H&R Block is offering a new program, "Dollars and Sense," to teach personal finance management to high school students. The program is giving away more than $1 million in grants, with 2,000 schools already signed up.
NEW YORK (AdAge.com) — CBS seems to be making a concerted effort to maintain sizable audiences for its schedule by building programs with concepts its viewers already find familiar. "NCIS: LA," a West Coast tweak on the long-running original "NCIS," appears to be the most-watched freshman program of the infant 2009-2010 season. And advertisers like the spin-off, too.
It’s not as if the Diversity in Advertising drum hasn’t been beaten to death but, maddeningly, it’s still an issue.
LONDON – Halewood International is to sponsor the British Comedy Awards as part of a £3m Christmas push for its Crabbie’s Alcoholic Ginger Beer
LONDON – Tobacco point of sale displays and cigarette vending machines are close to being banned after MPs voted to support the proposals set out in the Health bill.
LONDON – Procter & Gamble president and CEO Bob McDonald has told company share holders the company will drive business by touching and improving more consumer’s lives in more parts of the world.
“Not only am I a terrible copywriter but my client actually approved this shit.”
Wow. This goes way back. We thought the days of Million Dollar Homepages knock offs were over.
Une décoration d’intérieur interactive avec cette idée de mur entièrement souple, gardant les empreintes et interagissant avec les êtres humains. Un concept par le designer allemand Stefan Ulrich (Elpolo), gagnant aux International Design Awards 2009. Plus d’images dans la suite.
LONDON – Mothercare is launching a brand awareness campaign with Cartoonito, Turner’s pre-school TV channel, and musician and TV presenter Myleene Klass.
O incrível site-portfolio da Wonderwall INC., uma empresa de design de interiores.
Post originalmente publicado no Brainstorm #9
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What was once used to describe thoughtful and novel communications, to describe what we aspire to on a daily basis, the word "creative" has somehow devolved into a pejorative hammer — a hammer that's often used to beat the life out of an idea into something that's anything but "creative."
BEIJING (AdAge.com) — Chinese retail stores, airlines and hotels got an extra bump during the first week of October, when the entire country took an eight-day holiday to celebrate the 60th anniversary of the People's Republic of China.
Pardon the conference-related commercial interruption but we feel it’s our duty as a respected advertising industry media outlet to make sure everyone knows where the wilds thing are during a conference.
Doing good can be contagious — and, thanks to Ladies' Home Journal's new Do Good Agency Challenge, it can be competitive, too. The magazine is challenging agencies to compete in supporting various donation initiatives it's established, says VP-Publisher Julie Pinkwater.
LONDON – Facebook’s growth slowed this summer, according to one report, suggesting that despite reaching the 300 million members milestone in September, the site’s growth may have hit a saturation point in some markets for the time being.
LONDON – Prince Charles has called for grocery retailers to have a greater influence on sustainability.
LONDON – The power of Twitter to spread news despite curbs on mainstream media was shown today when law firm Carter Ruck and its obscure oil trading firm client Trafigura were pushed to the top of the microblogging site’s trending topics list.
LONDON – Betfair is to launch an unscripted ad campaign featuring football fans, discussing the national sport and backing their views with £100 bets.
LONDON – Theatre Tokens, the theatre gift voucher scheme, has appointed ad agency Clinic to create a campaign to celebrate the brand’s 25th anniversary.
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