LONDON – Historic Royal Palaces, the charitable trust which manages Britain’s unoccupied royal palaces, has appointed Omnicom agency M2M to handle its £1.5 million media planning and buying account.
LONDON – Spotify has signed its first deal with a UK mobile operator, offering its subscription service on 3UK’s Android HTC Hero handset.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Luca Pannese, Fabio D’Alessandro
Copywriters: Luca Lorenzini, David Conti
Photographer: Leonardo Vilela
A ideia você já viu em 513 comerciais de automóveis, “aquele que sonha ser outro”, mas a execução dessa ação é divertida. Balões de pensamento distribuídos em um estacionamento.
A criação é da Ogilvy da África do Sul.
Post originalmente publicado no Brainstorm #9
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LONDON – Absolute Radio is launching a new unbranded website with the aim of driving people to listen to radio online.
O Maxlist é um aplicativo criado em torno da plataforma do Youtube, melhorando a experiência de compartilhar e assistir vídeos online. Ele torna possível que o usuário crie uma lista de vídeos, enquanto vê e procura por outros (uma funcionalidade que, até então, o Youtube não nos proporciona). Depois de criar uma lista de vídeos (ex: my 5 greatest fun videos), seu Maxlist é fácil de compartilhar pelas redes sociais (através do Twitter, Myspace, Facebook, blog, e-mail, etc). Curtiu a idéia? Então dá uma olhada no vídeo tutorial:
Esta foi a idéia encontrada pela DDB Oslo para aumentar a presença substancial da Pepsi Max no universo digital tão consumido pelos jovens noruegueses.
Ao lado dos Estados Unidos, os países escandinavos, dentre eles a Noruega, são os campeões no uso de novas tecnologias como celulares, computadores e internet.
Foi se o tempo em que o Simpsonize Me era a maneira mais legal de criar seu próprio “Simpson“. É que a Fox criou um concurso super interessante para dar continuidade nas comemorações dos 20 anos da família amarela.
Em um episódio próximo, será incluído um personagem criado pelos fãs e selecionado através de um concurso que começou na última sexta-feira, aqui.
A competição dura apenas uma semana e o vencedor também vai para Los Angeles encontrar os produtores e o diretor de animação da série. As inscrições vão até o dia 24 de outubro em: www.thesimpsons.com/character/
LONDON – Sainsbury’s has formed a partnership with Bounty Parenting Club that will enable new and expectant mums to collect Bounty ‘Mum-to-be’ and ‘Baby Essentials’ packs from more than 700 Sainsbury’s stores.
LONDON – Sainsbury’s has formed a partnership with Bounty Parenting Club that will enable new and expectant mums to collect Bounty ‘Mum-to-be’ and ‘Baby Essentials’ packs from more than 700 Sainsbury’s stores.
LONDON – Sing Up, the £40m government funded National Singing Programme, is being promoted with a new digital ad campaign launching today and running until January.
If ever there was a need for charities with a creative big idea, it is now. Has Oxfam, one of the world’s most high profile and campaigning charities, met the challenge? Simon Kershaw gives his view.
INTERVIEW – Lord Puttnam is an Oscar-winning producer, chairman of Profero and one of the most active players in culture, business and politics today. Here he talks about chairing this year’s DMA Awards, his time working in the Mad Men era of advertising and the shape of agency things to come.
LONDON – Jaguar has teamed up with the NSPCC to raise £1m for the charity’s Child’s Voice Appeal.
LONDON – Britvic has launched a promotional campaign which focuses on the British pantomime season.
LONDON – When is a promotion not a promotion? The answer – it looks to me – is when it’s a BOGOF in Tesco.
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Advertising Agency: Ogilvy, São Paulo, Brazil
Art Directors: Fernando Reis, Guilherme Nobrega
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante
LONDON – Comparethemarkat.com’s meerkat star Aleksander Orlov will be on sale exclusively in Harrods in early December as a £19.95 talking toy.
“Poverty divides the world. Our governments have to put an end to this by 2015. Let’s unite and tie a knot to remind them. Stand Up! Tie your Knot.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copywriter: Francesca Andriani
Art Director: Letizia Bozzolini
Art Buyer: Virginia Salvucci
3D/postproduction: Mozart studio
Account Supervisor: Emanuela Carnaghi
Published/Released/Aired (Month, Year): October, 2009
LONDON – Animal charity The Blue Cross is launching an online fundraising campaign featuring animated singing pets created by acclaimed web animator Joel Veitch.
LONDON – Nabs is launching an industry-wide survey to find out what people think of it to inform future communications strategies and help it raise funds.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
