Après The Girl And The Robot, voici le nouveau clip du groupe norvégien Röyksopp, réalisé par le duo Andreas et Filip Nilsson. A noter la participation de la chanteuse de The Knife, Karin Dreijer Andersson. L’album “This Must Be It” sortira le 2 novembre prochain.
Voir les autres clips de Röyksopp
(TrendHunter.com) Photographer Greg Kadel captures model Eniko Mihalik in Numero 107 for the magazine’s October 2009 issue. The Hungarian model also graces the cover of the issue wearing a flame-red coat and heavily lined…
NEW YORK (AdAge.com) — Conde Nast told shocked staff that it was closing Gourmet magazine, Cookie, Modern Bride and Elegant Bride, surpassing expectations of perhaps one or two shutdowns as a result of McKinsey's analysis. The shutdown of titles across the Conde Nast portfolio this morning demonstrated, even more than arrival of the McKinsey consultants hired to deflate the company's massive spending, that the polish was off the luxury publisher.
We’re already over a week late on this but…Starbucks recently launched it’s new VIA product yesterday.
“Because shoes matter.”
Advertising Agency: BBDO, Moscow, Russian Federation
Creative Director: Mihai Coliban
Art Director: Holger Paasch
Copywriter: Victor Sokolov
Designer: Sergey Egorov
Art Buyer: Marina Shponko
Photographer: Carioca
Published: February 2009
Recently, I watched “ 100 greatest hits of YouTube in 4 minutes,” and afterward, I immediately had three thoughts: 1) Hmm, I hadn’t seen all of those, so maybe I’m not as interweb-urbane as I thought I was; 2) How is it possible that people have watched drivel like a baby biting a toddler’s finger 60 million times? and 3) what can I infer from this swab from pop culture’s cheek as I continue perpetrating advertising? After a few viewings, I came up with seven ideas:
1. Slapstick never gets old. The Three Stooges were doing it since the beginning of Hollywood, but bike crashes, faceplants, jumps, and asking if things will blend, it’s still a great way to get attention. But once you have those eyeballs, you better be selling something relevant, like health care, stunt bike instruction, or table-dancing classes so Scarlet doesn’t take another tumble. We’ve all felt ripped off by the ad that ensnared us with shtick, then slapped us with the shill.
2. Sometimes cheezy is the right ingredient. How many years has Rick Astley been sneaking up on us unawares? Not to mention Snuggies, the late Billy Mays, and other so-wrong-it’s right singers and pitchmen? I’m not saying you have to like it. I’m just saying millions of us can’t help watching it.
3. Pet tricks rule. Sleepwalking dogs, curious cats, loving lions, dramatic chipmunks–whether we’re pet people or not, we love watching furry, fanged, and feathered escapades. eTrade’s chimps Super Bowl spot from a few years back, and the more recent Cadbury Gorilla show how effective a well-placed primate can be.
4. Kids are funny. Novocained out, biting fingers, delivering oddly self-aware monologues to the camera, or, of course, saying bad words. It’s an old device in the persuasion business, but tens of millions of views don’t lie: out of the mouths of babes can come the meme that sweeps the nation.
5. We may not like dancing, but we sure like watching others do it. Suave or stupid, sexy or stumbling, krumpers to presidents, we can’t take our eyes off of folks busting a move. A lot of great ads, like Levi’s “crazy legs” and the Nike soccer and basketball “freestyle” spots, brought this same basic idea to life with impeccable production values.
6. We want to get bowled over by greatness. Paul Potts and Susan Boyle from Britain’s “Got Talent” stand out as recent titans of YouTube, but in a world where many of us don’t do anything more unusual than maxing out on the bench press or keeping kids from killing each other in the back of the car, encounters with the exceptional still stop us in our tracks.
7. Even if you hate pop music, you better keep up with it. If checked YouTube’s most popular yourself, you’ll know that this isn’t really them, it’s “YouTube’s top 100, not including music videos.” If this clip were re-cut to reflect reality, it would sound more like a mish-mash of pop and hip-hop from the last five years; 36 out of the top 50 are professional music videos (I wouldn’t count OK GO), and Michael Jackson is the exception in a crowd of flavor-of-the-month entertainers.
Now if you’ll excuse me, I need to get back to the Miley Cyrus/Avril/Jonas Brothers playlist I’ve got on repeat for inspiration.
New film from Amnesty International for nuitsdamnesty Advertiser: Amnesty International Agnecy: Rapp France
Une belle campagne pour la compagnie de transports et de stockage Pak-n-Stor. Une baseline simple “We deliver. You pack. We store” et une idée de l’agence canadienne TAXI Calgary. Le tout sur une direction artistique très réussie de Kelsey Horne. D’autres visuels dans la suite.
NEW YORK (AdAge.com) — Few TV content producers can top Ken Burns for the worldwide acclaim and audiences his work has drawn. Over the past 30 years, Burns has produced 20 major documentaries — some of them as long as 18 hours. And, beginning with his 1990 "The Civil War," they have also included some of the most remembered media events of the entire age of TV. Burns appeared at the Grand Hyatt New York last week to be honored in the seventh annual "Giants of Broadcasting" awards ceremony.
(TrendHunter.com) The gowns in the Morgan Boszilkov Natural Bridal Collection stand apart from other wedding dresses I’ve seen for two primary reasons: they’re eco-friendly and multifunctional. The two designs I’ve featured…
Maybe you have noticed on the top of this post a "connected" button… Let me explain you what it is: SmallRivers is a new technology that allow you to create rivers for your blog’s topics. First of all you need to create an account here, it takes literally 1 minute. Once you’re […]
La marque Novation nous présente un contrôleur midi intitulé Launchpad, spécialement conçu pour les utilisateurs d’Ableton Live. Il possède 64 pads rétroéclairés et multicouleurs, et permet de mixer en live ou de contrôler des samples assignés au Drum Track. Il sera distribué au mois de novembre au prix de 199$ !
Dans le même esprit : Yamaha Tenori-On
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephane Xiberras
Creative: Eric Astorgue
Agency Producer: Isabelle Menard
Director: Matthijs van Heijningen
Production: Soixan7e Quin5e
Post Production: Mikros Image
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stephane Xiberras
Creative: Eric Astorgue
Agency Producer: Isabelle Menard
Director: Matthijs van Heijningen
Production: Soixan7e Quin5e
Post Production: Mikros Image
The new video animation for Coke Zero is starring a King in a happy Kingdom… Advertiser: Coca Cola Zero Agency: Ogilvy Argentina
In this video we can follow the growth of the boobs from a teenager to the adult age passing through pregnancy… Advertiser: Pink Ribbon Magazine Agency: Grey Amsterdam
NEW YORK (AdAge.com) — There could be something more than just periodic consolidation afoot in the current wave of talks: namely, a realization that media companies need to tamp down their reliance on ad dollars to support the content they make, and instead focus on getting consumers to foot the bill.
NEW YORK (AdAge.com) — Facebook and Twitter get all the attention, but Yahoo, AOL and Microsoft, all onetime winners in their respective categories (portals, internet access, operating systems), are out to remind the world they're still the heavy-hitters on the web.
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