a fresh push to meet the 2015 analogue radio switch-off target date set in the government’s Digital Britain report, the radio industry has united to form a consumer-facing brand.