Hasta La Creative!

LONDON – Google is targeting small business with little technology expertise in a new campaign inviting them to use its AdSense programme to generate revenues.

LONDON – Hot on the high heels of Maybelline’s vibrating mascara and L’Oreal’s roll-on mascara, Lancome is launching a digital make up application for iPhones.

SAN DIEGO – WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing as part of what it calls “a movement to reinvent direct marketing in today’s digital age and reassert creativity at its core”.

LONDON – B&Q has announced a number of initiatives to help customers make their homes greener.

LONDON – Haymarket Consumer Media has appointed digital agency Jellyfish to handle subscriber acquisition across magazines including Stuff and F1 Racing through pay-per-click leads.

LONDON – Centaur, the B2B publisher, has rejected a takeover approach by Critical Information Group, the media acquisitions company that counts Peter Bazalgette among its directors.

LONDON – ISBA, the body representing UK advertisers, has warned that a national strike will encourage its direct mail-using members to reduce direct mail volumes in favour of email.

Dans la continuité du très réussi spot Duracell Ultra : Bunny Fusion par le studio Pleix et l’agence Ogilvy, voici la déclinaison de la campagne mettant en scène le lapin en peluche rose. L’affichage print est à découvrir avec différents visuels dans la suite.

Previously on Fubiz

• Duracell Ultra
• Foot Locker Campaign
• Tree Bookshelf

LONDON – The Advertising Standards Authority has launched an investigation into a Government climate change ad campaign by Abbott Mead Vickers BBDO.

LONDON – Cadbury, the maker of Dairy Milk chocolate, has said it expects to beat forecasts on revenues and profit margin, in what is likely to be its final shot at dissuading US food giant Kraft from making a hostile bid for the company.