Nov
09
Sailor Jerry rum appoints Elvis to direct account
Posted in: UncategorizedLONDON – Sailor Jerry, the golden rum brand from First Drinks, has appointed Elvis to handle its below-the-line communications following a pitch.
Nov
09
Aplicativo de iPhone do The Economist vai ajudar alunos a encontrar um curso de MBA mais adequado
Posted in: Uncategorized
Hora de atualizar o benchmark, pois o “boom” dos aplicativos está só começando.
Muitos exemplos vocês já viram aqui no blog. São marcas de todos os setores e com as mais diferentes filosofias. Não importa, todo mundo quer marcar presença no mobile.
Em busca de sua maior integração com os meios digitais, a mundialmente respeitada revista de economia e negócios, The Economist, anunciou que vai lançar seu primeiro aplicativo de iPhone.
O aplicativo, voltado exclusivamente para estudantes, permitirá baixar o ranking anual de cursos de MBA internacionais do The Economist, e cruzar dados para encontrar o melhor curso adaptado às suas exigências pessoais.
Diferente da grande maioria dos aplicativos desenvolvidos para veículos de comunicação e notícias, este, do The Economist, não será contextualizado em cima de uma plataforma móvel de notícias RSS.
Por falar nisso, a crescente tendência de ler notícias em gadgets foi tema da 7ª Conferência de Publicações Digitais da WAN/IFRA (Associação Mundial de Jornais e Empresas de Conteúdo), na quarta-feira, dia 4, em Barcelona.
A presidente da companhia inglesa Stradbroke Advisors Investments (especializada em startup de empresas virtuais na Europa), Inmaculada Martinez, esquentou o debate. Ela acredita que o iPhone vencerá a disputa com o novo Kindle da Amazon na difusão de conteúdos jornalísticos porque simplesmente as pessoas não querem mais um gadget. Eu acho que ainda é muito cedo para falar alguma coisa neste nível. Mas, na minha humilde opinião, acho que os smartphones ainda são os melhores meios para se atualizar quando estamos longe de um computador.
:: Via Revolution Magazine e Link.
Nov
09
IDM graduate wins top student award for second year running
Posted in: UncategorizedLONDON – A Royal Mail digital programe manager has won the ‘top student’ award for an Institute of Direct Marketing digital diploma for the second year running – a first in the IDM’s 22 year history.
Nov
09
New Insurance Policies Help Agencies Control Ad-Production Costs
Posted in: UncategorizedNEW YORK (AdAge.com) — Dianne Richter, an ad agency veteran who's clocked time in the broadcast departments of shops such as JWT, Y&R and Saatchi & Saatchi, found herself on a nightmare of a commercial shoot a few years ago. While driving to location, police had blocked the production team's route for several hours after a suicide jumper perched himself on a bridge. Quick thinking saved the commercial, but those last-minute changes came at a steep cost to the client. Now broader protections for shoots are being offered under recent changes in the U.S. insurance market.
Nov
09
Under Armour creates heat-sensitive site to promote sports gear
Posted in: UncategorizedLONDON – ColdGear Mock, the sportswear brand owned by Under Armour, is being promoted in a new online campaign that changes according to the temperature.
Nov
09
Luxury mobile brand Vertu appoints Black Sun for CRM drive
Posted in: UncategorizedLONDON – Vertu, the luxury mobile phone brand, has appointed Black Sun in a CRM drive to boost the value of its customer base.
Nov
09
How a Back-end E-tail Operation Looks to Grow Into a Digital Shop
Posted in: Uncategorized
NEW YORK (AdAge.com) — It was a bit perplexing to many in the ad industry: Why would big agency veterans such as Nick Pahade and Dorian Sweet decamp from highly decorated shops to an e-commerce player that handles back-end digital-marketing functions and is headquartered in King of Prussia, Pa.?
Nov
09
The TGIF ‘Revolution’ Is Nothing Without a Marketing Strategy
Posted in: Uncategorized
Will the skillful use of TGIF — Twitter, Google, the internet and Facebook — make you a good marketing manager? I think not. TGIF is only half the story.
Nov
09
InSkin claims 3.2% click-through rate for video format
Posted in: UncategorizedLONDON – InSkin Media’s video wrap-around ad format has achieved average click-through rates of 3.2% since its launch earlier this year.
Nov
09
Samsung Mobile Explorers
Posted in: UncategorizedThe videos were made to promote the Samsung sponsorship of the Vancouver 2010 Winter Games. They represent two astonishing warming performances recorded in Vancouver last month.
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Nov
09
Mr. Six: The Brand Icon That Wouldn’t Die
Posted in: Uncategorized
NEW YORK (AdAge.com) — In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known brand icons. But in late 2005, the amusement park company's new management dumped the campaign, calling its creative concept "misguided." This spring, as Six Flags slipped into a bankruptcy reorganization, the dancing octogenarian was back again with a vengeance. Senior VP-Marketing Angelina Vieira Barocas discusses the turnaround in thinking as well as Mr. Six's future.
Nov
09
Scrabble social gaming campaign plays on national rivalry
Posted in: UncategorizedLONDON – Scrabble has launched a website that pits European rivals Belgium and The Netherlands against each other with players competing in quick Scrabble Battles.
Nov
09
Sulake launches virtual world Bobba Bar for mobile users
Posted in: UncategorizedLONDON – Sulake, the creator of online world Habbo Hotel, has launched Bobba Bar, a virtual bar for mobile phone users that allows them to make friends and date people from all over the world.
Nov
09
Saint-Étienne Collection
Posted in: UncategorizedUn projet de design de meubles de bureau conçu par les designers français François Mangeol et Sophie Françon, qui propose différentes typologies complémentaires de sièges et de plan de travail. Le tout est destiné au nouveau bâtiment de l’école d’Arts et Design de Saint-Etienne.
Previously on Fubiz
Nov
09
Wallace & Gromit star in iPhone comics
Posted in: UncategorizedLONDON – Wallace & Gromit, the Aardman Animations characters that have just celebrated their 20th birthday, are to be made available via iPhone in the form of a comic book series.
Nov
09
The man on the girl’s bicycle
Posted in: UncategorizedIn this video, a man is biking happily when… Advertiser: Alberta Office of Traffic Safety Advertising Agency: Calder Bateman Communications, Edmonton, Alberta, Canada
Nov
09
Online glasses retailer Retrospecs in Jazz FM sponsorship
Posted in: UncategorizedLONDON – Online spectacles retailer Retrospecs, purveyor of the “nerdcore” glasses currently favoured by hipsters, has signed up to sponsor Jazz FM’s Big Band and Trad music show on Saturdays.
Nov
09
Virgin Media’s Neil Berkett joins Guardian’s board
Posted in: UncategorizedLONDON – Guardian Media Group has appointed the chief executive of Virgin Media, Neil Berkett, to its board as a non-executive director.
Nov
09
News Corp may hide sites from search engines after paywall is erected
Posted in: UncategorizedLONDON – Rupert Murdoch has said that once News Corp starts charging for access to its online newspapers, it will block search engines such as Google from adding its content to their search results.
Nov
09
Toga Party Menswear – Jose Duran Spring 2010 Collection Channels Gladiators Greeks (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) I had a flashback to ‘Animal House’ when I saw the toga-like outfit in the first image of this gallery of the Jose Duran Spring 2010 collection. With its sheet-like material and structured-yet-haphazard…
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