“Navigation and entertainment in one.”
Advertising Agency: Jung con Matt/Donau, Vienna, Austria
Art directors: Volkmar Weiss, Dian Warsosumarto
Copywriters: Andreas Putz, Thomas Niederdorfer
Photographer: Jork Weismann
LONDON – Pete Harle, the former executive creative director of Targetbase Claydon Heeley, is joining Chemistry Communications in an equivalent role.
LONDON – Critical Information Group, the media acquisitions company that counts Peter Bazalgette among its directors, has been given until 7 December to table a takeover offer for The Lawyer publisher Centaur by City regulators.
LONDON – Google is attempting to make some cash from online retailers by creating a search service that is specifically aimed at helping shoppers find the goods they are after.
LONDON – Royal Mail took full-page ads in national newspapers yesterday urging its staff to turn up for work tomorrow in defiance of the Communications Workers Union’s national strike call.
LONDON – Liqueur brand Disaronno has tied up with Karen Millen to launch a series of experiential shopping and makeover events in UK stores.
LONDON – The Skinny Cow has become the first Nestle brand to use its Facebook fanpage as the hub for its marketing activity.
Do you remember this crazy viral for Fleggaard with some naked babes skydiving? Thanks to mry, here is the "behind the scene" with the making of naked babes skydiving Advertiser: Fleggaard
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Une campagne très réussie et pleine de minimalisme pour l’annonceur McDonald’s. Une mise en avant à la fois du service et du produit, afin d’annoncer les Wi-fi gratuits dans la chaîne de restaurants. “Love free wi-fi” : une idée de l’agence DDB Sydney.
Pour aller plus loin : les précédentes campagnes McDonald’s
C’est fou mais c’est vrai ! On connaissait Bruce Willis, l’acteur, voici desormais Bruce Willis Joueur de poker dans cette video avec Antoine Saout ! Advertiser: Everest
LONDON – Lord Terry Burns, a former senior civil servant at the Treasury under the Major government, is reportedly set to become the new chairman of Channel 4, replacing Luke Johnson at the start of 2010.
The new viral video for the launch of the Mini Krink! If you want to see more good content about Mini have a look on these previous posts: Mini jump Augmented reality with webcam for mini Banner for mini: launch the rolloverMond@y > smile banner for mini < mond@y Fly funeral for mini Mini car [...]
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Francesco Pedrazzini
Copywriter: Monica Carallo
LONDON – ITV expects net ad revenues to rise 4% in December and the fourth quarter as a whole to show no further declines.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Lorenzo Crespi, Piergiuseppe Gonni
Art Director: Domenico Montemurro
Copywriter: Davide Rossi
LONDON – Costa Coffee is under-investigation by the Advertising Standards Authority after claiming “7 out of 10 coffee lovers prefer Costa” in a poster campaign.
LONDON – Costa, the coffee shop chain, could be in trouble with the Advertising Standards Authority (ASA) over its campaign that claimed ‘7 out of 10 coffee lovers prefer Costa’.
LONDON – News Corporation chairman Rupert Murdoch has said the planned paywall for its newspaper websites would be delayed, as the company reported a $109m fall in operating profits for the first quarter of the year.
Radox delves into digital’s bag of tricks to target women as part of an integrated campaign. So far, so good, but usually it’s the copy that lets digital marketing down. Could Radox be the exception, Simon Kershaw asks?
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